{"id":596,"date":"2019-02-26T11:42:33","date_gmt":"2019-02-26T11:42:33","guid":{"rendered":"https:\/\/pragent.hu\/?p=596"},"modified":"2019-11-08T09:43:44","modified_gmt":"2019-11-08T08:43:44","slug":"a-kapcsolat-algoritmusa","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/a-kapcsolat-algoritmusa\/","title":{"rendered":"A kapcsolat algoritmusa"},"content":{"rendered":"

A ma kommunik\u00e1ci\u00f3s befektet\u00e9se a holnap digit\u00e1lis jelenl\u00e9te. A kapcsolat teremt\u00e9shez azonban hallhat\u00f3v\u00e1 kell tenn\u00fcnk a hangunk a megsz\u00e1molhatatlan mennyis\u00e9g\u0171 tartalom zaj\u00e1ban. Mark Schaefer \u00edr\u00f3 az exponenci\u00e1lisan n\u00f6vekv\u0151 mennyis\u00e9g\u0171 tartalmat\/content\/, amit szinte k\u00e9ptelens\u00e9g mind befogadni, \u00edgy nevezi: tartalmi sokk.<\/strong><\/p>\n

Te, mint tartalomfogyaszt\u00f3, m\u00e1r felfigyelhett\u00e9l erre. M\u00e1r r\u00f6vid id\u0151 eltelt\u00e9vel elkezdj\u00fck \u00fagy \u00e9rezni, hogy t\u00fals\u00e1gosan sok mindent be kell venn\u00fcnk. \u00cdgy h\u00e1t el\u0151sz\u00f6r abbahagyjuk az olvas\u00e1st, azt\u00e1n csak 3 m\u00e1sodpercet n\u00e9z\u00fcnk a vide\u00f3kb\u00f3l. Hol marad ilyenkor az interakci\u00f3? Csak robotk\u00e9nt g\u00f6rgetj\u00fck a weblapokat? A kapcsol\u00f3d\u00e1s nem m\u00e1s, mint a kapcsolat algoritmusa?<\/p>\n

Tartalomk\u00e9sz\u00edt\u0151 g\u00e9pek<\/strong><\/h3>\n

A vezet\u0151k elfelejtik, hogy \u0151k maguk is felhaszn\u00e1l\u00f3k a digit\u00e1lis kommunik\u00e1ci\u00f3 vagy a kamp\u00e1nyok tekintet\u00e9ben. Igen, a c\u00e9l vil\u00e1gos, hallatni kell hangunk, meg kell \u00e9rtetn\u00fcnk magunkat. A Reach csak egy sz\u00e1m, j\u00f6v\u0151 pedig szoftverei azt \u00edg\u00e9rik, leveszik v\u00e1llainkr\u00f3l ezt a terhet. A mesters\u00e9ges intelligenci\u00e1t (AI) a tartalomgy\u00e1rt\u00e1sra fogjuk haszn\u00e1lni; a tartalmi marketinget algoritmusok vez\u00e9rlik majd; botok fogj\u00e1k kezelni a v\u00e1s\u00e1rl\u00f3i k\u00e9rd\u00e9seket; a csatorn\u00e1k d\u00f6nt\u00e9seit \u00e9s a taktik\u00e1kat egyre ink\u00e1bb automatiz\u00e1lj\u00e1k, emberi v\u00e1laszokb\u00f3l \u00e9s val\u00f3s magatart\u00e1sokb\u00f3l tanulva. *<\/em><\/p>\n

\u201eA PR \u00e9vekig \u00fajs\u00e1gokat b\u00edzott meg egy t\u00f6rt\u00e9net lehoz\u00e1s\u00e1val; most m\u00e1r hat\u00e9konyan \u201eb\u00edzzuk meg\u201d az emberek l\u00e1t\u00f3ter\u00e9t meghat\u00e1roz\u00f3 algoritmusokat. \u201d- Kevin McCann<\/em><\/p>\n

Public Relations robotok sz\u00e1m\u00e1ra<\/strong><\/h3>\n

Sz\u00e1mos dolog van, amit egy robot \u00e9s az AI nem tud. Nem nyerheti vissza az emberek bizalm\u00e1t, amikor r\u00e1j\u00f6nnek, hogy egy automatiz\u00e1lt bot hamis h\u00edreket \u00edr, k\u00e9peket kedvel, vagy inform\u00e1ci\u00f3t gy\u0171jt a v\u00e1s\u00e1rl\u00e1si szok\u00e1saikr\u00f3l. A hossz\u00fa t\u00e1v\u00fa k\u00f6zbizalmat \u00f3vatos k\u00e9zm\u0171vess\u00e9ggel kell ki\u00e9p\u00edten\u00fcnk, meg\u00e9rtve az AI \u00e1ltal begy\u0171jt\u00f6tt adatokat.<\/p>\n

A digit\u00e1lis PR \u00fcgyn\u00f6ks\u00e9g<\/a>ek, ak\u00e1rcsak mi, elk\u00f6telezettek arra, hogy az olyan digit\u00e1lis eszk\u00f6z\u00f6ket, mint az AI, kutat\u00e1sra \u00e9s folyamatok optimaliz\u00e1l\u00e1s\u00e1ra haszn\u00e1lj\u00e1k, ily m\u00f3don \u00e9p\u00edtve a kutat\u00e1s kult\u00far\u00e1j\u00e1t \u00e9s egy adatvez\u00e9relt PR<\/a>-t. Az AI nem a v\u00e9gs\u0151 v\u00e1lasz, hanem egy eszk\u00f6z, mely felteheti a megfelel\u0151 k\u00e9rd\u00e9seket, \u00e9s esetenk\u00e9nt igazolja v\u00e1laszainkat. A kapcsolat algoritmusa nem robotok \u00e1ltal meg\u00edrt script hanem emberek gondos munk\u00e1j\u00e1nak az eredm\u00e9nye.<\/p>\n

\u201eAz informatik\u00e1ban bek\u00f6vetkezett v\u00e1ltoz\u00e1sok – az internett\u0151l a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ig – a PR-t r\u00e9szes\u00edtett\u00e9k el\u0151nyben azzal, hogy a szervezeteket a kommunik\u00e1ci\u00f3ra \u00e9s a h\u00edrn\u00e9vre \u00f6sszpontos\u00edtott\u00e1k. Tud seg\u00edteni az AI? Tal\u00e1n, ha tudjuk haszn\u00e1lni, hogy meg\u00e9rts\u00fck a nyilv\u00e1noss\u00e1g viselked\u00e9s\u00e9t \u00e9s jobb d\u00f6nt\u00e9seket hozzunk. \u201d- Sheridan McVean<\/em><\/p>\n

A kapcsolat algoritmusa<\/strong><\/h3>\n

A h\u00edrn\u00e9v az a kapcsolat, amelyet a k\u00f6z\u00f6ns\u00e9g\u00fcnkkel k\u00e9sz\u00edtett\u00fcnk. Az \u00e1ltalunk \u00edrt algoritmust \u00e1t kell vinni digit\u00e1lis folyamatokon. Egy\u00fcttesen ezeket a folyamatokat a digit\u00e1lis platformokr\u00f3l nyert adatokb\u00f3l \u00e9p\u00edtj\u00fck ki. Ezeket a sz\u00e1mokat, \u00e9szrev\u00e9teleket \u00e9s reakci\u00f3kat azonban a kommunik\u00e1ci\u00f3s szak\u00e9rt\u0151k szem\u00e9vel kell \u00e9rt\u00e9kelni. A PR-Agent Communications-n\u00e9l szakk\u00e9pzett csapatunk k\u00e9szen \u00e1ll arra, hogy seg\u00edtse az adatok elemz\u00e9s\u00e9t \u00e9s a szem\u00e9lyre szabott digit\u00e1lis megold\u00e1st alak\u00edtson ki \u00fcgyfelei sz\u00e1m\u00e1ra.<\/p>\n

L\u00e9pj kapcsolatba vel\u00fcnk ma<\/a>, vagy k\u00f6vess minket LinkedIn-en \u00e9s Facebookon, hogy inspir\u00e1l\u00f3dj, megismerd a legfrissebb PR h\u00edreket \u00e9s \u00faj kalandba v\u00e1gj vel\u00fcnk!<\/p>\n

—–<\/p>\n

* Id\u00e9zetek: THE ELEVATION OF PUBLIC RELATIONS – A discussion paper on a profession\u2019s present \u2013 and its possible future By Daniel Tisch, APR, FCPRS<\/a><\/em><\/h6>\n


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A ma kommunik\u00e1ci\u00f3s befektet\u00e9se a holnap digit\u00e1lis jelenl\u00e9te. A kapcsolat teremt\u00e9shez azonban hallhat\u00f3v\u00e1 kell tenn\u00fcnk a hangunk a megsz\u00e1molhatatlan mennyis\u00e9g\u0171 tartalom zaj\u00e1ban. Mark Schaefer \u00edr\u00f3 az exponenci\u00e1lisan n\u00f6vekv\u0151 mennyis\u00e9g\u0171 tartalmat\/content\/, amit szinte k\u00e9ptelens\u00e9g mind befogadni, \u00edgy nevezi: tartalmi sokk. Te, mint tartalomfogyaszt\u00f3, m\u00e1r felfigyelhett\u00e9l erre. M\u00e1r r\u00f6vid id\u0151 eltelt\u00e9vel elkezdj\u00fck \u00fagy \u00e9rezni, hogy t\u00fals\u00e1gosan sok […]<\/p>\n","protected":false},"author":1,"featured_media":1817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"enable","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18],"tags":[49,46,48,40,47,50],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","tag-adatvezert-pr","tag-ai","tag-digitalis","tag-digitalis-pr","tag-mesterseges-intelligencia","tag-tartalom-marketing","entry","has-media"],"yoast_head":"\nA kapcsolat algoritmusa - PR AGENT Communications<\/title>\n<meta name=\"description\" content=\"A kapcsolat algoritmusa a k\u00f6z\u00f6ns\u00e9g\u00fcnkkel egy\u00fctt fel\u00e9p\u00edtett digit\u00e1lis kapcsolat, mely a bizalomra \u00e9p\u00fcl. 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