{"id":1373,"date":"2019-08-13T10:00:45","date_gmt":"2019-08-13T08:00:45","guid":{"rendered":"https:\/\/pragent.hu\/?p=1373"},"modified":"2019-11-08T10:38:58","modified_gmt":"2019-11-08T09:38:58","slug":"megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\/","title":{"rendered":"Megoszt\u00e1son alapul\u00f3 gazdas\u00e1g – \u00faj \u00e9rt\u00e9kek felemelked\u00e9se"},"content":{"rendered":"
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Annak \u00e9rdek\u00e9ben, hogy meg\u00e9rts\u00fck az emberek \u00e9rt\u00e9keit, figyelmet kell ford\u00edtanunk az online \u00e9s az offline vil\u00e1gban gazdas\u00e1g\u00e1ra. Tarts vel\u00fcnk, \u00e9s a sharing economy\/ megoszt\u00e1son alapul\u00f3 gazdas\u00e1g p\u00e9ld\u00e1j\u00e1n kereszt\u00fcl fedezz\u00fck fel ezeket az \u00e9rt\u00e9keket.\u00a0<\/span><\/p>

A megoszt\u00e1son alapul\u00f3 gazdas\u00e1g\u00a0 – Sharing economy<\/b><\/h2>

A sharing economy l\u00e9nyege az \u00e1ruk \u00e9s szolg\u00e1ltat\u00e1sok terjeszt\u00e9s\u00e9nek \u00fajfajta, megoszt\u00e1son \u00e9s nem birtokl\u00e1son alapul\u00f3 ik m\u00f3dja. Mit jelent ez a gyakorlatban? Amikor megosztasz, b\u00e9relsz olyan dolgokat, mint p\u00e9ld\u00e1ul aut\u00f3t (GreenGo), otthont (Airbnb) vagy szem\u00e9lyes id\u0151t. Kezdetben csak egy\u00e9nek k\u00f6z\u00f6tt, peer-to-peer m\u00f3don val\u00f3sultak meg ezek a \u201ccsere felhaszn\u00e1l\u00e1sok\u201d , manaps\u00e1g azonban sok olyan v\u00e1llalkoz\u00e1ssal tal\u00e1lkozunk, amelyek megoszt\u00e1son alapul\u00f3 kereskedelmi \u00fczleti modellekkel rendelkezhetnek, a term\u00e9kek haszn\u00e1lat\u00e1\u00e9rt fizetni kell (Mol Bubi). Bizonyos szolg\u00e1ltat\u00e1sok a k\u00f6nyvt\u00e1rak fogalm\u00e1n alapul\u00f3 nonprofit kezdem\u00e9nyez\u00e9sek \u00e9s ingyenesek, m\u00e1sok ig\u00e9nybev\u00e9tel\u00e9hez szer\u00e9ny el\u0151fizet\u00e9sre van sz\u00fcks\u00e9g\u00fck.<\/span><\/p>

Mi\u00e9rt m\u0171k\u00f6dik ez a modell?<\/b><\/h2>

K\u00fcl\u00f6nb\u00f6z\u0151 \u00e9rt\u00e9keket k\u00f6vet\u00fcnk \u00e9s k\u00f6vetel\u00fcnk meg m\u00e1sokt\u00f3l. \u00c9vekkel ezel\u0151tt \u00e9rt\u00e9ket jelentett a gyors, olcs\u00f3 \u00e9s nagy mennyis\u00e9gben kaphat\u00f3 term\u00e9k k,keveseket \u00e9rdekelt a nagy mennyis\u00e9g\u0171 m\u0171anyagtermel\u00e9s k\u00f6vetkezm\u00e9nye. 2019-ben a #plasticfree kih\u00edv\u00e1sok kor\u00e1ban sokkal fontosabb, hogy egy v\u00e1llalat z\u00f6ld legyen, mint hogy az \u00e9v v\u00e9g\u00e9n egy milli\u00f3 plusz palackot \u00e1ll\u00edtson el\u0151. Mi\u00e9rt? A fogyaszt\u00f3k sz\u00e1m\u00e1ra a k\u00f6rnyezettudatoss\u00e1g \u00e9rt\u00e9ke fontosabb, mint a termel\u00e9kenys\u00e9g.\u00a0\u00a0<\/span><\/p>

A megoszt\u00e1son alapul\u00f3 gazdas\u00e1gban\u00a0 az emberek kapcsolatot teremthetnek egym\u00e1ssal, megoszthatj\u00e1k \u00e9rt\u00e9keiket online \u00e9s offline kapcsolatok r\u00e9v\u00e9n. Ez nemcsak a C gener\u00e1ci\u00f3 v\u00e1gya. Az emberek elkezdt\u00e9k felismerni a hagyom\u00e1nyos kapcsolatok sz\u00fcks\u00e9gess\u00e9g\u00e9t, l\u00e9v\u00e9n\u00a0 az internet nem ny\u00fajt igazi kapcsol\u00f3d\u00e1si lehet\u0151s\u00e9get.\u00a0<\/span><\/p>

A hozz\u00e1f\u00e9rhet\u0151s\u00e9g egy m\u00e1sik t\u00e9nyez\u0151, amely nagy szerepet j\u00e1tszik a megoszt\u00e1son alapul\u00f3\u00a0 v\u00e1llalkoz\u00e1sok siker\u00e9ben. Az \u00e9rt\u00e9kek alacsonyabb \u00e1ron val\u00f3 el\u00e9r\u00e9se, a term\u00e9szeti er\u0151forr\u00e1sok kiakn\u00e1z\u00e1sa a modern polg\u00e1rok k\u00f6r\u00e9ben k\u00f6z\u00f6s sz\u00fcks\u00e9glet. A v\u00e1llalatokkal kapcsolatos bizalmi probl\u00e9m\u00e1k miatt jobban b\u00edzunk egym\u00e1sban, \u00e9s ahogyan megszokjuk a technol\u00f3gi\u00e1t, egyre ink\u00e1bb b\u00edzunk abban is. Ez a k\u00e9t bizalmi t\u00e9nyez\u0151 is szerepet j\u00e1tszik a v\u00e1llalkoz\u00e1si t\u00edpus egyre nagyobb elterjed\u00e9s\u00e9ben. V\u00e9g\u00fcl, de nem utols\u00f3 sorban az alacsonyabb k\u00f6lts\u00e9g\u0171, k\u00f6nnyebb m\u00f3don kipr\u00f3b\u00e1lhat\u00f3 term\u00e9kek \u00e9s szolg\u00e1ltat\u00e1sok\u00a0 a tapasztalat-alap\u00fa t\u00e1rsadalomban csak a hab a tort\u00e1n.<\/span><\/p>

L\u00e1ssunk n\u00e9h\u00e1ny m\u00e1s \u00e9rt\u00e9ket, amit a c\u00e9gekben csod\u00e1lnak:<\/span><\/p>

  • \u0150szintes\u00e9g – \u00c1tl\u00e1that\u00f3s\u00e1g<\/span><\/li>
  • Elk\u00f6telezetts\u00e9g a fejl\u0151d\u00e9s ir\u00e1nt<\/span><\/li>
  • Fogyaszt\u00f3-k\u00f6zpont\u00fas\u00e1g<\/span><\/li>
  • Kiv\u00e1l\u00f3 eredm\u00e9nyek el\u00e9r\u00e9se<\/span><\/li>
  • T\u00e1rsadalmi \u00e9s k\u00f6rnyezetv\u00e9delmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s<\/span><\/li>
  • Megk\u00f6zel\u00edthet\u0151s\u00e9g<\/span><\/li>
  • J\u00f3 v\u00e1llalati kult\u00fara<\/span><\/li>
  • Kiv\u00e9teles \u00fcgyf\u00e9lszolg\u00e1lat<\/span><\/li><\/ul>

    Hogyan kommunik\u00e1ln\u00e1d ezeket az \u00e9rt\u00e9keket? Rendezv\u00e9nyek, k\u00f6z\u00f6ss\u00e9gi bejegyz\u00e9sekben vagy az \u00fcgyf\u00e9lszolg\u00e1lat seg\u00edts\u00e9g\u00e9vel? Csatlakozz hozz\u00e1nk egy eb\u00e9dre, \u00e9s megvitatjuk a lehet\u0151s\u00e9geidet h\u00edrneved \u00e9p\u00edt\u00e9s\u00e9re! \u00cdrj nek\u00fcnk most!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Annak \u00e9rdek\u00e9ben, hogy meg\u00e9rts\u00fck az emberek \u00e9rt\u00e9keit, figyelmet kell ford\u00edtanunk az online \u00e9s az offline vil\u00e1gban gazdas\u00e1g\u00e1ra. Tarts vel\u00fcnk, \u00e9s a sharing economy\/ megoszt\u00e1son alapul\u00f3 gazdas\u00e1g p\u00e9ld\u00e1j\u00e1n kereszt\u00fcl fedezz\u00fck fel ezeket az \u00e9rt\u00e9keket.\u00a0 A megoszt\u00e1son alapul\u00f3 gazdas\u00e1g\u00a0 – Sharing economy A sharing economy l\u00e9nyege az \u00e1ruk \u00e9s szolg\u00e1ltat\u00e1sok terjeszt\u00e9s\u00e9nek \u00fajfajta, megoszt\u00e1son \u00e9s nem birtokl\u00e1son alapul\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":1889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[45,55,44],"tags":[],"class_list":["post-1373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-pr","category-digitalis-transzformacio","category-social-listening","entry","has-media"],"yoast_head":"\nMegoszt\u00e1son alapul\u00f3 gazdas\u00e1g - \u00faj \u00e9rt\u00e9kek felemelked\u00e9se - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Megoszt\u00e1son alapul\u00f3 gazdas\u00e1g - \u00faj \u00e9rt\u00e9kek felemelked\u00e9se - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"Annak \u00e9rdek\u00e9ben, hogy meg\u00e9rts\u00fck az emberek \u00e9rt\u00e9keit, figyelmet kell ford\u00edtanunk az online \u00e9s az offline vil\u00e1gban gazdas\u00e1g\u00e1ra. Tarts vel\u00fcnk, \u00e9s a sharing economy\/ megoszt\u00e1son alapul\u00f3 gazdas\u00e1g p\u00e9ld\u00e1j\u00e1n kereszt\u00fcl fedezz\u00fck fel ezeket az \u00e9rt\u00e9keket.\u00a0 A megoszt\u00e1son alapul\u00f3 gazdas\u00e1g\u00a0 – Sharing economy A sharing economy l\u00e9nyege az \u00e1ruk \u00e9s szolg\u00e1ltat\u00e1sok terjeszt\u00e9s\u00e9nek \u00fajfajta, megoszt\u00e1son \u00e9s nem birtokl\u00e1son alapul\u00f3 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pragent.hu\/en\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\/\" \/>\n<meta property=\"og:site_name\" content=\"PR AGENT Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PRAgentCommunications\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T08:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-08T09:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/08\/blog23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR-Agent Communications\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR-Agent Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/\"},\"author\":{\"name\":\"PR-Agent Communications\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/person\\\/13d1a99cee3f07314018d19c45fcd9d9\"},\"headline\":\"Megoszt\u00e1son alapul\u00f3 gazdas\u00e1g – \u00faj \u00e9rt\u00e9kek felemelked\u00e9se\",\"datePublished\":\"2019-08-13T08:00:45+00:00\",\"dateModified\":\"2019-11-08T09:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/blog23.jpg\",\"articleSection\":[\"Data & PR\",\"Digit\u00e1lis transzform\u00e1ci\u00f3\",\"Social Listening\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/\",\"url\":\"https:\\\/\\\/pragent.hu\\\/megosztason-alapulo-gazdasag-uj-ertekek-felemelkedese\\\/\",\"name\":\"Megoszt\u00e1son alapul\u00f3 gazdas\u00e1g - 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