{"id":2412,"date":"2020-03-24T11:59:35","date_gmt":"2020-03-24T10:59:35","guid":{"rendered":"https:\/\/pragent.hu\/?p=2412"},"modified":"2021-05-11T13:23:29","modified_gmt":"2021-05-11T11:23:29","slug":"love-brand-a-koronavirus-idejen","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/love-brand-a-koronavirus-idejen\/","title":{"rendered":"\u201eLove Brand\u201c a koronav\u00edrus idej\u00e9n"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2412\" class=\"elementor elementor-2412\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09363d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09363d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-599f260\" data-id=\"599f260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da6d451 elementor-widget elementor-widget-text-editor\" data-id=\"da6d451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B\u00e1r m\u00e9g csak a folyamat elej\u00e9n vagyunk, a pszichol\u00f3giai hadvisel\u00e9s elindult. Mint felel\u0151s \u00fcgyn\u00f6ks\u00e9gi vezet\u0151, az els\u0151 \u00e9s legfontosabb k\u00e9rd\u00e9s, hogyan biztos\u00edtsam az \u00fczletmenetet, melyek a legfontosabb k\u00e9rd\u00e9sek \u00e9s miel\u0151bb megtudjam, hogyan gondolkodnak az \u00fcgyfeleim.<\/p><h3><strong>A ma kommunik\u00e1ci\u00f3s befektet\u00e9se a holnap digit\u00e1lis jelenl\u00e9te<\/strong><\/h3><p>Sosem volt ennyire naprak\u00e9sz a mott\u00f3nk, mint ma. Egy olyan vil\u00e1gban, ahol a potenci\u00e1lis fogyaszt\u00f3k 80%-a a neten t\u00e1j\u00e9koz\u00f3dik \u2013 a jelenlegi kr\u00edzis helyzetben \u2013 szinte teljes biztons\u00e1ggal \u00e1ll\u00edthat\u00f3.<\/p><p>A legt\u00f6bb c\u00e9g akkor v\u00e1lasztja a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3 valamely platformj\u00e1t, ha \u0151 akar valamit \u2013 de vajon mit akarnak a k\u00f6z\u00f6ss\u00e9g tagjai? Van-e kommunik\u00e1ci\u00f3 \u00e9s interakci\u00f3 a digit\u00e1lis t\u00e9r haszn\u00e1l\u00f3i \u00e9s a m\u00e1rk\u00e1k k\u00f6z\u00f6tt? V\u00e1ltoztat-e ezen a jelenlegi helyzet?<\/p><p>Igen, mert a k\u00f6z\u00f6ss\u00e9g ereje, a k\u00f6z\u00f6ss\u00e9ghez val\u00f3 tartoz\u00e1s \u00e9rt\u00e9k. \u00c9rt\u00e9k a m\u00e1rk\u00e1k sz\u00e1mra \u2013 ha id\u0151ben felismerik \u00e9s id\u0151 el\u0151tt nem hagyj\u00e1k el azokat, akik a l\u00e1jkot \u00e9s a kommentet az elm\u00falt h\u00f3napokban odatett\u00e9k.\u00a0 T\u00e9ny, hogy ne l\u00e9gy naiv. Ez is csak egy technol\u00f3gia bl\u00f6ff. Ha parlagon hagyod, elveszted \u2013 null\u00e1r\u00f3l pedig tudjuk, dr\u00e1ga \u00e9p\u00edtkezni.<\/p><h3><strong>Besz\u00e9lgess\u00fcnk \u2013 az \u00fczlet 80%-a kommunik\u00e1ci\u00f3<\/strong><\/h3><p>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia lehet\u0151v\u00e9 teszi, hogy b\u00e1rki eljusson egy v\u00e1llalathoz, egy m\u00e1rk\u00e1hoz, kifejezze azzal kapcsolatos \u00e9rz\u00e9seit, elmondja v\u00e9lem\u00e9ny\u00e9t. Szemben a hagyom\u00e1nyos v\u00e1llalati kommunik\u00e1ci\u00f3val, ak\u00e1r egy sajt\u00f3k\u00f6zlem\u00e9ny kik\u00fcld\u00e9s\u00e9vel vagy egy dr\u00e1ga pap\u00edrra nyomtatott exclusive kiadv\u00e1nnyal \u2013 a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia k\u00f6tetlen, transzparens \u00e9s egyenrang\u00fa p\u00e1rbesz\u00e9det tesz lehet\u0151v\u00e9.<\/p><p>Ez azonban ellentmond a hagyom\u00e1nyos v\u00e1llalti kommunik\u00e1ci\u00f3s \u00e9rt\u00e9keknek \u2013 a v\u00e1llalati \u00fczenetnek nem c\u00e9lja a mag\u00e1nember el\u00e9r\u00e9se.<\/p><h3><strong>K\u00f6z\u00f6ss\u00e9gi kommunik\u00e1ci\u00f3<\/strong><\/h3><p>A j\u00f3l \u00e1tgondolt k\u00f6z\u00f6ss\u00e9gi strat\u00e9gia azonban feloldja a fesz\u00fclts\u00e9get a hagyom\u00e1nyos \u00e9s az \u00fajkori megold\u00e1sok k\u00f6z\u00f6tt. Ezzel egy\u00fctt az el\u0151\u00edt\u00e9leteket neh\u00e9z feloldani. V\u00e1llalati \u00fcgyfeleim sokszor teszik fel a k\u00e9rd\u00e9st \u2013 mi keresni val\u00f3m van itt? Kinek van sz\u00fcks\u00e9ge arra, hogy meghallgassa a v\u00e9lem\u00e9nyeket?<\/p><h3><strong>Oldjuk fel az el\u0151\u00edt\u00e9leteket \u2013 \u201eA kritika rossz<\/strong><strong>\u201d<\/strong><\/h3><p>Nagyon nagy lehet\u0151s\u00e9get ad, hogy visszajelz\u00e9seket kaphatsz. A piackutat\u00e1s ir\u00e1ny\u00edtott k\u00e9rd\u00e9sek mellett zajlik \u2013 itt minden szempont \u00e9rv\u00e9nyes\u00fcl. A felmer\u00fcl\u0151 panaszok \u00e9s probl\u00e9m\u00e1k felsz\u00ednre jut\u00e1sa, az arra adott ny\u00edlt v\u00e1lasz er\u0151s\u00edti az elk\u00f6telez\u0151d\u00e9st, a lojalit\u00e1st. Nem utols\u00f3 sorban konstrukt\u00edv vit\u00e1t biztos\u00edt, amely k\u00e9t ir\u00e1ny\u00fa. Term\u00e9szetesen mindig van olyan t\u00e9ma, amely a nyilv\u00e1noss\u00e1got nem t\u0171ri, de mivel ezek szab\u00e1lyozottak \u2013 mindig felment\u00e9st adhatnak.<\/p><h3><strong>Oldjuk fel az el\u0151\u00edt\u00e9leteket \u2013 \u201eJ\u00f6n a cunami\u201d<\/strong><\/h3><p>Amikor a k\u00f6z\u00f6ss\u00e9gi oldal felel\u0151s szakembere dolgozik a v\u00e1llalat sz\u00e1m\u00e1ra helyes v\u00e1lasz megad\u00e1s\u00e1ban \u2013 a k\u00f6z\u00f6ss\u00e9g m\u00e1r r\u00e9g \u00e1ll\u00e1st foglal: ha szem el\u0151tt tarjuk a k\u00f6z\u00f6ss\u00e9gi szab\u00e1lyokat, el kell fogadjuk a t\u00e9nyt, hogy egy adott t\u00e9mak\u00f6rben val\u00f3 \u00e1ll\u00e1sfoglal\u00e1sunk n\u00e9ha feleslegess\u00e9 v\u00e1lik \u2013 a r\u00f3lunk alkotott k\u00e9p, a felhaszn\u00e1l\u00f3i lojalit\u00e1s gyorsabb \u00e9s hitelesebb v\u00e1laszt ad, mint amire mi magunk k\u00e9pesek vagyunk.<\/p><h3><strong>Oldjuk fel az el\u0151\u00edt\u00e9leteket \u2013 \u201eSok p\u00e9nz, sok id\u0151\u201d<\/strong><\/h3><p>Igen \u00e9s nem. A megfelel\u0151 szakemberrel ez a befektet\u00e9s racion\u00e1lis keretek k\u00f6z\u00f6tt tarthat\u00f3. Kisz\u00e1m\u00edthat\u00f3, kontroll\u00e1lhat\u00f3 \u00e9s m\u00e9rhet\u0151. El\u0151felt\u00e9tele, hogy adjunk id\u0151t a v\u00e1llalti ir\u00e1nyelvek kialak\u00edt\u00e1s\u00e1nak, a c\u00e9lok meghat\u00e1roz\u00e1s\u00e1nak \u00e9s nem utols\u00f3 sorban a retorikai tapasztaltoknak adjunk bizalmat. Ez az egyetlen m\u00f3dja annak, hogy id\u0151ben legy\u00fcnk, megv\u00e9dj\u00fck az \u00e9rt\u00e9keinket \u00e9s a sz\u00fcks\u00e9ges szakember kez\u00e9be adjuk a helyes megold\u00e1st.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e1r m\u00e9g csak a folyamat elej\u00e9n vagyunk, a pszichol\u00f3giai hadvisel\u00e9s elindult. Mint felel\u0151s \u00fcgyn\u00f6ks\u00e9gi vezet\u0151, az els\u0151 \u00e9s legfontosabb k\u00e9rd\u00e9s, hogyan biztos\u00edtsam az \u00fczletmenetet, melyek a legfontosabb k\u00e9rd\u00e9sek \u00e9s miel\u0151bb megtudjam, hogyan gondolkodnak az \u00fcgyfeleim. A ma kommunik\u00e1ci\u00f3s befektet\u00e9se a holnap digit\u00e1lis jelenl\u00e9te Sosem volt ennyire naprak\u00e9sz a mott\u00f3nk, mint ma. Egy olyan vil\u00e1gban, ahol [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-transzformacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eLove Brand\u201c a koronav\u00edrus idej\u00e9n - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/love-brand-a-koronavirus-idejen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eLove Brand\u201c a koronav\u00edrus idej\u00e9n - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"B\u00e1r m\u00e9g csak a folyamat elej\u00e9n vagyunk, a pszichol\u00f3giai hadvisel\u00e9s elindult. 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