{"id":3503,"date":"2020-10-02T10:18:48","date_gmt":"2020-10-02T08:18:48","guid":{"rendered":"https:\/\/pragent.hu\/?p=3503"},"modified":"2021-05-25T12:22:37","modified_gmt":"2021-05-25T10:22:37","slug":"covid-19-recessziojanak-igenis-van-tulelesi-zaloga","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/covid-19-recessziojanak-igenis-van-tulelesi-zaloga\/","title":{"rendered":"COVID-19 recesszi\u00f3j\u00e1nak igenis van t\u00fal\u00e9l\u00e9si z\u00e1loga"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3503\" class=\"elementor elementor-3503\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e627d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e627d13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ae8ae3\" data-id=\"3ae8ae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce64b8 elementor-widget elementor-widget-text-editor\" data-id=\"1ce64b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A vil\u00e1gon a kis \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok (KKV-k) meghat\u00e1roz\u00f3 t\u00f6bbs\u00e9ge a COVID-19 pand\u00e9mia recesszi\u00f3 kapcs\u00e1n er\u0151sen \u00e9rintett\u00e9 v\u00e1lt, hiszen eddig nem l\u00e1tott kih\u00edv\u00e1sokkal, v\u00e1ltoz\u00e1sokkal \u00e9s k\u00f6r\u00fclm\u00e9nyekkel n\u00e9znek szembe. Legt\u00f6bbj\u00fck t\u00f6bb t\u00edz\u00e9ves munka ut\u00e1n k\u00e9nytelen r\u00e1d\u00f6bbeni, hogy \u00fcgyfeleit vagy elvesz\u00edti, vagy m\u00e1shogy kell el\u00e9rnie, kezelni, megtartania \u0151ket az \u00faj \u00e9rintkez\u00e9s mentes \u00fczleti vil\u00e1gban. Ebben a helyzetben a c\u00e9gvezet\u0151k t\u00falnyom\u00f3 t\u00f6bbs\u00e9ge tan\u00e1cstalan, azaz nem tudja, hogyan induljon el, hiszen piaci jelenl\u00e9t\u00e9t, fogyaszt\u00f3i elk\u00f6telezetts\u00e9g\u00e9t \u00e9s bizalm\u00e1t form\u00e1lis kapcsolatok alapj\u00e1n \u00e9p\u00edtette, hagyom\u00e1nyos eszk\u00f6z\u00f6kkel szolg\u00e1lta ki \u00e9s t\u00e1mogatta.<\/strong><\/p><p>De miel\u0151tt kifejten\u00e9m, hogyan \u00e9rdemes prioriz\u00e1ltan elindulni, \u00e9rts\u00fck meg a v\u00e1s\u00e1rl\u00f3k helyzet\u00e9t, motiv\u00e1ci\u00f3it ebben a gazdas\u00e1gi helyzetben. A recesszi\u00f3 idej\u00e9n a fogyaszt\u00f3k term\u00e9szetes viselked\u00e9se, hogy cs\u00f6kkentik kiad\u00e1saikat, megfontoltan k\u00f6ltenek \u00e9s k\u00f6r\u00fcltekint\u0151en v\u00e1lasztanak a lehet\u0151 legkisebb kock\u00e1zat mellett. Amint a v\u00e1s\u00e1rl\u00f3i viselked\u00e9s megv\u00e1ltozik, azaz az elad\u00e1sok cs\u00f6kkenni kezdenek, a v\u00e1llalkoz\u00e1sok is automatikus v\u00e1lasz reakci\u00f3k\u00e9nt elkezdik cs\u00f6kkenti a k\u00f6lts\u00e9geket, az \u00e1rakat, \u00e9s elhalasztj\u00e1k mindennem\u0171 beruh\u00e1z\u00e1saikat, vagy drasztikusabb v\u00e1ltoztat\u00e1sokat &#8211; ak\u00e1r &#8211; elbocs\u00e1t\u00e1sokat is eszk\u00f6z\u00f6lnek. Minden \u00fczleti kutat\u00e1s, recesszi\u00f3 elemz\u00e9s azt er\u0151s\u00edti meg, hogy az ilyen t\u00edpus\u00fa k\u00f6lts\u00e9gcs\u00f6kkent\u00e9s, \u00e1talak\u00edt\u00e1s t\u00e9ved\u00e9s \u00e9s sokszor a c\u00e9gek veszt\u00e9t okozza. A recesszi\u00f3 idej\u00e9n minden eddigin\u00e9l fontosabb a h\u0171s\u00e9ges \u00fcgyfelek megtal\u00e1l\u00e1sa, megtart\u00e1sa, mert ezek a v\u00e1s\u00e1rl\u00f3k biztos\u00edtj\u00e1k a p\u00e9nz\u00e1raml\u00e1st \u00e9s az organikus n\u00f6veked\u00e9s tart\u00f3s forr\u00e1s\u00e1t. Ha ezek az \u00fcgyfelek megvannak, akkor tudunk az \u00e9rt\u00e9kes\u00edt\u00e9sre f\u00f3kusz\u00e1lni \u00e9s konverzi\u00f3t jav\u00edtani, fejleszteni.<\/p><p>Ehhez pedig egyik legfontosabb strat\u00e9giai eszk\u00f6z, ami az online m\u00e1rka\u00e9p\u00edt\u00e9s, jelenl\u00e9t \u00e9s oszt\u00e1lyoz\u00e1s meghat\u00e1roz\u00f3ja a digit\u00e1lis PR m\u00f3dszertan \u00e9s szolg\u00e1ltat\u00e1s rendszer. A digit\u00e1lis PR, az, ami k\u00e9pes egyszerre a m\u00e1rka online l\u00e1that\u00f3s\u00e1g\u00e1t \u00e9s \u00e9rt\u00e9k n\u00f6vel\u00e9s\u00e9t biztos\u00edtani amellett, hogy az \u00fcgyf\u00e9l kommunik\u00e1ci\u00f3t is \u00e1talak\u00edtja, m\u00e9gpedig statikus inform\u00e1ci\u00f3k felhaszn\u00e1l\u00e1s\u00e1val besz\u00e9lget\u00e9sekk\u00e9 form\u00e1lja a mindennapokat, \u00e9s a c\u00e9gek nap mint nap b\u00e1rmikor k\u00f6zvetlen\u00fcl besz\u00e9lhetnek, \u00e9rtekezhetnek c\u00e9lcsoportjukkal, h\u0171s\u00e9ges c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fckkel. A legnagyobb hat\u00e1s el\u00e9r\u00e9se \u00e9rdek\u00e9ben a digit\u00e1lis PR &#8211; olyan internetes \u00e9s mobilos eszk\u00f6zrendszerre t\u00e1maszkodik, mint az adat alap\u00fa profilalkot\u00e1s, a keres\u0151motor-optimaliz\u00e1l\u00e1s, az okos tartalommarketing, digit\u00e1lis viselked\u00e9skutat\u00e1s \u00e9s h\u00e1l\u00f3zat fejleszt\u00e9s, virtu\u00e1lis sajt\u00f3t\u00e1j\u00e9koztat\u00f3k, az influencer-ismeretterjeszt\u00e9s \u00e9s a k\u00f6z\u00f6ss\u00e9gi vagy szoci\u00e1lis m\u00e9dia. Ezt mind, az\u00e9rt alkalmazza, mivel kritikus annak nyomon k\u00f6vet\u00e9se, hogy az \u00fcgyfelek hogyan \u00e9rt\u00e9kelik \u00fajra a priorit\u00e1sokat, hogyan haszn\u00e1lj\u00e1k fel j\u00f6vedelm\u00fcket, v\u00e1ltanak m\u00e1rk\u00e1t \u00e9s hogyan defini\u00e1lj\u00e1k \u00fajra az \u00e9rt\u00e9keket. Ezt digit\u00e1lis PR szak\u00e9rt\u0151k az\u00e9rt teszik, mivel a gyors \u00e9s rugalmas reag\u00e1l\u00e1s alapja a pontos \u00e9s megfelel\u0151 \u00e9rzelmi identit\u00e1s ismeret, ugyanis minden m\u00e1rka ehhez igazodva v\u00e1lik egyediv\u00e9, k\u00fcl\u00f6nlegess\u00e9 \u00e9s megb\u00edzhat\u00f3v\u00e1 a piacon.<\/p><p>A recesszi\u00f3k saj\u00e1toss\u00e1ga m\u00e9g, hogy minden c\u00e9gnek fel kell k\u00e9sz\u00fclnie a fogyaszt\u00f3k \u00e9rt\u00e9keinek \u00e9s hozz\u00e1\u00e1ll\u00e1s\u00e1nak hossz\u00fa t\u00e1v\u00fa v\u00e1ltoz\u00e1s\u00e1ra, ezt csak olyan szakemberek k\u00e9pesek megalkotni, akik kiterjedt befoly\u00e1sol\u00f3 marketing tud\u00e1ssal, m\u00e9diatapasztalattal \u00e9s j\u00f3 mesemond\u00f3 k\u00e9pess\u00e9ggel rendelkeznek \u00e9s ezt a felfog\u00e1st arra haszn\u00e1lj\u00e1k, hogy sz\u00e9lesk\u00f6rben, sok csatorn\u00e1n egyszerre biztos\u00edtson t\u00f6rt\u00e9netk\u00f6zpont\u00fa tartalomalkot\u00e1st, a blog- \u00e9s k\u00f6z\u00f6ss\u00e9gi bejegyz\u00e9sekt\u0151l kezdve az e-k\u00f6nyveken \u00e1t, a c\u00e9loldalakig, a webes szemin\u00e1riumokig, vagy virtu\u00e1lis, online sajt\u00f3k\u00f6zlem\u00e9nyekig (videok\u00f6zvet\u00edt\u00e9sek). Ugyanis a m\u00e9diumok seg\u00edts\u00e9g\u00e9vel megtudhatjuk, hogy mire rezon\u00e1l a c\u00e9lk\u00f6z\u00f6ns\u00e9g, \u00edgy az eg\u00e9sz m\u00e1rka abb\u00f3l profit\u00e1l, ami m\u0171k\u00f6dik (\u00e9s kevesebbet, abb\u00f3l, ami nem). Ez az\u00e9rt is fontos mivel az \u00fcgyfelek az eddigin\u00e9l alaposabban \u00e9s r\u00e9szletesebben megvizsg\u00e1lj\u00e1k, elemzik, \u00e9rt\u00e9kelik a v\u00e1llalkoz\u00e1sokat, mint eddig valaha (f\u0151leg t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s tekintet\u00e9ben).<\/p><p>Szerz\u0151: Sur\u00e1nyi Andrea<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A vil\u00e1gon a kis \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok (KKV-k) meghat\u00e1roz\u00f3 t\u00f6bbs\u00e9ge a COVID-19 pand\u00e9mia recesszi\u00f3 kapcs\u00e1n er\u0151sen \u00e9rintett\u00e9 v\u00e1lt, hiszen eddig nem l\u00e1tott kih\u00edv\u00e1sokkal, v\u00e1ltoz\u00e1sokkal \u00e9s k\u00f6r\u00fclm\u00e9nyekkel n\u00e9znek szembe. Legt\u00f6bbj\u00fck t\u00f6bb t\u00edz\u00e9ves munka ut\u00e1n k\u00e9nytelen r\u00e1d\u00f6bbeni, hogy \u00fcgyfeleit vagy elvesz\u00edti, vagy m\u00e1shogy kell el\u00e9rnie, kezelni, megtartania \u0151ket az \u00faj \u00e9rintkez\u00e9s mentes \u00fczleti vil\u00e1gban. Ebben a helyzetben a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[75],"tags":[],"class_list":["post-3503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikacios-eszkozok","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19 recesszi\u00f3j\u00e1nak igenis van t\u00fal\u00e9l\u00e9si z\u00e1loga - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/covid-19-recessziojanak-igenis-van-tulelesi-zaloga\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19 recesszi\u00f3j\u00e1nak igenis van t\u00fal\u00e9l\u00e9si z\u00e1loga - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A vil\u00e1gon a kis \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok (KKV-k) meghat\u00e1roz\u00f3 t\u00f6bbs\u00e9ge a COVID-19 pand\u00e9mia recesszi\u00f3 kapcs\u00e1n er\u0151sen \u00e9rintett\u00e9 v\u00e1lt, hiszen eddig nem l\u00e1tott kih\u00edv\u00e1sokkal, v\u00e1ltoz\u00e1sokkal \u00e9s k\u00f6r\u00fclm\u00e9nyekkel n\u00e9znek szembe. 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