{"id":646,"date":"2019-03-19T08:00:43","date_gmt":"2019-03-19T08:00:43","guid":{"rendered":"https:\/\/pragent.hu\/?p=646"},"modified":"2019-11-08T09:49:47","modified_gmt":"2019-11-08T08:49:47","slug":"3-egyszeru-kerdes-mellyel-lebuktathatod-az-alhireket","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/3-egyszeru-kerdes-mellyel-lebuktathatod-az-alhireket\/","title":{"rendered":"3 egyszer\u0171 k\u00e9rd\u00e9s, mellyel lebuktathatod az \u00e1lh\u00edreket"},"content":{"rendered":"<p style=\"text-align: justify;\">Csak arr\u00f3l van sz\u00f3, hogy a h\u00edreket \u00e9s a t\u00e9nyeket nem el\u00e9g gondosan elemezik? Sz\u00e1nd\u00e9kos gonoszs\u00e1g \u00e1ll az \u00e1lh\u00edr m\u00f6g\u00f6tt? Vagy csup\u00e1n a az inform\u00e1ci\u00f3s sz\u00e1zad mell\u00e9kterm\u00e9ke, ahol mindent \u201eh\u00edrnek\u201d tekint\u00fcnk, ami k\u00e9t perccel ezel\u0151tt t\u00f6rt\u00e9nt, \u00e9s csak 24 \u00f3r\u00e1nig \u00e9rv\u00e9nyes, mint egy Instagram-sztori?<\/p>\n<h5 style=\"text-align: justify;\"><strong>Mi az az \u00e1lh\u00edr, \u00e9s mit tehetsz ellene?<\/strong><\/h5>\n<p style=\"text-align: justify;\">Az \u00fajs\u00e1g\u00edr\u00e1s hanyatl\u00e1s\u00e1ban \u00e9s az \u00e1lh\u00edrek vil\u00e1g\u00e1ban \u00e9l\u00fcnk. Az emberek &#8211; a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1nak k\u00f6sz\u00f6nhet\u0151en &#8211; rendelkeznek azzal a hatalommal, hogy megoszthatj\u00e1k a t\u00f6rt\u00e9neteiket, ak\u00e1r igazak, ak\u00e1r nem. Mindannyian hozz\u00e1f\u00e9rhet\u00fcnk olyan szabad tartalmakhoz (\u00e9s ak\u00e1r l\u00e9tre is hozhatjuk \u0151ket), amelyek miatt a szakmai \u00fajs\u00e1g\u00edr\u00e1s lassan elt\u0171nik a weboldalakr\u00f3l. Az online \u00e9s az offline felhaszn\u00e1l\u00f3k figyelm\u00e9\u00e9rt, a hozz\u00e1f\u00e9rhet\u0151s\u00e9g\u00e9rt megy a verseny. <a href=\"https:\/\/pragent.hu\/en\/pozitiv-kozossegi-media-jelenlet-legyel-ne-csak-letezz\/\">Ha megb\u00edzhat\u00f3ak akarunk lenni, nem szabad torz\u00edtanunk az igazs\u00e1got \u00e9s becsapni a k\u00f6z\u00f6ns\u00e9get.<\/a> Ez a sz\u00e1nd\u00e9k az els\u0151 l\u00e9p\u00e9s az \u00e1lh\u00edrek elleni k\u00fczdelemben.<\/p>\n<h4 style=\"text-align: justify;\"><b>A motiv\u00e1ci\u00f3 meg\u00e9rt\u00e9se \u00e9s \u00e9rt\u00e9kteremt\u00e9s<\/b><\/h4>\n<p style=\"text-align: justify;\">A hamis h\u00edreket \u00e1ltal\u00e1ban azzal a sz\u00e1nd\u00e9kkal hozz\u00e1k l\u00e9tre, hogy megt\u00e9vesszenek, k\u00e1rokat \u00e9s\/vagy p\u00e9nz\u00fcgyi vagy politikailag nyeres\u00e9get okozzanak. A szenz\u00e1ci\u00f3s, tisztess\u00e9gtelen, vagy egyszer\u0171en kital\u00e1lt c\u00edmek haszn\u00e1lata az olvas\u00f3i l\u00e9tsz\u00e1m n\u00f6vel\u00e9se \u00e9rdek\u00e9ben hasonl\u00edt az internetes \u201eclickbait\u201d t\u00f6rt\u00e9netekhez, a h\u00edrlapok pedig hirdet\u00e9si bev\u00e9telt szereznek ebb\u0151l a tev\u00e9kenys\u00e9gb\u0151l. L\u00e1thatjuk, hogy a hamis h\u00edrek k\u00f6z\u00e9ppontj\u00e1ban a k\u00f6nny\u0171 figyelemfelkelt\u00e9s \u00e1ll, ami csak minden elvesz\u00edt\u00e9s\u00e9hez vezethet. A t\u00falterhelt k\u00f6z\u00f6ns\u00e9g kommunik\u00e1ci\u00f3s trendjei mind a mag\u00e1n-, mind a k\u00f6zszf\u00e9ra szervezetei ir\u00e1nti bizalmat rosszabb\u00e1 tett\u00e9k.<\/p>\n<h4 style=\"text-align: justify;\"><b>Ki mondta, mi\u00e9rt \u00e9s hol?<\/b><\/h4>\n<p style=\"text-align: justify;\">Figyelembe kell venn\u00fcnk, hogy<strong> ki, mikor, mi\u00e9rt \u00e9s hol<\/strong> mondott egy t\u00f6rt\u00e9netet, adott inform\u00e1ci\u00f3t, \u00e9s hogy ez az inform\u00e1ci\u00f3 \u00e9rv\u00e9nyes \u00e9s hasznos-e sz\u00e1munkra. Ez a legegyszer\u0171bb m\u00f3dja az \u00e1lh\u00edrek azonos\u00edt\u00e1s\u00e1nak.<\/p>\n<p style=\"text-align: justify;\"><strong>A nat\u00edv hirdet\u00e9s \u00e1lh\u00edrnek sz\u00e1m\u00edt?<\/strong> &#8211; k\u00e9rdezi a k\u00f6z\u00f6ns\u00e9g \u00e9s a vezet\u0151. Nem, mivel az igaz t\u00e9nyekr\u0151l, a szervezetr\u0151l vagy annak tagjair\u00f3l els\u0151k\u00e9zb\u0151l t\u00e1j\u00e9koztat. A \u201enat\u00edv\u201d sz\u00f3 a tartalomnak a platformon megjelen\u0151 m\u00e1s m\u00e9diumokkal val\u00f3 koherenci\u00e1j\u00e1ra utal, ami a pontos k\u00f6z\u00f6ns\u00e9g el\u00e9r\u00e9s\u00e9hez sz\u00fcks\u00e9ges, val\u00f3s inform\u00e1ci\u00f3kkal \u00e9s \u00e9rt\u00e9kkel rendelkezik.<\/p>\n<p style=\"text-align: justify;\">A k\u00f6z\u00f6ns\u00e9g az igaz t\u00f6rt\u00e9netekre szomjazik. T\u00f6rt\u00e9netekre, cikkekre, amelyek seg\u00edtenek, t\u00e1j\u00e9koztat\u00e1st \u00e9s utas\u00edt\u00e1sokat adnak, de ezeket a t\u00f6rt\u00e9neteket csak akkor olvass\u00e1k, ha megb\u00edzhat\u00f3ak. A PR-Agent Communications-ben \u00fagy gondoljuk, hogy a ma kommunik\u00e1ci\u00f3s befektet\u00e9se a holnap digit\u00e1lis jelenl\u00e9t\u00e9t jelenti. <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6521651338206552064\">Sz\u00e1m\u00edtson ez a jelenl\u00e9t, gyere el vel\u00fcnk egy kreat\u00edv bizalom\u00e9p\u00edt\u0151 utaz\u00e1sra.<\/a> <strong>Mi a legnagyobb bizalmi k\u00e9rd\u00e9s, amire a szervezetednek napjainkban szembe kell n\u00e9znie?&nbsp;<\/strong><\/p>\n<p style=\"text-align: justify;\">","protected":false},"excerpt":{"rendered":"<p>Csak arr\u00f3l van sz\u00f3, hogy a h\u00edreket \u00e9s a t\u00e9nyeket nem el\u00e9g gondosan elemezik? Sz\u00e1nd\u00e9kos gonoszs\u00e1g \u00e1ll az \u00e1lh\u00edr m\u00f6g\u00f6tt? Vagy csup\u00e1n a az inform\u00e1ci\u00f3s sz\u00e1zad mell\u00e9kterm\u00e9ke, ahol mindent \u201eh\u00edrnek\u201d tekint\u00fcnk, ami k\u00e9t perccel ezel\u0151tt t\u00f6rt\u00e9nt, \u00e9s csak 24 \u00f3r\u00e1nig \u00e9rv\u00e9nyes, mint egy Instagram-sztori? Mi az az \u00e1lh\u00edr, \u00e9s mit tehetsz ellene? Az \u00fajs\u00e1g\u00edr\u00e1s hanyatl\u00e1s\u00e1ban [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18],"tags":[53,52,40,51],"class_list":["post-646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","tag-alhir","tag-bizalom","tag-digitalis-pr","tag-krizis","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 egyszer\u0171 k\u00e9rd\u00e9s, mellyel lebuktathatod az \u00e1lh\u00edreket - PR AGENT Communications<\/title>\n<meta name=\"description\" content=\"\u00c9p\u00edts bizalmat \u00fagy, hogy hadat \u00fczensz a szenz\u00e1ci\u00f3hajh\u00e1sz, tisztess\u00e9gtelen &quot;clickbait\u201d c\u00edmek haszn\u00e1lat\u00e1nak! 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