{"id":3593,"date":"2020-12-16T14:49:36","date_gmt":"2020-12-16T13:49:36","guid":{"rendered":"https:\/\/pragent.hu\/?p=3593"},"modified":"2021-05-25T12:22:37","modified_gmt":"2021-05-25T10:22:37","slug":"pszichologia-a-designban-igy-hat-rank-a-szinek-ereje","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/pszichologia-a-designban-igy-hat-rank-a-szinek-ereje\/","title":{"rendered":"Pszichol\u00f3gia a designban: \u00edgy hat r\u00e1nk a sz\u00ednek ereje"},"content":{"rendered":"
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Nap mint nap rengeteg sz\u00edn vesz minket k\u00f6r\u00fcl, \u00e9s b\u00e1r \u00e9szre sem vessz\u00fck, tudat alatt hat\u00e1ssal vannak r\u00e1nk. Pszichol\u00f3gusok bebizony\u00edtott\u00e1k, hogy ez hasznos\u00edthat\u00f3 a sportban az \u00e9lelmiszeriparban \u00edgy persze a marketingben is. A sz\u00ednekkel \u00e9rzelmeket v\u00e1ltanak ki bel\u0151l\u00fcnk, hat\u00e1ssal van r\u00e1nk a term\u00e9k csomagol\u00e1sa, a log\u00f3r\u00f3l persze nem is besz\u00e9lve. Az \u00e9rzelmek, melyeket kiv\u00e1ltanak bel\u0151l\u00fcnk pedig a designerek \u00e9s grafikusok legfontosabb eszk\u00f6zei.<\/strong><\/p>

Biztosan neked is megvan a kedvenc sz\u00edned: az az \u00e1rnyalat, amelyre felkapod a fejed, b\u00e1rmerre is l\u00e9psz. Az a sz\u00edn, amely az \u00f6lt\u00f6z\u00e9kedet, a t\u00e1rgyaidat \u00e9s az otthonodat is jellemzi. Amit el\u0151bb leemelsz a polcr\u00f3l, el\u0151bb megrendeled online, vagy egyszer\u0171en csak ha megl\u00e1tod, nem tudsz neki ellen\u00e1llni. De azt is tudod, hogy melyik sz\u00edn mit jelent?<\/p>

Kieg\u00e9sz\u00edt\u0151 sz\u00ednek: hogyan haszn\u00e1ljuk \u0151ket?<\/strong><\/p>

A fekete az eleganci\u00e1t, \u00e9rt\u00e9ket \u00e9s er\u0151t k\u00e9pviseli, sokat haszn\u00e1lt a fekete-feh\u00e9r kombin\u00e1ci\u00f3. Azonban van egy sz\u00edn, amir\u0151l hajlamosak vagyunk megfeledkezni: a sz\u00fcrke, amely egy fontos kieg\u00e9sz\u00edt\u0151 sz\u00edn, f\u0151leg digit\u00e1lis arculatokn\u00e1l. J\u00f3 p\u00e9lda lehet erre a Facebook, aminek a kieg\u00e9sz\u00edt\u0151 sz\u00fcrk\u00e9j\u00e9ben van egy kis k\u00e9k \u00e1rnyalat is, \u00edgy jobban illeszkedik a k\u00e9k log\u00f3hoz.<\/p>

\u00c9l\u00e9nk sz\u00ednek haszn\u00e1lata<\/strong><\/p>

A piros az er\u0151t \u00e9s a szenved\u00e9lyt jelk\u00e9pezi, de a digit\u00e1lis t\u00e9rben sokszor figyelemfelh\u00edv\u00e1sra haszn\u00e1lj\u00e1k. A s\u00e1rga az \u00f6r\u00f6met, boldogs\u00e1got \u00e9s lelkess\u00e9get k\u00e9pviseli. A z\u00f6ld nem meglep\u0151, hogy a term\u00e9szetet, nyugalmat \u00e9s stabilit\u00e1st jelenti, m\u00edg a k\u00e9k a bizalmat, b\u00e9k\u00e9t \u00e9s biztons\u00e1got k\u00e9pviseli, r\u00e1ad\u00e1sul ez a sz\u00edn az emberek 60%-nak kedvence is.<\/p>

Mi\u00e9rt lehetnek ezek a sz\u00ednek fontosak \u00fczleti szempontb\u00f3l?<\/strong><\/p>

A fogyaszt\u00f3k sokszor szem\u00e9lyis\u00e9gjegyeket kapcsolnak egy-egy m\u00e1rk\u00e1hoz, amit nagyban befoly\u00e1solhatnak a brand sz\u00ednei is, ugyanis ezek \u00e9rz\u00e9seket v\u00e1ltanak ki bel\u0151l\u00fcnk. Sokszor tudat alatt befoly\u00e1solnak minket a k\u00fcl\u00f6nbs\u00e9gt\u00e9telben \u00e9s a v\u00e1laszt\u00e1sban is. M\u00edg a v\u00e1s\u00e1rl\u00f3 oldal\u00e1r\u00f3l nem, de a c\u00e9gek oldal\u00e1r\u00f3l nagyon is tudatos folyamat eredm\u00e9nye a sz\u00edn v\u00e1laszt\u00e1sa. Ennek seg\u00edts\u00e9g\u00e9vel a fogyaszt\u00f3k \u00e1ltal a m\u00e1rk\u00e1r\u00f3l alkotott k\u00e9pet egy szem\u00e9lyesebb emberibb form\u00e1ba \u00f6ntik. Egy m\u00e1rka szem\u00e9lyis\u00e9g\u00e9nek alapvet\u0151en 5 f\u0151 dimenzi\u00f3ja van: \u0151szintes\u00e9g, izgalom, kompetencia, kidolgozotts\u00e1g \u00e9s durvas\u00e1g, ezeket a kiv\u00e1lasztott sz\u00edn is nagyban befoly\u00e1solhatja.<\/p>

Van n\u00e9h\u00e1ny olyan brand, aki annyira eltal\u00e1lta ezt a sz\u00ednv\u00e1laszt\u00e1st, hogy a term\u00e9k gondolat\u00e1r\u00f3l is egyb\u0151l a sz\u00edn jut az esz\u00fcnkbe. Ilyen lehet a Milka vagy a Coca-Cola. Ford\u00edtott esetre pedig t\u00f6k\u00e9letes p\u00e9lda lehet a \u201eFerrari piros\u201d, ahol m\u00e1r a m\u00e1rk\u00e1t kapcsoljuk a sz\u00ednhez. A sz\u00ednek kisug\u00e1rz\u00e1sa sokszor befoly\u00e1solhatja az els\u0151 benyom\u00e1st a v\u00e1s\u00e1rl\u00f3ra.<\/p>

Arculattervez\u00e9s, log\u00f3tervez\u00e9s, minden, ami design<\/strong><\/p>

A PRA folyamataiban az arculattervez\u00e9s t\u00f6bbl\u00e9pcs\u0151s folyamat. Els\u0151k\u00e9nt \u00a0rendk\u00edv\u00fcl fontos az inspir\u00e1ci\u00f3. A grafikus szeme olyan sz\u00edneket, form\u00e1kat \u00e9s designelemeket is megl\u00e1t, amelyek gyakran esz\u00fcnkbe sem jutn\u00e1nak. A folyamatban \u00edgy a k\u00f6zponti szerepet \u0151 t\u00f6lti be.\u00a0<\/p>

A brand megismer\u00e9se a legels\u0151 l\u00e9pcs\u0151. Hiszen hogyan tudn\u00e1nk m\u00e1rkaspecifikus \u00e9s el\u00e9gedetts\u00e9get kiv\u00e1lt\u00f3 anyagot \u00f6sszerakni en\u00e9lk\u00fcl? \u00cdgy az account manager, a m\u00e1rka ismer\u0151je szint\u00e9n fontos szereppel b\u00edr a tervez\u00e9s sor\u00e1n.<\/p>

A tervez\u00e9sn\u00e9l pedig, t\u00f6bb szem t\u00f6bbet l\u00e1t alapon, \u00e9rdemes bevonni egy tan\u00e1csad\u00f3t is, aki seg\u00edt abban, hogy v\u00e9geredm\u00e9ny finom\u00edtva \u00e9s minim\u00e1lis m\u00f3dos\u00edt\u00e1sokat ig\u00e9nyelve jusson el az \u00fcgyf\u00e9lhez.<\/p>

Teh\u00e1t arculattervez\u00e9s, log\u00f3tervez\u00e9s eset\u00e9n csapatmunka folyik. \u00d6tletek, inspir\u00e1ci\u00f3k, sz\u00ednek \u00e9s form\u00e1k r\u00f6pk\u00f6dnek a megbesz\u00e9l\u00e9seken, amely az apr\u00f3 r\u00e9szletekb\u0151l sz\u00e9p lassan \u00f6ssze\u00e1ll egy teljes egys\u00e9gg\u00e9.<\/p>

N\u00e1lunk az \u00fcgyf\u00e9l mindig t\u00f6bb verzi\u00f3b\u00f3l v\u00e1laszthat: el\u0151sz\u00f6r egy ir\u00e1nyt v\u00e1laszt ki, majd ezen elindulva alkotjuk meg a v\u00e9gleges elemeket.<\/p>

Hogyan kapcsol\u00f3dnak a sz\u00ednek \u00e9s a v\u00e1s\u00e1rl\u00f3k?<\/strong><\/p>

A v\u00e9g\u00e9re pedig \u00edme n\u00e9h\u00e1ny \u00e9rdekess\u00e9g, amelyek megmutatj\u00e1k, milyenek is vagyunk mi v\u00e1s\u00e1rl\u00f3k!<\/p>

  1. A f\u00e9rfiak gyakran v\u00e1lasztanak k\u00e9k csomagol\u00e1s\u00fa term\u00e9ket, a k\u00e9k ugyanis tekint\u00e9lyt parancsol\u00f3.<\/li>
  2. A s\u00e1rga a nemess\u00e9get \u00e9s melegs\u00e9get is jelk\u00e9pezi, ez\u00e9rt k\u00f6nnyen eladj\u00e1k a s\u00e1rga h\u00e1zakat.<\/li>
  3. A z\u00f6ld sz\u00edn kapcs\u00e1n a leg\u00e9rdekesebb t\u00e9ny az lehet, hogy a Canada Dry gy\u00f6mb\u00e9rital elad\u00e1sai n\u00f6vekedni kezdtek, amikor a csomagol\u00e1s\u00e1t pirosr\u00f3l z\u00f6ldre cser\u00e9lte. Ez a sz\u00edn, ahogy m\u00e1r eml\u00edtett\u00fck a term\u00e9szetet \u00e9s nyugodts\u00e1got jelk\u00e9pezi, gyakran z\u00f6lds\u00e9gek \u00e9s r\u00e1g\u00f3gumik \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9n\u00e9l haszn\u00e1lj\u00e1k.<\/li>
  4. A piros kapcs\u00e1n a k\u00e9t nem k\u00f6z\u00f6tti megk\u00fcl\u00f6nb\u00f6ztet\u00e9s lehet \u00e9rdekes: a n\u0151k a meleg \u00e1rnyalat\u00fa s\u00e1rg\u00e1s pirosat, m\u00edg a f\u00e9rfiak a hideg \u00e1rnyalat\u00fa k\u00e9keset prefer\u00e1lj\u00e1k jobban.<\/li>
  5. A barna sz\u00edn\u0171 term\u00e9kekre ugyan\u00fagy vonatkozik, hogy a f\u00e9rfiak gyakrabban v\u00e1s\u00e1rolj\u00e1k, ugyanis ez a sz\u00edn a term\u00e9szetess\u00e9g mellett a f\u00e9rfiass\u00e1got is jelk\u00e9pezi.<\/li>
  6. A feh\u00e9r sz\u00ednt gyakran hozz\u00e1k \u00f6sszef\u00fcgg\u00e9sbe mentes vagy kal\u00f3riacs\u00f6kkentett term\u00e9kekkel, ugyanis a formalit\u00e1st, finoms\u00e1got \u00e9s a m\u00e1r eml\u00edtett tisztas\u00e1got jelk\u00e9pezi.<\/li>
  7. A fekete a high-tech term\u00e9kek sz\u00edne m\u00edg az ez\u00fcst, arany \u00e9s a platina a pr\u00e9mium \u00e1rat \u00e9s letisztults\u00e1got jelenti.<\/li><\/ol>

    A sz\u00ednek m\u00e9g ezeken fel\u00fcl is sok meglepet\u00e9st tartogathatnak, ez\u00e9rt \u00f6sszegy\u0171jt\u00f6tt\u00fcnk n\u00e9h\u00e1ny oldalt, ami \u00e9rdekes lehet a t\u00e9m\u00e1ban:<\/p>

    A k\u00f6vetkez\u0151 link seg\u00edts\u00e9g\u00e9vel be\u00e1ll\u00edthatod a m\u00e1rk\u00e1d legf\u0151bb tulajdons\u00e1gait \u00e9s a rendszer ennek megfelel\u0151en meghat\u00e1rozza a log\u00f3dhoz legjobban passzol\u00f3 sz\u00ednt. https:\/\/99designs.com\/logo-design\/psychology-of-color<\/a><\/p>

    Ha j\u00e1t\u00e9kos kedvedben vagy \u00e9s \u00e9rdekel a t\u00e9ma kattints erre a linkre \u00e9s fejlesztheted a sz\u00ednl\u00e1t\u00e1sodat is: http:\/\/www.blendoku.com\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Nap mint nap rengeteg sz\u00edn vesz minket k\u00f6r\u00fcl, \u00e9s b\u00e1r \u00e9szre sem vessz\u00fck, tudat alatt hat\u00e1ssal vannak r\u00e1nk. Pszichol\u00f3gusok bebizony\u00edtott\u00e1k, hogy ez hasznos\u00edthat\u00f3 a sportban az \u00e9lelmiszeriparban \u00edgy persze a marketingben is. A sz\u00ednekkel \u00e9rzelmeket v\u00e1ltanak ki bel\u0151l\u00fcnk, hat\u00e1ssal van r\u00e1nk a term\u00e9k csomagol\u00e1sa, a log\u00f3r\u00f3l persze nem is besz\u00e9lve. Az \u00e9rzelmek, melyeket kiv\u00e1ltanak bel\u0151l\u00fcnk […]<\/p>\n","protected":false},"author":1,"featured_media":3594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[75],"tags":[],"class_list":["post-3593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikacios-eszkozok","entry","has-media"],"yoast_head":"\nPszichol\u00f3gia a designban: \u00edgy hat r\u00e1nk a sz\u00ednek ereje - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/pszichologia-a-designban-igy-hat-rank-a-szinek-ereje\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pszichol\u00f3gia a designban: \u00edgy hat r\u00e1nk a sz\u00ednek ereje - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"Nap mint nap rengeteg sz\u00edn vesz minket k\u00f6r\u00fcl, \u00e9s b\u00e1r \u00e9szre sem vessz\u00fck, tudat alatt hat\u00e1ssal vannak r\u00e1nk. Pszichol\u00f3gusok bebizony\u00edtott\u00e1k, hogy ez hasznos\u00edthat\u00f3 a sportban az \u00e9lelmiszeriparban \u00edgy persze a marketingben is. A sz\u00ednekkel \u00e9rzelmeket v\u00e1ltanak ki bel\u0151l\u00fcnk, hat\u00e1ssal van r\u00e1nk a term\u00e9k csomagol\u00e1sa, a log\u00f3r\u00f3l persze nem is besz\u00e9lve. 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