{"id":1493,"date":"2019-09-12T08:00:38","date_gmt":"2019-09-12T06:00:38","guid":{"rendered":"https:\/\/pragent.hu\/?p=1493"},"modified":"2021-05-11T13:25:24","modified_gmt":"2021-05-11T11:25:24","slug":"a-munkavallaloi-visszajelzes-erteke","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/a-munkavallaloi-visszajelzes-erteke\/","title":{"rendered":"A munkav\u00e1llal\u00f3i visszajelz\u00e9s \u00e9rt\u00e9ke"},"content":{"rendered":"
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A munkav\u00e1llal\u00f3i visszajelz\u00e9s \u00e9rt\u00e9ke<\/b><\/h3>

A 21. sz\u00e1zadban minden a visszajelz\u00e9sr\u0151l sz\u00f3l. J\u00f3l n\u00e9zek ki? \u00c9n vagyok a megfelel\u0151 ember? Ezek a k\u00e9rd\u00e9sek t\u00e1madj\u00e1k meg elm\u00e9nket, mi pedig k\u00f6nnyen k\u00e9ts\u00e9gbe eshet\u00fcnk. A munkahelyen, ahol id\u0151nk nagy r\u00e9sz\u00e9t t\u00f6ltj\u00fck, hajlamosak vagyunk elfelejteni, milyen \u00e9rt\u00e9kes a visszajelz\u00e9s. Legink\u00e1bb, ha az alkalmazottainkt\u00f3l sz\u00e1rmazik…<\/span><\/p>

Insight – betekint\u00e9s<\/b><\/h3>

A betekint\u00e9s az egyik leghasznosabb inform\u00e1ci\u00f3 lehet c\u00e9g\u00fcnk strat\u00e9gi\u00e1j\u00e1ban. Olyan probl\u00e9m\u00e1t vet fel, amelyet term\u00e9k\u00fcnk \/ szolg\u00e1ltat\u00e1sunk seg\u00edts\u00e9g\u00e9vel meg lehet oldani. A projektcsoporton \u201ek\u00edv\u00fclr\u0151l\u201d sz\u00e1rmazik, \u00e9s t\u00fckr\u00f6zi az emberi \u00e9rzelmeket \u00e9s gondolatokat. Tetszik nekik a term\u00e9k\u00fcnk vagy szolg\u00e1ltat\u00e1sunk? Mit szeretnek \/ nem szeretnek legink\u00e1bb?<\/span><\/p>

Senki sem vitatja a betekint\u00e9s fontoss\u00e1g\u00e1t, mik\u00f6zben m\u00e1rkastrat\u00e9gi\u00e1t \u00e9p\u00edt\u00fcnk. Milyen furcsa, hogy ha c\u00e9g\u00fcnk fejleszt\u00e9s\u00e9r\u0151l besz\u00e9l\u00fcnk, senki sem k\u00e9rdezi azokat az embereket, akik azon a helyen dolgoznak. A legjobb \u00f6tletek azonban n\u00e9ha a v\u00e1llalaton bel\u00fcl sz\u00fcletnek.<\/span><\/p>

WoM (Word of Mouth)<\/b><\/h3>

A World of Mouth (WOM) marketing gondoskodik az emberek gondolkod\u00e1sm\u00f3dj\u00e1nak inspir\u00e1l\u00e1s\u00e1r\u00f3l. Igaz \u00e9rzelmekt\u0151l \u00e9s cselekedetekt\u0151l f\u00fcgg – \u00e9s egy v\u00e1llalatban a munkav\u00e1llal\u00f3i el\u00e9gedetts\u00e9gre \u00f6sszpontos\u00edt.<\/span><\/p>

A WOM hat f\u0151 t\u00e9nyez\u0151b\u0151l \u00e1ll, melyek Jonah Berger szerint: t\u00e1rsadalmi valuta, az \u00fagynevezett \u201ctriggerek\u201d (olyan dolgok, amelyek azonnali \u00e9rzelmi hat\u00e1st keltenek), \u00e9rzelmek, nyilv\u00e1nos, gyakorlati \u00e9rt\u00e9kek, t\u00f6rt\u00e9netek. Manaps\u00e1g az emberek \u00e1ltal\u00e1ban a WOM-ot sztoriz\u00e1snak nevezik, mindkett\u0151 a sz\u00f3beli kommunik\u00e1ci\u00f3t\u00f3l f\u00fcgg, \u00e9s a t\u00f6rt\u00e9netek emberi kommunik\u00e1ci\u00f3n kereszt\u00fcl t\u00f6rt\u00e9n\u0151 elmond\u00e1s\u00e1ra \u00f6sszpontos\u00edt.<\/span><\/p>

T\u00fcrelemmel befoly\u00e1solhatjuk a WOM-ot, hogy \u0151szinte \u00e9rdekl\u0151d\u00e9st fejezz\u00fcnk ki alkalmazottaink ir\u00e1nt \u00e9s er\u0151s szervezeti kult\u00far\u00e1nk mellett, amelyet koll\u00e9g\u00e1inkkal t\u00e1mogatunk.<\/span><\/p>

PR = Mit tudnak \/ hallanak r\u00f3lunk<\/b><\/h3>

Az emberek szeretnek magukr\u00f3l \u00e9s munk\u00e1jukr\u00f3l besz\u00e9lni. Ha rossz tapasztalataik vannak a munkahely\u00fck\u00f6n, elmondj\u00e1k a bar\u00e1taiknak. S\u0151t, az internet \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformjai k\u00f6z\u00f6tt sz\u00e1mos olyan oldal tal\u00e1lhat\u00f3, ahol az emberek megoszthatj\u00e1k \u00e9rz\u00e9seiket \u00e9s v\u00e9lem\u00e9ny\u00fcket. Biztosak lehet\u00fcnk abban, hogy a rossz tapasztalat gyorsabban terjed, mint a j\u00f3.<\/span><\/p>

Teh\u00e1t \u00f6sszpontos\u00edtanunk kell alkalmazottainkra, besz\u00e9ln\u00fcnk kell vel\u00fck. \u00c9vente k\u00e9sz\u00edts\u00fcnk \u00e9rt\u00e9kel\u00e9st, amely keretein bel\u00fcl visszajelz\u00e9st adhatunk nekik, \u00e9s megoszthatj\u00e1k tapasztalataikat. Ez mindenki sz\u00e1m\u00e1ra hasznos helyzet.<\/span><\/p>

Javasoljuk, hogy ha egy alkalmazott el akarja hagyni a t\u00e1rsas\u00e1got, szervezz\u00fcnk kil\u00e9p\u00e9si interj\u00fat, ahol mindenki \u00e9rt\u00e9kes inform\u00e1ci\u00f3t kap egym\u00e1st\u00f3l a j\u00f6v\u0151re n\u00e9zve. Ezeket az inform\u00e1ci\u00f3kat felhaszn\u00e1lhatjuk v\u00e1llalati kult\u00far\u00e1nk fejleszt\u00e9s\u00e9re.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A munkav\u00e1llal\u00f3i visszajelz\u00e9s \u00e9rt\u00e9ke A 21. sz\u00e1zadban minden a visszajelz\u00e9sr\u0151l sz\u00f3l. J\u00f3l n\u00e9zek ki? \u00c9n vagyok a megfelel\u0151 ember? Ezek a k\u00e9rd\u00e9sek t\u00e1madj\u00e1k meg elm\u00e9nket, mi pedig k\u00f6nnyen k\u00e9ts\u00e9gbe eshet\u00fcnk. A munkahelyen, ahol id\u0151nk nagy r\u00e9sz\u00e9t t\u00f6ltj\u00fck, hajlamosak vagyunk elfelejteni, milyen \u00e9rt\u00e9kes a visszajelz\u00e9s. Legink\u00e1bb, ha az alkalmazottainkt\u00f3l sz\u00e1rmazik… Insight – betekint\u00e9s A betekint\u00e9s az […]<\/p>\n","protected":false},"author":1,"featured_media":1496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[56],"tags":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","entry","has-media"],"yoast_head":"\nA munkav\u00e1llal\u00f3i visszajelz\u00e9s \u00e9rt\u00e9ke - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/a-munkavallaloi-visszajelzes-erteke\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A munkav\u00e1llal\u00f3i visszajelz\u00e9s \u00e9rt\u00e9ke - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A munkav\u00e1llal\u00f3i visszajelz\u00e9s \u00e9rt\u00e9ke A 21. sz\u00e1zadban minden a visszajelz\u00e9sr\u0151l sz\u00f3l. J\u00f3l n\u00e9zek ki? \u00c9n vagyok a megfelel\u0151 ember? Ezek a k\u00e9rd\u00e9sek t\u00e1madj\u00e1k meg elm\u00e9nket, mi pedig k\u00f6nnyen k\u00e9ts\u00e9gbe eshet\u00fcnk. A munkahelyen, ahol id\u0151nk nagy r\u00e9sz\u00e9t t\u00f6ltj\u00fck, hajlamosak vagyunk elfelejteni, milyen \u00e9rt\u00e9kes a visszajelz\u00e9s. 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J\u00f3l n\u00e9zek ki? \u00c9n vagyok a megfelel\u0151 ember? Ezek a k\u00e9rd\u00e9sek t\u00e1madj\u00e1k meg elm\u00e9nket, mi pedig k\u00f6nnyen k\u00e9ts\u00e9gbe eshet\u00fcnk. A munkahelyen, ahol id\u0151nk nagy r\u00e9sz\u00e9t t\u00f6ltj\u00fck, hajlamosak vagyunk elfelejteni, milyen \u00e9rt\u00e9kes a visszajelz\u00e9s. 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