{"id":817,"date":"2019-05-15T09:00:04","date_gmt":"2019-05-15T07:00:04","guid":{"rendered":"https:\/\/pragent.hu\/?p=817"},"modified":"2019-11-08T10:07:55","modified_gmt":"2019-11-08T09:07:55","slug":"pozitiv-kozossegi-media-jelenlet-legyel-ne-csak-letezz","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/pozitiv-kozossegi-media-jelenlet-legyel-ne-csak-letezz\/","title":{"rendered":"Pozit\u00edv k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t &#8211; Legy\u00e9l, ne csak l\u00e9tezz!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"817\" class=\"elementor elementor-817\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8930f7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8930f7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd3febb\" data-id=\"cd3febb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41b6a13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41b6a13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1bb081\" data-id=\"e1bb081\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ff389f elementor-widget elementor-widget-text-editor\" data-id=\"5ff389f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>K\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t<\/b><\/h3><p><span style=\"font-weight: 400;\">Szeretj\u00fck hangs\u00falyozni, hogy a ma kommunik\u00e1ci\u00f3s beruh\u00e1z\u00e1sa a holnap digit\u00e1lis jelenl\u00e9te. T\u00edz \u00e9vvel ezel\u0151tt az online kommunik\u00e1ci\u00f3 csak egy weboldalb\u00f3l \u00e9s tal\u00e1n blogb\u00f3l, manaps\u00e1g a kommunik\u00e1ci\u00f3 napi vagy ak\u00e1r \u00f3r\u00e1nk\u00e9nti alapon t\u00f6rt\u00e9nik. A Twitter, a Facebook, az Instagram \u00e9s a LinkedIn felt\u00f6rekv\u00e9s\u00e9vel havonta csup\u00e1n egy blogcikket tudunk befogadni. Ez a nyom\u00e1s \u00e9s a tartalom sokk azt eredm\u00e9nyezi, hogy sok v\u00e1llalat soha nem l\u00e9p be a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia vil\u00e1g\u00e1ba, vagy olyan tartalmat hoz l\u00e9tre, amely nem rendelkezik \u00e9rt\u00e9kekkel. Csakhogy ennek negat\u00edv visszacsatol\u00e1sa lehet, ami negat\u00edv benyom\u00e1st kelt a k\u00f6z\u00f6ns\u00e9g\u00fcnkre.<\/span><\/p><h3><b>Nem csak egy m\u00e1sik h\u00edrcsatorna<\/b><\/h3><p><span style=\"font-weight: 400;\">Ha er\u0151s, megb\u00edzhat\u00f3 \u00e9s pozit\u00edv jelenl\u00e9tet szeretn\u00e9nk l\u00e9trehozni a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, nem szabad ezekre a platformokra weboldalk\u00e9nt tekinteni. Lehet v\u00e1llalati h\u00edreket, jelent\u00e9seket \u00e9s kutat\u00e1sokat k\u00f6zz\u00e9tenni honlapunkon, vagy ami m\u00e9g jobb, m\u00f3dszertanokat \u00e9s \u00a0esettanulm\u00e1nyokat, majd ezeket szabadon megoszthatjuk k\u00f6z\u00f6ss\u00e9gi oldalainkon. Ez vezeti a forgalmat weboldalunkra, \u00e9s tudjuk, hogy ha ezek a tartalmak min\u0151s\u00e9giek, j\u00f3l fognak teljes\u00edteni. Ha siker\u00fclt l\u00e9trehoznunk ilyen tartalmat, sz\u00e9p munka, el is engedhetj\u00fck, hiszen a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia a s\u00e1rk\u00e1ny egy m\u00e1sik feje.<\/span><\/p><h3><b>Egy kis \u00faj, egy kis r\u00e9gi<\/b><\/h3><p><span style=\"font-weight: 400;\">Igen, min\u0151s\u00e9gi tartalomra van sz\u00fcks\u00e9g\u00fcnk, ez a f\u0151 szab\u00e1ly. Ha az \u00fcgyfeleink sz\u00e1m\u00e1ra szem\u00e9lyre szabott pozit\u00edv tartalmat kell l\u00e9trehoznunk, milyen tartalomnak kell lennie? Melyek a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia funkcion\u00e1lis ter\u00fcletei? Az identit\u00e1s, amivel kifejezhetj\u00fck, kik vagyunk. A jelenl\u00e9t, amellyel rendelkez\u00e9sre \u00e1ll\u00e1sunkat tudatjuk. A kapcsolatok, amelyek seg\u00edtenek elhelyezkedni az iparban, a munkav\u00e1llal\u00f3k ter\u00e9n, az \u00fcgyfelekn\u00e9l. Megoszt\u00e1ssal \u00f6tleteket cser\u00e9l\u00fcnk, \u00e9rt\u00e9kes inform\u00e1ci\u00f3 terjeszt\u00fcnk \u00e9s kapunk azokt\u00f3l, akik sz\u00e1munkra relev\u00e1nsak. A h\u00edrn\u00e9v seg\u00edts\u00e9g\u00e9vel egy\u00e9nek felfedezik m\u00e1sok, mint a c\u00e9g\u00fcnk t\u00e1rsadalmi helyzet\u00e9t. V\u00e9g\u00fcl, de nem utols\u00f3 sorban a kommunik\u00e1ci\u00f3 is az egyik legfontosabb funkci\u00f3.<\/span><\/p><h3><b>K\u00e9rd\u00e9sek, amik v\u00e1laszolnak<\/b><\/h3><p><span style=\"font-weight: 400;\">Nyisd meg k\u00f6z\u00f6ss\u00e9gi m\u00e9dia oldalaidat, \u00e9s tedd fel ezeket a k\u00e9rd\u00e9seket:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jelen vagyok azok sz\u00e1m\u00e1ra, akik hajland\u00f3ak kommunik\u00e1lni, k\u00e9rdezni, kommentelni?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Megk\u00fcl\u00f6nb\u00f6ztethet\u0151 vagyok \u00e9n \u00e9s a tartalmam?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A posztjaim, vide\u00f3im \u00e9s k\u00e9peim arra buzd\u00edtj\u00e1k a k\u00f6z\u00f6ns\u00e9gem, hogy t\u00f6bbet akarjanak megtudni c\u00e9gemr\u0151l? Akarn\u00e9k-e csatlakozni \u00fczeneteim alapj\u00e1n?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Megoszthat\u00f3k az \u00e1ltalam kommunik\u00e1lt \u00e9rt\u00e9kek, \u00f6sszhangban vannak az \u00fczenetemmel?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eml\u00edtem, mik az \u00e9rt\u00e9keim? A h\u00edrneved \u00edgy is \u00fagy is \u00e9p\u00edted, ezt ne felejtsd el!<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A fent eml\u00edtett funkci\u00f3k elt\u00e9rhetnek k\u00e9t weboldal k\u00f6z\u00f6tt. A Linked-en az identit\u00e1s, a kapcsolatok \u00e9s a h\u00edrn\u00e9v a f\u0151 funkci\u00f3, m\u00edg a Facebook kommunik\u00e1ci\u00f3t ig\u00e9nyel \u00e9s a kapcsolatokra \u00e9p\u00edt.<\/span><\/p><h3><b>\u00dczleti foly\u00f3irat, m\u00e1rka szem\u00e9lyis\u00e9g \u00e9s influencerek<\/b><\/h3><p><span style=\"font-weight: 400;\">Mi, a PR-Agent Communications t\u00e1mogatjuk a social listening eszk\u00f6zeit (<\/span><a href=\"https:\/\/pragent.hu\/en\/figyelmesebb-pr-social-listeninggel\/\"><span style=\"font-weight: 400;\">https:\/\/pragent.hu\/figyelmesebb-pr-social-listeninggel\/<\/span><\/a><span style=\"font-weight: 400;\">), a k\u00f6z\u00f6ns\u00e9g k\u00edv\u00e1nt \u00e9rt\u00e9keinek kutat\u00e1s\u00e1ra. K\u00e9szen \u00e1llunk, hogy az \u00fczenetedet a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia ig\u00e9nyeihez alak\u00edtsuk. A digit\u00e1lis kommunik\u00e1ci\u00f3 ink\u00e1bb egy kaland, mint harc, ha a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia funkci\u00f3ira \u00f6sszpontos\u00edtunk, \u00e9s megtanuljuk, hogyan k\u00e9sz\u00edts\u00fcnk tartalmat e funkci\u00f3k ell\u00e1t\u00e1s\u00e1ra.<\/span><\/p><p><span style=\"font-weight: 400;\">* K\u00f6z\u00f6ss\u00e9gi m\u00e9dia funkci\u00f3k: Social Media? Get serious! Understanding the functional building blocks of social media Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre (2011)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>K\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t Szeretj\u00fck hangs\u00falyozni, hogy a ma kommunik\u00e1ci\u00f3s beruh\u00e1z\u00e1sa a holnap digit\u00e1lis jelenl\u00e9te. T\u00edz \u00e9vvel ezel\u0151tt az online kommunik\u00e1ci\u00f3 csak egy weboldalb\u00f3l \u00e9s tal\u00e1n blogb\u00f3l, manaps\u00e1g a kommunik\u00e1ci\u00f3 napi vagy ak\u00e1r \u00f3r\u00e1nk\u00e9nti alapon t\u00f6rt\u00e9nik. A Twitter, a Facebook, az Instagram \u00e9s a LinkedIn felt\u00f6rekv\u00e9s\u00e9vel havonta csup\u00e1n egy blogcikket tudunk befogadni. Ez a nyom\u00e1s \u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18,55],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","category-digitalis-transzformacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pozit\u00edv k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t - Legy\u00e9l, ne csak l\u00e9tezz! - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/pozitiv-kozossegi-media-jelenlet-legyel-ne-csak-letezz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pozit\u00edv k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t - Legy\u00e9l, ne csak l\u00e9tezz! - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"K\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t Szeretj\u00fck hangs\u00falyozni, hogy a ma kommunik\u00e1ci\u00f3s beruh\u00e1z\u00e1sa a holnap digit\u00e1lis jelenl\u00e9te. 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