{"id":3644,"date":"2021-03-11T17:31:29","date_gmt":"2021-03-11T16:31:29","guid":{"rendered":"https:\/\/pragent.hu\/?p=3644"},"modified":"2021-05-25T12:22:36","modified_gmt":"2021-05-25T10:22:36","slug":"pr-jovokep-az-erzekek-vilagaban","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/pr-jovokep-az-erzekek-vilagaban\/","title":{"rendered":"PR j\u00f6v\u0151k\u00e9p az \u00e9rz\u00e9kek vil\u00e1g\u00e1ban"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3644\" class=\"elementor elementor-3644\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-882d05b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"882d05b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4032d0a\" data-id=\"4032d0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d3b8b elementor-widget elementor-widget-text-editor\" data-id=\"91d3b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Minden \u00e9vben legal\u00e1bb egyszer felmer\u00fcl a k\u00e9rd\u00e9s, hova tart a szakm\u00e1d, hogy l\u00e1tod a j\u00f6v\u0151t? Mit tesz ilyenkor az interj\u00faalany? Term\u00e9szetesen fogja a kez\u00e9ben l\u00e9v\u0151 telefont \u00e9s az internet seg\u00edts\u00e9g\u00e9vel keres\u0151szavak alapj\u00e1n belen\u00e9z a holisztikus \u00fcvegg\u00f6mbbe \u00e9s a tal\u00e1latok alapj\u00e1n a kulcsszavak gyors \u00f6sszevet\u00e9s\u00e9vel meghat\u00e1rozza van-e \u00faj kulcssz\u00f3 a list\u00e1n. Nyilv\u00e1n nem ez a m\u00e9ly szakmai hozz\u00e1\u00e1ll\u00e1s, de ez a praktikus.<\/p><p>\u00c9s \u00edgy van ez a PR-ben is. Egy digit\u00e1lis vil\u00e1gban a h\u00edrnevet hoz\u00f3 m\u00e9diakapcsolatok helyett a k\u00fcls\u0151 link\u00e9p\u00edt\u00e9sre, a weboldalad tal\u00e1lati hely\u00e9re \u00e9s az eml\u00edt\u00e9sek sz\u00e1ma mellett, annak min\u0151s\u00e9g\u00e9re tev\u0151dik \u00e1t a hangs\u00faly \u00e9s nem mellesleg a m\u00e9rhet\u0151s\u00e9g is.\u00a0 De nem \u00e1llhatunk itt meg.<\/p><p>A digit\u00e1lis j\u00f6v\u0151, a PR j\u00f6v\u0151je \u00e9s a visznek-e el\u0151re benn\u00fcnket a digit\u00e1lis fejleszt\u00e9sekkel kapcsolatos k\u00e9rd\u00e9sek ma 2021.03.11-\u00e9n a <a href=\"https:\/\/swisscham.hu\/\">Sv\u00e1jci Magyar Kamara<\/a> online, <a href=\"https:\/\/swisscham.hu\/rendezveny\/after-work-digitalks\/\">digit\u00e1lis talkshowj\u00e1ban<\/a> mer\u00fcltek fel, ahol a h\u00e1ziasszony Lipovecz J\u00falia k\u00e9rdezett, mint a <a href=\"https:\/\/pragent.hu\/en\/\">PR-Agent Communications<\/a> \u00fcgyvezet\u0151j\u00e9t \u00e9s az <a href=\"https:\/\/www.mprsz.hu\/digitalis-tagozat\/\">MPRSZ digit\u00e1lis tagozat<\/a> eln\u00f6k\u00e9t.<\/p><p>Ma egy olyan vil\u00e1gban \u00e9l\u00fcnk, ahol a technol\u00f3gia els\u0151sorban k\u00e9t \u00e9rz\u00e9kszerv\u00fcnkkel &#8211; a l\u00e1t\u00e1sunkkal \u00e9s a hall\u00e1sunkkal &#8211; l\u00e9p k\u00f6lcs\u00f6nhat\u00e1sba. \u00a0Nemzetk\u00f6zi kutat\u00f3k arr\u00f3l sz\u00e1molnak be, hogy a jelenlegi k\u00e9perny\u0151alap\u00fa vil\u00e1gunkat nagyon hamar magunk m\u00f6g\u00f6tt hagyjuk: k\u00f6nny\u0171, divatos AR szem\u00fcveget fogunk viselni. Az Ericcson Reseach trendkutat\u00e1sai azt is megj\u00f3solj\u00e1k, hogy olyan hordhat\u00f3 ruh\u00e1k lesznek, amelyek azonnal leford\u00edthatj\u00e1k a nyelveket, lehet\u0151v\u00e9 teszik sz\u00e1munkra, hogy szab\u00e1lyozzuk a hangk\u00f6rnyezet\u00fcnket, \u00e9s digit\u00e1lisan tapasztaljuk meg az illatot, az \u00edzt, a text\u00far\u00e1kat \u00e9s a h\u0151m\u00e9rs\u00e9kletet. Olyan <a href=\"https:\/\/pragent.hu\/en\/digital-native-miben-masok-a-digitalis-kor-szulottei\/\">fogyaszt\u00f3kat<\/a> k\u00e9rdeztek meg, akik m\u00e1r itt vannak k\u00f6z\u00f6tt\u00fcnk \u00e9s az \u0151 ig\u00e9nyeik \u00e9s viselked\u00e9s\u00fck hat\u00e1rozza majd meg a j\u00f6v\u0151 fogyaszt\u00f3i piac\u00e1t.<\/p><p>Mit jelent ez egy PR szakember sz\u00e1m\u00e1ra? \u00c1t kell \u00e9rt\u00e9keln\u00fcnk, hogy egy term\u00e9k, egy szolg\u00e1ltat\u00e1s mik\u00e9nt lesz defini\u00e1lhat\u00f3 egy technol\u00f3giai vil\u00e1gban. \u00c1tfog\u00f3an kell megvizsg\u00e1lnunk a c\u00e9ljainkat, \u00e9s legf\u0151k\u00e9ppen a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnket \u00e9s annak szegmenseit. Olyan strat\u00e9giai megold\u00e1sokat kell javasolnunk, amelyek tov\u00e1bbra is t\u00e1mogat\u00e1st ny\u00fajtanak \u00fcgyfeleinknek, amelyek v\u00e9gs\u0151 soron seg\u00edtenek el\u00e9rni ezeket az \u00fczleti c\u00e9lokat, de ehhez nem lesz el\u00e9g a kreativit\u00e1sunk \u00e9s a strat\u00e9giai l\u00e1t\u00e1sm\u00f3d, ki kell l\u00e9pni a komfortz\u00f3n\u00e1nkb\u00f3l.<\/p><p>N\u00e9zz\u00fcnk egy gyakorlati p\u00e9ld\u00e1t, mi t\u00f6rt\u00e9nik a c\u00e9lkit\u0171z\u00e9sekkel? \u00c1talakulnak, \u00faj hangs\u00falyok \u00e9s priorit\u00e1sok ker\u00fclnek el\u0151re, mint a l\u00e1that\u00f3s\u00e1g n\u00f6vel\u00e9se, a min\u0151s\u00e9gi linkek, az \u00fczleti leadek \u00e9s persze j\u00f6hetnek a hagyom\u00e1nyos m\u00f3don meghat\u00e1rozhat\u00f3 c\u00e9lok, mint az ismerts\u00e9g \u00e9s hiteless\u00e9g n\u00f6vel\u00e9se, vagy a ma n\u00e9pszer\u0171 c\u00e9lk\u00f6z\u00f6ns\u00e9g r\u00e9szv\u00e9tel\u00e9nek \u00f6szt\u00f6nz\u00e9se.<\/p><p>Ide tart a mi szakm\u00e1nk is: amit ma digit\u00e1lis PR n\u00e9ven pr\u00f3b\u00e1lunk meghat\u00e1rozni, abban a digit\u00e1lis sz\u00f3nak nem lesz jelent\u0151s\u00e9ge, hiszen a PR-nek kiz\u00e1r\u00f3lag a digit\u00e1lis t\u00e9r lesz majd a term\u00e9szetes \u00e9l\u0151helye. Ma a SEO egy extra szolg\u00e1ltat\u00e1s, holnap SEO n\u00e9lk\u00fcl nem lesz PR szolg\u00e1ltat\u00e1s.<\/p><p>Mi a digit\u00e1lis t\u00f6rekv\u00e9sek hajt\u00f3ereje? Felhaszn\u00e1l\u00f3k\u00e9nt \u00f6szt\u00f6n\u00f6sen kapcsol\u00f3dunk r\u00e1 naponta azokra az \u00fajdons\u00e1gokra a telefonunkon, amit v\u00e9gig sem gondolunk, de tetszik, \u00faj, \u00e9s k\u00edv\u00e1ncsiak is vagyunk. Lehet saj\u00e1t avat\u00e1rod, lehet saj\u00e1t emojid, <a href=\"#wearepracommunications\">hashteged<\/a>.<\/p><p>Sz\u00e9p csendben elmos\u00f3dnak a hat\u00e1rai a val\u00f3s \u00e9s virtu\u00e1lis vil\u00e1gnak, melyben elmos\u00f3dnak a hat\u00e1rok a digit\u00e1lis marketing, social media, SEO,\u00a0digital PR\u00a0k\u00f6z\u00f6tt is \u00e9s egy r\u00f6vid evol\u00faci\u00f3s folyamat eredm\u00e9nye az lesz, hogy a PR megker\u00fclhetetlen lesz egy <a href=\"https:\/\/pragent.hu\/en\/a-tokeletes-ugynoksegi-partner-amire-mindket-felnek-figyelnie-kell\/\">j\u00f3 \u00fczleti strat\u00e9gi\u00e1ban<\/a>.<\/p><p>Folytatjuk: digit\u00e1lis PR strat\u00e9gi\u00e1k<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Minden \u00e9vben legal\u00e1bb egyszer felmer\u00fcl a k\u00e9rd\u00e9s, hova tart a szakm\u00e1d, hogy l\u00e1tod a j\u00f6v\u0151t? Mit tesz ilyenkor az interj\u00faalany? Term\u00e9szetesen fogja a kez\u00e9ben l\u00e9v\u0151 telefont \u00e9s az internet seg\u00edts\u00e9g\u00e9vel keres\u0151szavak alapj\u00e1n belen\u00e9z a holisztikus \u00fcvegg\u00f6mbbe \u00e9s a tal\u00e1latok alapj\u00e1n a kulcsszavak gyors \u00f6sszevet\u00e9s\u00e9vel meghat\u00e1rozza van-e \u00faj kulcssz\u00f3 a list\u00e1n. Nyilv\u00e1n nem ez a m\u00e9ly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-3644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-transzformacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR j\u00f6v\u0151k\u00e9p az \u00e9rz\u00e9kek vil\u00e1g\u00e1ban - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/pr-jovokep-az-erzekek-vilagaban\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR j\u00f6v\u0151k\u00e9p az \u00e9rz\u00e9kek vil\u00e1g\u00e1ban - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"Minden \u00e9vben legal\u00e1bb egyszer felmer\u00fcl a k\u00e9rd\u00e9s, hova tart a szakm\u00e1d, hogy l\u00e1tod a j\u00f6v\u0151t? 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