{"id":7874,"date":"2024-01-04T14:47:00","date_gmt":"2024-01-04T13:47:00","guid":{"rendered":"https:\/\/pragent.hu\/?p=7874"},"modified":"2026-02-11T14:08:43","modified_gmt":"2026-02-11T13:08:43","slug":"gyorsito-savon-a-digitalizacio","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/gyorsito-savon-a-digitalizacio\/","title":{"rendered":"Gyors\u00edt\u00f3 s\u00e1von a digitaliz\u00e1ci\u00f3"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7874\" class=\"elementor elementor-7874\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6014969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6014969\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa319b3\" data-id=\"fa319b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09df1e elementor-widget elementor-widget-text-editor\" data-id=\"e09df1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L\u00e9p\u00e9st tartunk<\/strong><\/p><p>\u201eStrat\u00e9giai f\u00f3kusz\u00fa PR \u00fcgyn\u00f6ks\u00e9g\u201d: az els\u0151 n\u00e9h\u00e1ny sz\u00f3, amivel tal\u00e1lkozhatt\u00e1l a honlapunkon. Mi pedig hissz\u00fck, hogy 2023-ban az integr\u00e1lt marketing- \u00e9s kommunik\u00e1ci\u00f3s tev\u00e9kenys\u00e9get folytat\u00f3 v\u00e1llalatoknak elk\u00e9pzelhetetlen, hogy digitaliz\u00e1ci\u00f3 \u00e9s online t\u00e9rben val\u00f3 jelenl\u00e9t n\u00e9lk\u00fcl \u00edr\u00f3djon strat\u00e9gi\u00e1ja. \u00dcgyn\u00f6ks\u00e9g\u00fcnket 20 \u00e9ves fenn\u00e1ll\u00e1s\u00e1nak minden perc\u00e9ben az a gondolat mozgatta, hogy korszer\u0171, modern, a kommunik\u00e1ci\u00f3s vil\u00e1gban uralkod\u00f3 piaci trendeket lek\u00f6vet\u0151 vagy olykor azokat megel\u0151z\u0151 megold\u00e1sokat ny\u00fajtson \u00fcgyfeleinek. \u00c9s ez a mai napig \u00edgy van. <br \/>Az\u00e9rt, hogy a modern megold\u00e1s t\u00e9nyleg modern megold\u00e1s lehessen, mi a tettek mezej\u00e9re l\u00e9pt\u00fcnk. Ism\u00e9t.<\/p><p><strong>Gyors\u00edt\u00f3 s\u00e1von a digitaliz\u00e1ci\u00f3<\/strong><\/p><p>A m\u00e9dia \u00e9s h\u00edrk\u00f6zl\u00e9s vil\u00e1g\u00e1ban -csak\u00fagy, mint mindennapjaink ezer m\u00e1s ter\u00fclet\u00e9n- a jelenleg is zajl\u00f3 digit\u00e1lis forradalom hatalmas \u00e9s nagyon gyors v\u00e1ltoz\u00e1sokat hoz. R\u00e1ad\u00e1sul napr\u00f3l napra.<br \/>A fogyaszt\u00f3i ig\u00e9nyek rohamos v\u00e1ltoz\u00e1sa, a digit\u00e1lis megold\u00e1sok \u00e9s mesters\u00e9ges intelligencia adta lehet\u0151s\u00e9gek egyre b\u0151v\u00fcl\u0151 k\u00f6re \u00faj kapukat nyit mindenki el\u0151tt, de mag\u00e1val hordozza az \u00fajdons\u00e1ggal j\u00e1r\u00f3 kih\u00edv\u00e1sokat \u00e9s adapt\u00e1ci\u00f3s neh\u00e9zs\u00e9geket is.<\/p><p><strong>Digit\u00e1lis k\u00fcldet\u00e9s<\/strong><\/p><p>Annak \u00e9rdek\u00e9ben, hogy meg\u0151rizhess\u00fck \u00fcgyn\u00f6ks\u00e9g\u00fcnk \u00e9s \u00fcgyfeleink versenyel\u0151ny\u00e9t, megn\u00e9zt\u00fck, mi v\u00e1r r\u00e1nk a k\u00f6zelj\u00f6v\u0151ben. Trendek \u00e9s kih\u00edv\u00e1sok, amik vil\u00e1gunkat mozg\u00e1sban tartj\u00e1k, \u00faj technol\u00f3gi\u00e1k \u00e9s megold\u00e1sok, amik a 2024-es \u00e9vet ir\u00e1ny\u00edtj\u00e1k. <br \/>Kommunik\u00e1ci\u00f3s \u00fcgyn\u00f6ks\u00e9gk\u00e9nt fontos k\u00fcldet\u00e9s\u00fcnk, hogy a mesters\u00e9ges intelligencia \u00fczletre, t\u00e1rsadalomra \u00e9s ipar\u00e1gra gyakorolt hat\u00e1sait meg\u00e9rts\u00fck \u00e9s munk\u00e1nk sor\u00e1n szem el\u0151tt tartsuk: egy d\u00e9lut\u00e1nt arra szentelt\u00fcnk, hogy ezeket koll\u00e9g\u00e1inkkal k\u00f6z\u00f6sen \u00e1ttanulm\u00e1nyozzuk \u00e9s egy-egy feladat erej\u00e9ig a gyakorlatban is pr\u00f3b\u00e1ra tegy\u00fck. Val\u00f3s, m\u00e9di\u00e1ban aktu\u00e1lis p\u00e9ld\u00e1kkal \u00e9rvelt\u00fcnk a mesters\u00e9ges intelligencia ellen \u00e9s mellett, sajt\u00f3k\u00f6zlem\u00e9nyt \u00edrtunk ChatGPT seg\u00edts\u00e9g\u00e9vel, de pr\u00f3b\u00e1ra tett\u00fck AI Office-beli koll\u00e9g\u00e1inkat is \u00e9s megl\u00e9v\u0151 projektjeinket az \u0151 seg\u00edts\u00e9g\u00fckkel is tov\u00e1bbgondoltuk. \u00c9rvek, gondolatok, mesters\u00e9ges intelligencia \u00e1ltal \u00edrt mondatok \u00e9s prezent\u00e1ci\u00f3k sora l\u00e1tott napvil\u00e1got n\u00e9h\u00e1ny \u00f3ra leforg\u00e1sa alatt.<\/p><p><strong>\u00dajra\u00edrt vil\u00e1g<\/strong><\/p><p>Sok jelz\u0151vel illethet\u0151 a t\u00e9ma, egyszerre tapinthat\u00f3 az azt \u00f6vez\u0151 bizonytalans\u00e1g \u00e9s a bel\u00e9 vetett hit, \u00e9rtj\u00fck \u00e9s elfogadjuk megoszt\u00f3 mivolt\u00e1t. De egy valamiben egyet kell \u00e9rten\u00fcnk: k\u00f6nnyen \u00e9s nagyon gyorsan megv\u00e1ltoztathatja a vil\u00e1got \u00e9s \u00fajra\u00edrhatja a kor\u00e1bbi m\u0171k\u00f6d\u00e9si elveket. Ehhez pedig nek\u00fcnk (mindenkinek) alkalmazkodnunk kell.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u00e9p\u00e9st tartunk \u201eStrat\u00e9giai f\u00f3kusz\u00fa PR \u00fcgyn\u00f6ks\u00e9g\u201d: az els\u0151 n\u00e9h\u00e1ny sz\u00f3, amivel tal\u00e1lkozhatt\u00e1l a honlapunkon. Mi pedig hissz\u00fck, hogy 2023-ban az integr\u00e1lt marketing- \u00e9s kommunik\u00e1ci\u00f3s tev\u00e9kenys\u00e9get folytat\u00f3 v\u00e1llalatoknak elk\u00e9pzelhetetlen, hogy digitaliz\u00e1ci\u00f3 \u00e9s online t\u00e9rben val\u00f3 jelenl\u00e9t n\u00e9lk\u00fcl \u00edr\u00f3djon strat\u00e9gi\u00e1ja. \u00dcgyn\u00f6ks\u00e9g\u00fcnket 20 \u00e9ves fenn\u00e1ll\u00e1s\u00e1nak minden perc\u00e9ben az a gondolat mozgatta, hogy korszer\u0171, modern, a kommunik\u00e1ci\u00f3s vil\u00e1gban uralkod\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[20,58],"tags":[],"class_list":["post-7874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr-en","category-digital-transformation","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gyors\u00edt\u00f3 s\u00e1von a digitaliz\u00e1ci\u00f3 - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/gyorsito-savon-a-digitalizacio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gyors\u00edt\u00f3 s\u00e1von a digitaliz\u00e1ci\u00f3 - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"L\u00e9p\u00e9st tartunk \u201eStrat\u00e9giai f\u00f3kusz\u00fa PR \u00fcgyn\u00f6ks\u00e9g\u201d: az els\u0151 n\u00e9h\u00e1ny sz\u00f3, amivel tal\u00e1lkozhatt\u00e1l a honlapunkon. 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