{"id":1691,"date":"2019-10-30T08:00:42","date_gmt":"2019-10-30T07:00:42","guid":{"rendered":"https:\/\/pragent.hu\/?p=1691"},"modified":"2021-04-26T15:52:15","modified_gmt":"2021-04-26T13:52:15","slug":"kozossegi-media-b2b-es-influencerek","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/kozossegi-media-b2b-es-influencerek\/","title":{"rendered":"K\u00f6z\u00f6ss\u00e9gi m\u00e9dia B2B \u00e9s influencerek"},"content":{"rendered":"
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A B2B kommunik\u00e1ci\u00f3 egy eg\u00e9sz m\u00e1s kommunik\u00e1ci\u00f3s szint. Egyet\u00e9rtesz? M\u00e9g a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia kapcs\u00e1n is elfelejthetj\u00fck megk\u00fcl\u00f6nb\u00f6ztetni magunkat \u00e9s strat\u00e9gi\u00e1nkat a B2C-t kommunik\u00e1l\u00f3kt\u00f3l. Mer\u00fclj\u00fcnk el a k\u00fcl\u00f6nbs\u00e9gekben \u00e9s a t\u00e1rsadalmi m\u00e9dia B2B v\u00e1llalkoz\u00e1sk\u00e9nt val\u00f3 elsaj\u00e1t\u00edt\u00e1s\u00e1ban. \u00d3, \u00e9s ne felejts\u00fck el a influencereket!<\/span><\/p>

H2H a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban<\/strong><\/h2>

A H2H, vagy emberr\u0151l emberre azt jelenti, hogy tiszt\u00e1ban vagyunk az emberek szem\u00e9lyis\u00e9g\u00e9vel \u00e9s pszichol\u00f3gi\u00e1j\u00e1val. Soha nem szabad azt felt\u00e9telezni, hogy a partner csak szok\u00e1sos \u00fcgyf\u00e9lk\u00e9nt fog viselkedni. Van azonban n\u00e9h\u00e1ny szempont, amelyet szem el\u0151tt kell tartanunk. Amikor er\u0151s jelenl\u00e9t \u00e9s kapcsolat \u00e9p\u00fcl ki a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl, mint m\u00e1rkakommunik\u00e1ci\u00f3 partnereinknek, akkor:<\/span><\/p>

K\u00e9rj\u00fck ki v\u00e9lem\u00e9ny\u00fcket, vagy esetleg tan\u00e1csot.<\/b> Ez megmutatja, hogy \u00e9rt\u00e9kelj\u00fck \u0151ket, \u00f6tleteiket \u00e9s elk\u00f6telezettek vagyunk a v\u00e1ltoz\u00e1s ir\u00e1nt, ha valami nem olyan j\u00f3l megy, mint ahogy kellene.<\/span><\/p>

H\u00edreinket \u00e9s bejelent\u00e9seinket gyorsan publik\u00e1ljuk<\/b>. Lehet, hogy van keresked\u0151knek, disztrib\u00fatorainak egy csoportja, akik els\u0151 k\u00e9zb\u0151l \u00e9rdekl\u0151dn\u00e9nek a h\u00edrekr\u0151l \u00e9s inform\u00e1ci\u00f3kr\u00f3l. Szorong\u00e1st k\u00f6zvet\u00edthet\u00fcnk k\u00f6zvetlen\u00fcl a k\u00f6z\u00f6ss\u00e9gi platformon kereszt\u00fcl t\u00f6rt\u00e9n\u0151 kommunik\u00e1ci\u00f3 \u00fatj\u00e1n. Ha social listeninggel figyeled a k\u00f6z\u00f6ss\u00e9gi oldalakat, \u00e9szreveheted \u00e9s \u00fajra\u00e9rt\u00e9kelheted a potenci\u00e1lis stresszorokat, \u00edgy jobban meg\u00e9rtve a m\u00e1sik felet.<\/span><\/p>

B2B k\u00f6z\u00f6ss\u00e9gi platformok<\/strong><\/h2>

A B2B makretinggel foglalkoz\u00f3 v\u00e1llalatok t\u00f6bbs\u00e9ge a LinkedIn-t haszn\u00e1lja els\u0151dleges v\u00e1laszt\u00e1sak\u00e9nt a B2B kommunik\u00e1ci\u00f3hoz. Azt\u00e1n j\u00f6n a Facebook, a Youtube, a SlideShare \u00e9s csak az utols\u00f3k\u00e9nt az Instagram. Ebb\u0151l a rangsorb\u00f3l egy\u00e9rtelm\u0171en l\u00e1thatjuk, hogy milyen tartalmat haszn\u00e1lunk, \u00e9s az okok nagyon konkr\u00e9tak. A v\u00e1llalkoz\u00e1sokat – \u00e9s az \u00fczleti d\u00f6nt\u00e9shoz\u00f3kat – \u00e9rdeklik a t\u00e9nyek, a hasznos inform\u00e1ci\u00f3k \u00e9s a tartalom. Ezeket a blogbejegyz\u00e9sekb\u0151l, e-mail h\u00edrlevelekb\u0151l, e-k\u00f6nyvekb\u0151l, tanulm\u00e1nyokb\u00f3l, webin\u00e1riumokb\u00f3l vagy vide\u00f3kb\u00f3l kaphatj\u00e1k meg. A B2B szoci\u00e1lis m\u00e9dia tartalm\u00e1nak megfontol\u00e1sakor v\u00e1logathatsz, \u00e9s garant\u00e1lhatjuk, hogy ezek b\u00e1rmely k\u00f6z\u00f6ss\u00e9gi platformon \u00e1tj\u00f6nnek.<\/span><\/p>

B2B\u00a0 influencerek<\/strong><\/h2>

Most m\u00e1r tudod, hov\u00e1 \u00e9s mit posztolj. De mi van, ha fel szeretn\u00e9l ugrani az influencer trendvonatra? A <\/span>smartinsight.com<\/span><\/a> szerint a B2B v\u00e1llalkoz\u00e1soknak 49% -a m\u00e9g mindig csak k\u00eds\u00e9rletezik az influencer marketinggel, annak ellen\u00e9re, hogy bizony\u00edtott t\u00e9ny, hogy <\/span>tizenegyszer magasabb megt\u00e9r\u00fcl\u00e9st<\/span><\/a> eredm\u00e9nyez, mint a marketing egy\u00e9b form\u00e1i. Ez egy nagyszer\u0171 ok, ami\u00e9rt \u00e9rdemes belev\u00e1gni. R\u00f6gt\u00f6n elind\u00edthatod, csak a kamp\u00e1nyodat kell val\u00f3di influencerhez igaz\u00edtani.Tudod, kik ezek?<\/span><\/p>

Kiv\u00e1l\u00f3 v\u00e1laszt\u00e1s egy influencer, ha hiteles a partnerei sz\u00e1m\u00e1ra, val\u00f3di v\u00e9lem\u00e9nyt vagy szak\u00e9rtelmet ad az asztalhoz. A nagy befoly\u00e1sol\u00f3 t\u00e9nyez\u0151r\u0151l ismert, hogy kiv\u00e9teles t\u00f6rt\u00e9netmes\u00e9l\u0151, \u00e9s ez biztos nem jelent majd probl\u00e9m\u00e1t az veled egy\u00fcttm\u0171k\u00f6d\u0151 \u00e9s el\u00e9gedett partnereidnek.<\/span><\/p>

Vess egy pillant\u00e1st a Volvo sz\u00e1m\u00e1ra k\u00e9sz\u00edtett videokamp\u00e1nyunkra!<\/span><\/p>

https:\/\/www.youtube.com\/watch?v=1g1XKVOCTgQ<\/span><\/a><\/p>

Igen, az influencerek lehetnek partnereid, besz\u00e1ll\u00edt\u00f3id, ipar\u00e1gi szak\u00e9rt\u0151k, szak\u00e9rt\u0151i bloggerek, v\u00e1llalatok vezet\u0151i vagy elt\u00f6k\u00e9lt alkalmazottak.<\/span><\/p>

Hagyom\u00e1nyosabb m\u00f3dszereket keresel? Mi\u00e9rt ne?<\/b><\/h2>

Haszn\u00e1lhatn\u00e1l-e olyan hagyom\u00e1nyos\u00a0 influencereket, mint p\u00e9ld\u00e1ul a h\u00edress\u00e9gek? Persze, mi\u00e9rt ne? Kiv\u00e1l\u00f3 p\u00e9lda erre az American Express, ami nagy szerepet j\u00e1tszik mind a B2B, mind a B2C marketing ter\u00fclet\u00e9n. Egy\u00fcttm\u0171k\u00f6dtek befoly\u00e1sos bloggerekkel, hogy el\u00e9rj\u00e9k a kisv\u00e1llalkoz\u00e1sokat. Kamp\u00e1nyukat \u201eLove My Store-nak h\u00edvt\u00e1k, \u00e9s c\u00e9lja az volt, hogy tudatos\u00edts\u00e1k az \u00fcgyfelekben, hogy m\u00e9g a kis \u00fczletek \u00e9s a v\u00e1llalkoz\u00e1sok is elfogadnak hitelk\u00e1rty\u00e1kat.<\/span><\/p>

Vagy partnere lehetsz olyan ipar\u00e1ggal nem \u00f6sszef\u00fcgg\u0151 v\u00e1llalkoz\u00e1soknak is, mint ahogy azt a Microsoft tette, amikor a National Geographic influencer fot\u00f3saival l\u00e9trehozt\u00e1k a <\/span>#MakeWhatsNext<\/span><\/a> nev\u0171 kamp\u00e1nyt. A kamp\u00e1ny c\u00e9lja az volt, hogy \u00f6szt\u00f6n\u00f6zze a n\u0151ket a STEM-ben (tudom\u00e1ny, technol\u00f3gia, m\u00e9rn\u00f6ki munka, matematika) val\u00f3 r\u00e9szv\u00e9tel\u00e9re.<\/span><\/p>

Van \u00f6tleted, de nem tudod, hol kezdd? Kezdd azzal, hogy e-mailben meg\u00edrod \u00f6tletedet, \u00e9s \u00fctemezhetj\u00fck is a kezd\u0151 tal\u00e1lkoz\u00f3t! hello@pragent.hu<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A B2B kommunik\u00e1ci\u00f3 egy eg\u00e9sz m\u00e1s kommunik\u00e1ci\u00f3s szint. Egyet\u00e9rtesz? M\u00e9g a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia kapcs\u00e1n is elfelejthetj\u00fck megk\u00fcl\u00f6nb\u00f6ztetni magunkat \u00e9s strat\u00e9gi\u00e1nkat a B2C-t kommunik\u00e1l\u00f3kt\u00f3l. Mer\u00fclj\u00fcnk el a k\u00fcl\u00f6nbs\u00e9gekben \u00e9s a t\u00e1rsadalmi m\u00e9dia B2B v\u00e1llalkoz\u00e1sk\u00e9nt val\u00f3 elsaj\u00e1t\u00edt\u00e1s\u00e1ban. \u00d3, \u00e9s ne felejts\u00fck el a influencereket! H2H a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban A H2H, vagy emberr\u0151l emberre azt jelenti, hogy tiszt\u00e1ban […]<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[76],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","entry","has-media"],"yoast_head":"\nK\u00f6z\u00f6ss\u00e9gi m\u00e9dia B2B \u00e9s influencerek - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/kozossegi-media-b2b-es-influencerek\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f6z\u00f6ss\u00e9gi m\u00e9dia B2B \u00e9s influencerek - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A B2B kommunik\u00e1ci\u00f3 egy eg\u00e9sz m\u00e1s kommunik\u00e1ci\u00f3s szint. 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