{"id":781,"date":"2019-05-03T06:00:24","date_gmt":"2019-05-03T04:00:24","guid":{"rendered":"https:\/\/pragent.hu\/?p=781"},"modified":"2019-11-08T10:01:30","modified_gmt":"2019-11-08T09:01:30","slug":"pr-es-az-autoipar","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/pr-es-az-autoipar\/","title":{"rendered":"PR \u00e9s az aut\u00f3ipar"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"781\" class=\"elementor elementor-781\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b7d8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b7d8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5644310\" data-id=\"5644310\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-077893e elementor-widget elementor-widget-text-editor\" data-id=\"077893e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Milyen kommunik\u00e1ci\u00f3s \u00e9s PR kih\u00edv\u00e1sokkal rendelkezik az aut\u00f3ipar? Hogyan l\u00e9phet\u00fcnk el\u0151r\u00e9bb, \u00e9s kommunik\u00e1lhatunk kreat\u00edv m\u00f3don a biztons\u00e1g \u00e9s a technol\u00f3gia alapvet\u0151 \u00e9rt\u00e9keir\u0151l?<\/span><\/p><h3><b>Az ipar\u00e1g jellemz\u0151i<\/b><\/h3><p><span style=\"font-weight: 400;\">Tudjuk, hogy a bels\u0151 \u00e9s k\u00fcls\u0151 kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151k, \u00e9s az els\u0151 nagy kih\u00edv\u00e1s ezeknek a hatalmas v\u00e1llalatoknak az ipar\u00e1ggal szemben az anyav\u00e1llalat kommunik\u00e1ci\u00f3j\u00e1nak adapt\u00e1l\u00e1sa. Szembe kell n\u00e9zn\u00fcnk t\u00f6bb modern kih\u00edv\u00e1ssal, mint p\u00e9ld\u00e1ul az aut\u00f3k elektromos\u00edt\u00e1sa, amely megoszthatja a k\u00f6z\u00f6ns\u00e9get. M\u00edg az elektromos, \u00f6nj\u00e1r\u00f3 aut\u00f3k k\u00e9nyelmet biztos\u00edtanak \u00e9s k\u00f6rnyezetbar\u00e1tak, vesz\u00e9lyt jelenthetnek r\u00e1juk a hackerek \u00e9s az esetleges sz\u00e1m\u00edt\u00f3g\u00e9pes meghib\u00e1sod\u00e1sok.<\/span><\/p><h3><b>Az adatok fontosabbak, mint valaha<\/b><\/h3><p><span style=\"font-weight: 400;\">Az aut\u00f3ipari m\u00e1rk\u00e1knak a sz\u00e1mok nem jelentenek \u00fajat. A biztons\u00e1g \u00e9rdek\u00e9ben a m\u00e9rn\u00f6ki sz\u00e1mok nemcsak a piacon, hanem az innov\u00e1ci\u00f3k sor\u00e1n is kulcsfontoss\u00e1g\u00fa teljes\u00edtm\u00e9nymutat\u00f3k. A kommunik\u00e1ci\u00f3 \u00e9s az aut\u00f3kr\u00f3l alkotott felfog\u00e1s ter\u00e9n a social listening visszajelz\u00e9st adhat arr\u00f3l, hogy a k\u00f6z\u00f6ns\u00e9g hogyan l\u00e1tja a m\u00e1rk\u00e1t \u00e9s term\u00e9keiket. Az emberek elmondj\u00e1k a v\u00e1llalatoknak, mit szeretnek \u00e9s mit akarnak. A diz\u00e1jn jav\u00edt\u00e1s\u00e1r\u00f3l, a k\u00e9nyelemr\u0151l vagy a technol\u00f3gi\u00e1r\u00f3l van sz\u00f3? Ezek \u00f6sszhangban vannak a strat\u00e9gi\u00e1dban tervezettekkel?<\/span><\/p><h3><b>Sikeres kommunik\u00e1ci\u00f3 &#8211; a hagyom\u00e1nyos PR tal\u00e1lkozik a digit\u00e1lis PR-ral<\/b><\/h3><p><span style=\"font-weight: 400;\">A m\u00e9dia k\u00f6z\u00f6ss\u00e9giv\u00e9 v\u00e1lik, b\u00e1r az emberek nem v\u00e1s\u00e1rolnak aut\u00f3kat csak Facebook hirdet\u00e9sek alapj\u00e1n. Az aut\u00f3iparban elengedhetetlen, hogy integr\u00e1lt kamp\u00e1nyokat, esem\u00e9nyeket \u00e9s programokat tervezz\u00fcnk, ahol a k\u00f6z\u00f6ns\u00e9g k\u00f6zelebb \u00a0\u00e9rezheti mag\u00e1t a m\u00e1rk\u00e1hoz, meg\u00e9rintheti \u00e9s megpr\u00f3b\u00e1lhatja a j\u00e1rm\u0171veket. A kulcssz\u00f3 a tapasztalat \u00e9s a k\u00f6z\u00f6ss\u00e9g, b\u00e1rmilyen t\u00edpus\u00fa j\u00e1rm\u0171r\u0151l \u00e9s kommunik\u00e1ci\u00f3r\u00f3l van sz\u00f3.<\/span><\/p><h3><b>Kommunik\u00e1ci\u00f3s csatorn\u00e1k \u00e9s \u00faj eszk\u00f6z\u00f6k<\/b><\/h3><p><span style=\"font-weight: 400;\">A kommunik\u00e1ci\u00f3s c\u00e9lokt\u00f3l f\u00fcgg\u0151en a m\u00e1rka \u00e9letm\u00f3dot, csal\u00e1di \u00e9letet, szabadt\u00e9ri tev\u00e9kenys\u00e9geket vagy technol\u00f3gi\u00e1t \u00e9rint\u0151 kamp\u00e1nyokat hozhat l\u00e9tre. A k\u00f6z\u00f6ns\u00e9g profilj\u00e1t\u00f3l f\u00fcgg\u0151en kommunik\u00e1lhatunk megfelel\u0151 digit\u00e1lis csatorn\u00e1kon, multim\u00e9di\u00e1s \u00e9s vonz\u00f3 tartalommal. Nemcsak a csatorn\u00e1k v\u00e1ltoznak, ahol el\u00e9rhetj\u00fck c\u00e9lcsoportjainkat, hanem azok, akik az \u00fczenet\u00fcnket a nyilv\u00e1noss\u00e1g sz\u00e1m\u00e1ra tov\u00e1bb\u00edtj\u00e1k. A hagyom\u00e1nyos \u00fajs\u00e1g\u00edr\u00f3k mellett a PR \u00fcgyn\u00f6ks\u00e9gek \u00e9s aut\u00f3s m\u00e1rk\u00e1k sokszor \u00fagy d\u00f6ntenek, hogy influencerrel, Instagrammerrel vagy Youtuberrel dolgoznak az igazi \u201c\u00e9letm\u00f3d-\u00e9lm\u00e9ny\u201d bemutat\u00e1sa v\u00e9gett.<\/span><\/p><h3><b>Magyar piac<\/b><\/h3><p><span style=\"font-weight: 400;\">A magyar aut\u00f3ipar mindenkor a legmagasabb termel\u00e9si \u00e9rt\u00e9ket termelte<\/span><\/p><p><span style=\"font-weight: 400;\">8038 milli\u00e1rd forinttal 2017-ben &#8211; a PwC Magyarorsz\u00e1g G\u00e9pj\u00e1rm\u0171-besz\u00e1ll\u00edt\u00f3i Felm\u00e9r\u00e9se szerint. \u00d6sszess\u00e9g\u00e9ben Magyarorsz\u00e1gon k\u00f6zel 170 000 ember dolgozik az ipar\u00e1gban, \u00e9s a befektet\u00e9sek tov\u00e1bbi b\u0151v\u00edt\u00e9s\u00e9re val\u00f3 hajland\u00f3s\u00e1ggal nem lesz akad\u00e1lya ennek a sz\u00e1mnak a n\u00f6vel\u00e9s\u00e9re. A k\u00e9pzett munkaer\u0151 hi\u00e1nya azonban hat\u00e1ssal van az ipar\u00e1gra.<\/span><\/p><h3><b>PR-Agent kommunik\u00e1ci\u00f3 t\u00f6rt\u00e9nete az aut\u00f3ipar szerepl\u0151ivel<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db851d5 elementor-widget elementor-widget-video\" data-id=\"db851d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=RIu3FdaBFa8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Milyen kommunik\u00e1ci\u00f3s \u00e9s PR kih\u00edv\u00e1sokkal rendelkezik az aut\u00f3ipar? Hogyan l\u00e9phet\u00fcnk el\u0151r\u00e9bb, \u00e9s kommunik\u00e1lhatunk kreat\u00edv m\u00f3don a biztons\u00e1g \u00e9s a technol\u00f3gia alapvet\u0151 \u00e9rt\u00e9keir\u0151l? Az ipar\u00e1g jellemz\u0151i Tudjuk, hogy a bels\u0151 \u00e9s k\u00fcls\u0151 kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151k, \u00e9s az els\u0151 nagy kih\u00edv\u00e1s ezeknek a hatalmas v\u00e1llalatoknak az ipar\u00e1ggal szemben az anyav\u00e1llalat kommunik\u00e1ci\u00f3j\u00e1nak adapt\u00e1l\u00e1sa. Szembe kell n\u00e9zn\u00fcnk t\u00f6bb modern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR \u00e9s az aut\u00f3ipar - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/pr-es-az-autoipar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR \u00e9s az aut\u00f3ipar - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"Milyen kommunik\u00e1ci\u00f3s \u00e9s PR kih\u00edv\u00e1sokkal rendelkezik az aut\u00f3ipar? Hogyan l\u00e9phet\u00fcnk el\u0151r\u00e9bb, \u00e9s kommunik\u00e1lhatunk kreat\u00edv m\u00f3don a biztons\u00e1g \u00e9s a technol\u00f3gia alapvet\u0151 \u00e9rt\u00e9keir\u0151l? Az ipar\u00e1g jellemz\u0151i Tudjuk, hogy a bels\u0151 \u00e9s k\u00fcls\u0151 kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151k, \u00e9s az els\u0151 nagy kih\u00edv\u00e1s ezeknek a hatalmas v\u00e1llalatoknak az ipar\u00e1ggal szemben az anyav\u00e1llalat kommunik\u00e1ci\u00f3j\u00e1nak adapt\u00e1l\u00e1sa. 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