{"id":3493,"date":"2020-09-24T13:07:09","date_gmt":"2020-09-24T11:07:09","guid":{"rendered":"https:\/\/pragent.hu\/?p=3493"},"modified":"2021-05-25T12:22:37","modified_gmt":"2021-05-25T10:22:37","slug":"8-tipp-az-algoritmuskompatibilis-instagram-fiokert","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/8-tipp-az-algoritmuskompatibilis-instagram-fiokert\/","title":{"rendered":"8 tipp, az \u201ealgoritmuskompatibilis\u201d Instagram fi\u00f3k\u00e9rt"},"content":{"rendered":"
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Az el\u0151z\u0151 blogban arr\u00f3l olvashattatok hogyan m\u0171k\u00f6dik az Instagram algoritmusa. Most mutatunk nektek n\u00e9h\u00e1ny tippet, hogy a gyakorlatban is tudj\u00e1tok alkalmazni az el\u0151z\u0151ekben le\u00edrtakat.<\/h3>

1. Posztolj k\u00f6vetkezetesen!<\/h4>

Annak \u00e9rdek\u00e9ben, hogy a hasznodra v\u00e1ljon az algoritmus, kapcsolatokat kell ki\u00e9p\u00edtened a k\u00f6vet\u0151iddel. \u00c9rdemes l\u00e9trehozni egy \u201etartalom napt\u00e1rat\u201d, amiben nyomon tudod k\u00f6vetni milyen posztokat \u00e9s mikor szeretn\u00e9l k\u00f6zz\u00e9tenni. \u00cdgy el\u0151re megtervezheted a tartalmadat \u00e9s nem fog a mennyis\u00e9g a min\u0151s\u00e9g rov\u00e1s\u00e1ra menni.<\/p>

Felmer\u00fclhet a k\u00e9rd\u00e9s: Mit jelent k\u00f6vetkezetesnek lenni Instagramon?<\/p>

Ez a m\u00e1rk\u00e1dt\u00f3l f\u00fcgg. Hogyha most ind\u00edtod el az oldaladat els\u0151 l\u00e9p\u00e9sk\u00e9nt meg kell hat\u00e1roznod, hogy hossz\u00fat\u00e1von milyen posztmennyis\u00e9get tud fenntartani a csapatod. \u00cdgy folyamatosan ugyanannyi tartalmat tudsz majd k\u00f6zz\u00e9tenni a k\u00f6vet\u0151id sz\u00e1m\u00e1ra.<\/p>

Ugyanis, ha napi 3 posztot, 5 instastoryt \u00e9s 1 IGTV r\u00e9szt teszel k\u00f6zz\u00e9, ehhez szoktatod a k\u00f6vet\u0151id. \u00cdgy a tov\u00e1bbiakban is fenn kell tartanod ezt a mennyis\u00e9g\u0171 posztol\u00e1st. Tedd fel a k\u00e9rd\u00e9st magadnak: ez vajon megval\u00f3s\u00edthat\u00f3 hossz\u00fat\u00e1von is?<\/p>

Hiszen a posztol\u00e1si gyakoris\u00e1g a m\u00e1rka el\u00e9rhet\u0151 er\u0151forr\u00e1sait\u00f3l f\u00fcgg, de a legfontosabb az, hogy olyan tartalmat posztolj, amit te is sz\u00edvesen l\u00e1tn\u00e1l az oldaladon. Soha ne legyen fontosabb a mennyis\u00e9g a min\u0151s\u00e9gn\u00e9l.<\/p>

2. Vizsg\u00e1ld meg az elemz\u00e9seket alaposan!<\/h4>

Az Instagram analitik\u00e1j\u00e1nak seg\u00edts\u00e9g\u00e9vel megtudhatjuk, hogy a k\u00f6vet\u0151ink hogyan \u00e9reznek az oldalunkkal kapcsolatban \u00e9s arra is f\u00e9ny der\u00fclhet, hogy az algoritmus hogyan tekint a m\u00e1rk\u00e1dra.<\/p>

Figyeld meg: melyik posztokat szeretik a legjobban a k\u00f6vet\u0151id? A fot\u00f3kat, vide\u00f3kat vagy gal\u00e9ri\u00e1kat? Mennyi aktivit\u00e1s sz\u00e1rmazik a hashtagekb\u0151l? A hasonl\u00f3 tartalmakat vagy a v\u00e1ltozatoss\u00e1got l\u00e1tj\u00e1k sz\u00edvesebben?<\/p>

Az elemz\u00e9sek seg\u00edts\u00e9g\u00e9vel megtudhatod, mit csin\u00e1lt\u00e1l j\u00f3l, neked m\u00e1r csak tudnod kell hasznos\u00edtani ezt a sikert.<\/p>

Az \u00fczleti fi\u00f3kkal megn\u00e9zheted az Instagram native analitik\u00e1j\u00e1t, \u00edgy megtudhatod mikor vannak online a k\u00f6vet\u0151id \u00e9s inform\u00e1ci\u00f3t szerezhetsz az \u00e1ltal\u00e1nos demogr\u00e1fiai \u00e9s f\u00f6ldrajzi elhelyezked\u00e9s\u00fckr\u0151l is.<\/p>

3. Oszd meg t\u00f6bbsz\u00f6r a legjobban teljes\u00edt\u0151 tartalmad!<\/h4>

A napt\u00e1rk\u00e9sz\u00edt\u00e9s \u00e9s az elemz\u00e9sek tanulm\u00e1nyoz\u00e1sa ut\u00e1n sem mindig egyszer\u0171 sz\u00ednvonalas tartalmat gy\u00e1rtani.<\/p>

A legjobban bev\u00e1lt posztok friss\u00edt\u00e9s\u00e9nek \u00e9s t\u00f6bbsz\u00f6r\u00f6s megoszt\u00e1s\u00e1nak el\u0151nye lehet, hogy id\u0151t sp\u00f3rolunk vele, r\u00e1ad\u00e1sul abban m\u00e1r biztosak lehet\u00fcnk, hogy az algoritmusnak tetszik a tartalom.<\/p>

P\u00e1r \u00f6tlet, hogyan teheted k\u00f6zz\u00e9 ig\u00e9nyesen, t\u00f6bbsz\u00f6r ugyanazt a tartalmat a vizu\u00e1lis eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel:<\/p>

\u00b7 alak\u00edtsd a vide\u00f3t gif-\u00e9;<\/p>

\u00b7 alak\u00edtsd a fot\u00f3sorozatot vide\u00f3v\u00e1;<\/p>

\u00b7 haszn\u00e1lj t\u00f6bb k\u00e9pet ugyanabb\u00f3l a fot\u00f3sorozatb\u00f3l, \u00edgy egy \u00e1lland\u00f3 hangulatot teremthetsz az oldaladon (behind the scenes k\u00e9pek \u00e9s vide\u00f3k);<\/p>

\u00b7 a #throwbackthursday erej\u00e9t nem szabad al\u00e1becs\u00fclni, haszn\u00e1ld b\u00e1tran;<\/p>

\u00b7 alak\u00edtsd \u00e1t a megl\u00e9v\u0151 posztodat storyv\u00e1.<\/p>

A legfontosabb, hogy legy\u00e9l kreat\u00edv!<\/p>

4. UGC – avagy User Generated Content<\/h4>

Felhaszn\u00e1l\u00f3k \u00e1ltal l\u00e9trehozott tartalom. Mit is jelent ez pontosan?<\/p>

Amikor a felhaszn\u00e1l\u00f3k rendszeress\u00e9ggel, de fizet\u00e9s n\u00e9lk\u00fcl, puszt\u00e1n lelkesed\u00e9sb\u0151l posztolnak a m\u00e1rk\u00e1dr\u00f3l.<\/p>

Ezeket a tartalmakat az algoritmus el\u0151nyben r\u00e9szes\u00edti, nem v\u00e9letlen, hogy ha min\u00e9l t\u00f6bbsz\u00f6r l\u00e9psz interakci\u00f3ba a k\u00f6vet\u0151iddel (megjel\u00f6l\u00e9ssel, \u00fczenettel) ann\u00e1l szorosabb kapcsolatot \u00e9rz\u00e9kel az algoritmus, \u00edgy el\u0151nyben r\u00e9szes\u00edti a tartalmadat.<\/p>

Ha siker\u00fcl kialak\u00edtanod egy h\u0171s\u00e9gre alapul\u00f3 kapcsolatot a k\u00f6vet\u0151iddel, akkor \u0151k saj\u00e1t ind\u00edttat\u00e1sb\u00f3l is lelkesen fognak posztolni a term\u00e9kedr\u0151l, teh\u00e1t ha van egy remek B2C term\u00e9ked az mag\u00e1t\u00f3l teszi a dolg\u00e1t.<\/p>

M\u00e1sik esetben neked kell inspir\u00e1lnod a k\u00f6z\u00f6ns\u00e9ged. A nagyk\u00f6vetek toborz\u00e1s\u00e1n\u00e1l lehet\u00fcnk k\u00f6zvetlenek \u00e9s ny\u00edltak, megtehetj\u00fck ezt egy Instagram poszt keretein bel\u00fcl is pl.: \u201eL\u00e9gy a m\u00e1rk\u00e1nk arca, megjutalmazunk.\u201d<\/p>

Rengeteg m\u00f3dja van a lelkes k\u00f6vet\u0151k jutalmaz\u00e1s\u00e1nak: legt\u00f6bb esetben csak a tartalmuk tov\u00e1bboszt\u00e1sa (regramming) m\u00e9g lelkesebb\u00e9 teheti \u0151ket. Arr\u00f3l nem is besz\u00e9lve, hogy ezzel m\u00e9g a tartalmad is b\u0151v\u00fcl.<\/p>

J\u00f3l bev\u00e1lt m\u00f3dszer lehet m\u00e9g ha az oldal n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t nyerem\u00e9nnyel d\u00edjazz\u00e1k egy meghirdetett verseny keretein bel\u00fcl.<\/p>

Pro-tipp: Ne posztolj mindent \u00fajra, amit k\u00fcldenek a k\u00f6vet\u0151k csak azt, amit ig\u00e9nyesen be lehet \u00e9p\u00edteni a m\u00e1rka vizu\u00e1lis tartalm\u00e1ba.<\/p>

5. Egy\u00fcttm\u0171k\u00f6d\u00e9s<\/h4>

Az Instagrammon az influencer marketing a legelterjedtebb, ez\u00e9rt ezt a t\u00e9m\u00e1t nem is fejten\u00e9nk ki r\u00e9szletesen. Di\u00f3h\u00e9jban: kulcsfontoss\u00e1g\u00fa tal\u00e1lni egy olyan influencert akinek a k\u00f6z\u00f6ns\u00e9ge relev\u00e1ns lehet a term\u00e9k kapcs\u00e1n, \u00edgy kiterjesztve a v\u00e1s\u00e1rl\u00f3k\u00f6rt. Ennek eredm\u00e9nyek\u00e9nt \u2013 ha az egy\u00fcttm\u0171k\u00f6d\u00e9s ugyanolyan \u00e9rdekes a k\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra, mint sz\u00e1modra \u2013 az algoritmus is el\u0151nyben r\u00e9szes\u00edti.<\/p>

6. R\u00e9gim\u00f3di min\u0151s\u00e9gi kapcsolatok ki\u00e9p\u00edt\u00e9se<\/h4>

Ahogy m\u00e1r kor\u00e1bban eml\u00edtett\u00fck az algoritmus a val\u00f3di kapcsolatokra is szeret \u00e9p\u00edteni. Ez\u00e9rt a m\u00e1rk\u00e1knak \u00e9rdemes ezeket ki\u00e9p\u00edteni, \u00e9s hogy mit \u00e9rt\u00fcnk r\u00e9gim\u00f3di alatt? \u00cdme n\u00e9h\u00e1ny bev\u00e1lt praktika a gyakorlatban:<\/p>

  • Tegy\u00e9l fel k\u00e9rd\u00e9seket, de csak akkor, ha val\u00f3ban \u00e9rdekelnek a v\u00e1laszok. A f\u0151 szempont a k\u00e9ple\u00edr\u00e1sn\u00e1l ne a likevad\u00e1szat legyen. \u00c9rdekl\u0151dj \u0151szint\u00e9n, besz\u00e9lgess a k\u00f6vet\u0151iddel, ahogy id\u0151d engedi.<\/li>
  • A priv\u00e1t \u00fczenetek haszn\u00e1lat\u00e1t m\u00e1r t\u00f6bbsz\u00f6r eml\u00edtett\u00fck, hiszen az algoritmus ezt is figyelembe veszi. \u00c9p\u00edts ki val\u00f3di kapcsolatokat.<\/li>
  • V\u00e1laszolj a kommentekre gyorsan! B\u00e1r nincs r\u00e1 bizony\u00edt\u00e9k, hogy az algoritmus figyelembe venn\u00e9 a v\u00e1laszaid gyorsas\u00e1g\u00e1t, de abban biztos lehetsz, hogy ezzel elnyered a k\u00f6vet\u0151id tetsz\u00e9s\u00e9t.<\/li>
  • Likeold m\u00e1s oldalak bejegyz\u00e9seit \u00e9s komment\u00e1lj is. Ne csak a saj\u00e1t tartalmadat k\u00f6zvet\u00edtsd, ha t\u00f6bb k\u00f6vet\u0151t szeretn\u00e9l szerezni.<\/li><\/ul>

    Pro tipp:<\/strong> Ne vegy\u00e9l likeokat \u00e9s k\u00f6vet\u0151ket. Az algoritmus l\u00e1t t\u00e9ged, \u00e9s ami m\u00e9g fontosabb a val\u00f3di k\u00f6vet\u0151id is.<\/p>

    7. Haszn\u00e1ld a hashtageket megfelel\u0151en!<\/h4>

    Az Instagram haszn\u00e1lat\u00e1n\u00e1l kulcsfontoss\u00e1g\u00faak lehetnek a hashtagek, ugyanis ezek haszn\u00e1lat\u00e1val m\u00e9g t\u00f6bb emberhez eljuttathatod a tartalmad \u00e9s ami m\u00e9g fontosabb, hogy olyan emberekhez, akik relev\u00e1nsak a m\u00e1rk\u00e1d sz\u00e1m\u00e1ra. Ez seg\u00edthet egy stabil k\u00f6vet\u0151i t\u00e1bor kialak\u00edt\u00e1s\u00e1ban, akik k\u00f6r\u00e9ben az algoritmus \u00e1ltal a bejegyz\u00e9s nagyobb figyelmet kap.<\/p>

    Ez azt is jelenti, hogy a hashtagek nem megfelel\u0151 haszn\u00e1lat\u00e1val a legk\u00f6nnyebb az algoritmus rossz oldal\u00e1ra ker\u00fclni. A kulcs itt az \u0151szintes\u00e9g, olyan hashtageket haszn\u00e1lj, amik relev\u00e1nsak a m\u00e1rk\u00e1d az ipar \u00e9s a hallgat\u00f3s\u00e1god szempontj\u00e1b\u00f3l is.<\/p>

    8. Posztolj id\u0151ben!<\/h4>

    A legegyszer\u0171bb tippet megtartottuk utols\u00f3nak. Az Instagram algoritmusa a legut\u00f3bb k\u00f6zz\u00e9tett bejegyz\u00e9seknek kedvez, ez\u00e9rt a l\u00e9nyeg, hogy akkor posztolj amikor a k\u00f6vet\u0151id jelen vannak.<\/p>

    A legjobb megold\u00e1s megismerni a saj\u00e1t k\u00f6vet\u0151id szok\u00e1sait \u00e9s ennek megfelel\u0151en be\u00fctemezni a tartalmad, \u00edgy a posztjaid mindig akkor ker\u00fclnek majd ki amikor a hallgat\u00f3s\u00e1god figyel.<\/p>

    Ezzel az Instagram algoritmus tanulm\u00e1nyoz\u00e1s\u00e1nak v\u00e9g\u00e9re \u00e9rt\u00fcnk. Rem\u00e9lj\u00fck tetszett nektek ez a sorozat \u00e9s a seg\u00edts\u00e9g\u00e9vel kicsit \u00e9rthet\u0151bb\u00e9 v\u00e1lt az oldal m\u0171k\u00f6d\u00e9se. B\u00e1r az algoritmus minden titk\u00e1ra nem der\u00fclhet f\u00e9ny, az felsoroltak alkalmaz\u00e1s\u00e1val tudatosabban kezelhetj\u00fck a fi\u00f3kunkat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Az el\u0151z\u0151 blogban arr\u00f3l olvashattatok hogyan m\u0171k\u00f6dik az Instagram algoritmusa. Most mutatunk nektek n\u00e9h\u00e1ny tippet, hogy a gyakorlatban is tudj\u00e1tok alkalmazni az el\u0151z\u0151ekben le\u00edrtakat. 1. Posztolj k\u00f6vetkezetesen! Annak \u00e9rdek\u00e9ben, hogy a hasznodra v\u00e1ljon az algoritmus, kapcsolatokat kell ki\u00e9p\u00edtened a k\u00f6vet\u0151iddel. \u00c9rdemes l\u00e9trehozni egy \u201etartalom napt\u00e1rat\u201d, amiben nyomon tudod k\u00f6vetni milyen posztokat \u00e9s mikor szeretn\u00e9l k\u00f6zz\u00e9tenni. 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