{"id":3524,"date":"2020-10-09T15:49:38","date_gmt":"2020-10-09T13:49:38","guid":{"rendered":"https:\/\/pragent.hu\/?p=3524"},"modified":"2021-05-25T12:22:37","modified_gmt":"2021-05-25T10:22:37","slug":"digital-native-miben-masok-a-digitalis-kor-szulottei","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/digital-native-miben-masok-a-digitalis-kor-szulottei\/","title":{"rendered":"Digital native: miben m\u00e1sok a digit\u00e1lis kor sz\u00fcl\u00f6ttei?"},"content":{"rendered":"
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A digit\u00e1lis technol\u00f3gia felhaszn\u00e1l\u00e1sa nagyon elt\u00e9r\u0151 az egyes gener\u00e1ci\u00f3k k\u00f6z\u00f6tt. Az Y- \u00e9s Z-gener\u00e1ci\u00f3k tagjai ma m\u00e1r teljesen m\u00e1sk\u00e9pp fogadj\u00e1k be az inform\u00e1ci\u00f3t, mint a kor\u00e1bbi korok gyermekei. Ez persze gyakran okoz gener\u00e1ci\u00f3s konfliktusokat, de ha meg\u00e9rtj\u00fck \u00e9s elfogadjuk, hogy m\u00e1sk\u00e9pp m\u0171k\u00f6dik az inform\u00e1ci\u00f3 feldolgoz\u00e1sa egy digital native eset\u00e9ben, sokkal \u00e1rnyaltabb k\u00e9pet kapunk. Ehhez persze azt sem \u00e1rt tiszt\u00e1znunk, mit is jelent ez a kifejez\u00e9s.<\/strong><\/p>

A gener\u00e1ci\u00f3k k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9get sz\u00e1mos t\u00e9nyez\u0151 befoly\u00e1solhatja. \u00d6lt\u00f6zk\u00f6d\u00e9s, hobbik, szok\u00e1sok, besz\u00e9dst\u00edlus: mind mind olyan meghat\u00e1roz\u00f3 elemei egy gener\u00e1ci\u00f3nak, amelyen a kor\u00e1bbi gener\u00e1ci\u00f3k megbotr\u00e1nkozhatnak. Term\u00e9szetesen ide tartoznak a digit\u00e1lis szok\u00e1sok is. Azonban nagyon fontos megjegyezni, hogy a gener\u00e1ci\u00f3k k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9geket, bele\u00e9rtbe a digit\u00e1lis technol\u00f3gia haszn\u00e1lat\u00e1t is, befoly\u00e1solja az az id\u0151tartam, amikor megsz\u00fclettek. N\u00e9zz\u00fck meg, mely gener\u00e1ci\u00f3kr\u00f3l besz\u00e9l\u00fcnk!<\/p>

X-gener\u00e1ci\u00f3: digit\u00e1lis bev\u00e1ndorl\u00f3<\/strong><\/p>

Az X-gener\u00e1ci\u00f3 tagjai az 1960 \u00e9s 1979 k\u00f6z\u00f6tt sz\u00fcletettek. \u0150k az Y-\u00e9s Z-gener\u00e1ci\u00f3k tagjainak sz\u00fclei, akikre Marc Prensky, a digital native kifejez\u00e9s meg\u00e1lmod\u00f3ja, a digit\u00e1lis bev\u00e1ndorl\u00f3 (digital immigrant) jelz\u0151t haszn\u00e1lja. Ugyanis \u0151k m\u00e1r \u00e9let\u00fck sor\u00e1n tal\u00e1lkoztak a digit\u00e1lis fejl\u0151d\u00e9ssel, a technol\u00f3gia \u00e9s a kommunik\u00e1ci\u00f3 modernkori elemeivel. Munk\u00e1juk r\u00e9sze a digit\u00e1lis vil\u00e1g, s\u0151t, a mag\u00e1n\u00e9let\u00fck\u00e9 is, azonban f\u00e9lig meddig m\u00e9g mindig a m\u00falt elemeit haszn\u00e1lj\u00e1k. Elfogadt\u00e1k, megszokt\u00e1k a technol\u00f3gia fejl\u0151d\u00e9s\u00e9t, de nem tudnak azonosulni gyermekeik \u201etelefonf\u00fcgg\u0151s\u00e9g\u00e9vel\u201d, \u201eonline \u00e9let\u00e9vel\u201d. Sz\u00e1nd\u00e9kosan tettem id\u00e9z\u0151jelbe a k\u00e9t kifejez\u00e9st, mivel ezek \u00e1ltal\u00e1ban szitoksz\u00f3k\u00e9nt \u00e9lnek a digit\u00e1lis bev\u00e1ndorl\u00f3 sz\u00f3haszn\u00e1lat\u00e1ban.<\/p>

\u00a0\u0150k azt l\u00e1tj\u00e1k, hogy gyermekeik nem tudnak elszakadni a digit\u00e1lis vil\u00e1gt\u00f3l, ezt pedig sokszor s\u00e9rt\u00e9sk\u00e9nt \u00e9rtelmezik.<\/p>

Y-gener\u00e1ci\u00f3: a technol\u00f3gia \u0151r\u00fcltjei<\/strong><\/p>

Az 1980-as \u00e9s 2000-es \u00e9vek k\u00f6z\u00f6tt sz\u00fcletettek m\u00e1r nem nagyon tudj\u00e1k elk\u00e9pzelni az \u00e9let\u00fcket a modern kor eszk\u00f6zei n\u00e9lk\u00fcl. Ebben nagy szerepet j\u00e1tszik, hogy a sz\u00e1m\u00edt\u00f3g\u00e9pes kult\u00far\u00e1val egy\u00fctt cseperedtek feln\u0151tt\u00e9, \u00edgy a digit\u00e1lis technol\u00f3gia gyerekkorukt\u00f3l kezdve \u00e9let\u00fck r\u00e9sz\u00e9t k\u00e9pezi. \u0150k azok, akik munkaeszk\u00f6zk\u00e9nt tekintenek a telefonjukra, \u00e9s laptoppal \u00fclnek ki a k\u00e1v\u00e9z\u00f3k teraszaira. P\u00f6r\u00f6gnek, sietnek, k\u00e9pben vannak az aktu\u00e1lis trendekkel, hiszen a karrier\u00e9p\u00edt\u00e9s fontos r\u00e9sze \u00e9let\u00fcknek. Az Y-ok a fogyaszt\u00f3i t\u00e1rsadalom legmassz\u00edvabb r\u00e9teg\u00e9be tartoznak, rendk\u00edv\u00fcl fontos sz\u00e1mukra, hogy mindenben k\u00e9pben legyenek, az online vil\u00e1g a m\u00e1sodik otthonuk.<\/p>

Z-gener\u00e1ci\u00f3: az igazi digit\u00e1lis bennsz\u00fcl\u00f6tt<\/strong><\/p>

Az 1996 \u00e9s 2007 k\u00f6z\u00f6tt sz\u00fcletettek m\u00e1r a digit\u00e1lis kor gyermekei. A fejlett, mai digit\u00e1lis technol\u00f3gi\u00e1t az anyatejjel sz\u00edvt\u00e1k magukba, \u00e9s ez a szok\u00e1saikon is l\u00e1tszik. Konkr\u00e9tan nem tudnak l\u00e9tezni a kommunik\u00e1ci\u00f3s eszk\u00f6zeik n\u00e9lk\u00fcl, de ez a tanul\u00e1si szok\u00e1saikban is tetten \u00e9rhet\u0151. Marc Prensky voltak\u00e9pp a tanul\u00f3kra alkotta meg a fogalmait, hiszen az oktat\u00e1sban nagyon er\u0151sen ki\u00fctk\u00f6zik a k\u00fcl\u00f6nbs\u00e9g a gener\u00e1ci\u00f3k k\u00f6z\u00f6tt. A digit\u00e1lis bennsz\u00fcl\u00f6ttek kevesebb id\u0151t t\u00f6ltenek olvas\u00e1ssal, de sokkal t\u00f6bbet j\u00e1tszanak \u00e9s sokkal akt\u00edvabbak a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. T\u00f6bb inf\u00f3t sz\u00edvnak magukba, de mindezt m\u00e1sk\u00e9pp teszik, \u00e9s emiatt m\u00e1sk\u00e9pp is gondolkodnak.<\/p>

A digit\u00e1lis bennsz\u00fcl\u00f6tt m\u00e1r a c\u00e9lcsoportod soraiban \u00fcl!<\/strong><\/p>

A fent eml\u00edtett a komoly ellent\u00e9tet nem csak az oktat\u00e1sban kell elfogadni, hanem a munkaer\u0151piacon \u00e9s a kommunik\u00e1ci\u00f3s ter\u00fcleteken is. M\u00edg egy digit\u00e1lis bev\u00e1ndorl\u00f3 gyakran kinyomtatja az emailjeit, mert sz\u00e1m\u00e1ra fontos az anyagi val\u00f3s\u00e1g, addig egy digit\u00e1lis bennsz\u00fcl\u00f6tt a telefonj\u00e1n fogja megmutatni mindezt. Nekik nincs sz\u00fcks\u00e9g\u00fck a k\u00e9zzel foghat\u00f3 elemekre.<\/p>

Hasonl\u00f3an j\u00f3 p\u00e9lda a digit\u00e1lis bev\u00e1ndorl\u00f3kkal kapcsolatban, a \u201eMeg\u00e9rkezett az e-mailem? Olvastad az \u00fczenetem?\u201d telefonh\u00edv\u00e1s. Ugyanis a digit\u00e1lis bev\u00e1ndorl\u00f3 sz\u00edvesen telefon\u00e1l, szemben a digit\u00e1lis bennsz\u00fcl\u00f6ttel, aki ink\u00e1bb a chat \u00e9s a mail embere. Arr\u00f3l nem is besz\u00e9lve, hogy egy digit\u00e1lis bennsz\u00fcl\u00f6tt j\u00f3 es\u00e9llyel m\u00e1r be sem kapcsolja a tv-t, hiszen nincs is neki, de sz\u00edvesen keresg\u00e9l a Youtube vide\u00f3k k\u00f6z\u00f6tt. Ezek a k\u00fcl\u00f6nbs\u00e9gek pedig a kommunik\u00e1ci\u00f3s szakad\u00e9kokat is elm\u00e9ly\u00edthetik, \u00e9s megv\u00e1ltoztatj\u00e1k az alkalmazand\u00f3 kommunik\u00e1ci\u00f3s fel\u00fcleteket is. Mert a digit\u00e1lis bev\u00e1ndorl\u00f3nak el kell fogadnia a digit\u00e1lis bennsz\u00fcl\u00f6tt \u201em\u0171k\u00f6d\u00e9s\u00e9t\u201d \u00e9s a kommunik\u00e1ci\u00f3s csatorn\u00e1khoz val\u00f3 m\u00e1sfajta hozz\u00e1\u00e1ll\u00e1s\u00e1t. A digit\u00e1lis bennsz\u00fcl\u00f6tt ugyanis im\u00e1dja mag\u00e1ba sz\u00edvni az inform\u00e1ci\u00f3kat, \u00e9s remek\u00fcl multitaskingol, de mindezt m\u00e1r nem a megszokott fel\u00fcleteken teszi. Jobban szereti a k\u00e9pi megjelen\u00edt\u00e9st a sz\u00f6vegesn\u00e9l, teh\u00e1t, ha a c\u00e9lcsoportod r\u00e9sz\u00e9t k\u00e9pezi, ezt is figyelembe kell venned.<\/p>

Ezek a tulajdons\u00e1gok cs\u00e1b\u00edt\u00f3ak is lehetnek, azonban neh\u00e9zs\u00e9geket is sz\u00fclhetnek. A fent eml\u00edtett k\u00e9szs\u00e9gek gyakran teljesen idegenek a digit\u00e1lis bev\u00e1ndorl\u00f3kt\u00f3l, emiatt pedig nehezebben \u00e9rtik meg a fiatalabb gener\u00e1ci\u00f3kat: gyakori konfliktusforr\u00e1s lehet ez a k\u00fcl\u00f6nbs\u00e9g.<\/p>

A digit\u00e1lis bennsz\u00fcl\u00f6tt sz\u00f3rakozva tanul, \u00e9s sokkal jobban \u00e9rzi mag\u00e1t egy olyan k\u00f6zegben, ahol szabadabb lehet. Gyorsan, azonnal akar mindent, bel\u00e9 iv\u00f3dott a digit\u00e1lis vil\u00e1g. Ezeket egyszer\u0171en el kell fogadni, hiszen a digit\u00e1lis bennsz\u00fcl\u00f6tt m\u00e1r jav\u00e1ban a munkaer\u0151piacon van, \u00e9s ez\u00e1ltal ide\u00e1lis c\u00e9lcsoport lehet, de nem csak B2C m\u00e1rk\u00e1k eset\u00e9n, hanem B2B-ben is! Ez\u00e9rt nagyon fontos a megfelel\u0151 csatorna \u00e9s kommunik\u00e1ci\u00f3s m\u00f3d megv\u00e1laszt\u00e1sa: sokkal jobban j\u00e1r az a c\u00e9g, aki meg\u00e9rti a digit\u00e1lis bennsz\u00fcl\u00f6ttet, mint c\u00e9lcsoportot, hiszen \u00edgy a m\u00e1rka ir\u00e1nt t\u00e1masztott elv\u00e1r\u00e1sok is hamarabb c\u00e9lt \u00e9rnek.<\/p>

Ezt az egyre gyakoribb kommunik\u00e1ci\u00f3s k\u00fcl\u00f6nbs\u00e9geket azonban \u00e1t lehet, \u00e9s \u00e1t is kell hidalni. B\u00e1rmilyen szektorban is tev\u00e9kenykedsz, a m\u00e1rk\u00e1dnak sz\u00fcks\u00e9ge van a digit\u00e1lis bennsz\u00fcl\u00f6ttekre, meg kell sz\u00f3l\u00edtanod \u0151ket! Mivel 2020 nagy tanuls\u00e1ga a digit\u00e1lis t\u00e9r rejtett lehet\u0151s\u00e9geinek kiakn\u00e1z\u00e1sa, ez\u00e9rt a k\u00f6vetkez\u0151 blogbejegyz\u00e9sben kit\u00e9rek arra is, hogyan tudod megsz\u00f3l\u00edtani a digit\u00e1lis kor sz\u00fcl\u00f6tteit. Addig is: digit\u00e1lis bev\u00e1ndorl\u00f3, vagy digit\u00e1lis bennsz\u00fcl\u00f6tt vagy?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A digit\u00e1lis technol\u00f3gia felhaszn\u00e1l\u00e1sa nagyon elt\u00e9r\u0151 az egyes gener\u00e1ci\u00f3k k\u00f6z\u00f6tt. Az Y- \u00e9s Z-gener\u00e1ci\u00f3k tagjai ma m\u00e1r teljesen m\u00e1sk\u00e9pp fogadj\u00e1k be az inform\u00e1ci\u00f3t, mint a kor\u00e1bbi korok gyermekei. Ez persze gyakran okoz gener\u00e1ci\u00f3s konfliktusokat, de ha meg\u00e9rtj\u00fck \u00e9s elfogadjuk, hogy m\u00e1sk\u00e9pp m\u0171k\u00f6dik az inform\u00e1ci\u00f3 feldolgoz\u00e1sa egy digital native eset\u00e9ben, sokkal \u00e1rnyaltabb k\u00e9pet kapunk. Ehhez persze […]<\/p>\n","protected":false},"author":1,"featured_media":3525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[56],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","entry","has-media"],"yoast_head":"\nDigital native: miben m\u00e1sok a digit\u00e1lis kor sz\u00fcl\u00f6ttei? - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/digital-native-miben-masok-a-digitalis-kor-szulottei\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital native: miben m\u00e1sok a digit\u00e1lis kor sz\u00fcl\u00f6ttei? - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A digit\u00e1lis technol\u00f3gia felhaszn\u00e1l\u00e1sa nagyon elt\u00e9r\u0151 az egyes gener\u00e1ci\u00f3k k\u00f6z\u00f6tt. Az Y- \u00e9s Z-gener\u00e1ci\u00f3k tagjai ma m\u00e1r teljesen m\u00e1sk\u00e9pp fogadj\u00e1k be az inform\u00e1ci\u00f3t, mint a kor\u00e1bbi korok gyermekei. Ez persze gyakran okoz gener\u00e1ci\u00f3s konfliktusokat, de ha meg\u00e9rtj\u00fck \u00e9s elfogadjuk, hogy m\u00e1sk\u00e9pp m\u0171k\u00f6dik az inform\u00e1ci\u00f3 feldolgoz\u00e1sa egy digital native eset\u00e9ben, sokkal \u00e1rnyaltabb k\u00e9pet kapunk. 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