{"id":824,"date":"2019-05-14T12:27:54","date_gmt":"2019-05-14T10:27:54","guid":{"rendered":"https:\/\/pragent.hu\/positive-social-media-presence-be-not-just-exist\/"},"modified":"2019-06-17T13:52:52","modified_gmt":"2019-06-17T11:52:52","slug":"positive-social-media-presence-be-dont-just-exist","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/positive-social-media-presence-be-dont-just-exist\/","title":{"rendered":"Positive social media presence – Be, don’t just exist."},"content":{"rendered":"
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Social media presence<\/b><\/h3>\n

We love to emphasize that today\u2019s communication investments are tomorrow\u2019s digital presence. Ten years ago online communication would be merely a website and maybe a blog, nowadays communication happens on a daily or maybe even hourly bases. With the rise of social media Twitter, Facebook, Instagram and LinkedIn we can dwell on one blog article per month. This pressure and the content shock causes that many companies either never go to social media or create content that doesn\u2019t have any values. Only it fires back in an unexpected way, causing a negative impression on our audience.<\/span><\/p>\n

Not another news-feed<\/b><\/h3>\n

If we would like to build a strong, trusted and positive presence on social media we must not think about these platforms as our website. We might put on company news, report and researches on the website, or even better if we share knowledge, how-to-s, case studies and we are free to share these as a link on social sites. This will drive traffic to the website and we know that if these contents are well crafted we might end up with some hot leads. If we managed to create this kind of content on our website, well done, now we just have to let this go as social media is different kind of monster we need to feed.<\/span><\/p>\n

Something new, something old<\/b><\/h3>\n

Yes, we need quality content. This must be the first rule we follow. If must produce positive content tailored to our customer personas, what kind of content does it have to be? What are the functional areas of social media? Identity, where we can express who we are. Presence, the function with which we let our audience know that we are available. Relationship helps us to relate to the industry, employees, customers. Sharing is how we exchange ideas, distribute and receive valuable content with those who matter to us. Reputation is the function where individuals discover the social standing of others, like our company, and last but not least communication.<\/span><\/p>\n

Questions that give the answer<\/b><\/h3>\n

Now have a look at your social media content, presence ask these questions:<\/span><\/p>\n