{"id":1334,"date":"2019-08-06T17:10:36","date_gmt":"2019-08-06T15:10:36","guid":{"rendered":"https:\/\/pragent.hu\/?p=1334"},"modified":"2019-11-08T10:37:35","modified_gmt":"2019-11-08T09:37:35","slug":"csr-a-digitalis-korban","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/csr-a-digitalis-korban\/","title":{"rendered":"CSR a digit\u00e1lis korban"},"content":{"rendered":"
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El\u0151sz\u00f6r is, tiszt\u00e1zzuk, mi a CSR? A CSR vagy a <\/span>V\u00e1llalati T\u00e1rsadalmi Felel\u0151ss\u00e9gv\u00e1llal\u00e1s<\/b> az a kifejez\u00e9s, amely \u00f6sszefoglalja, hogy a v\u00e1llalatoknak melyek azok a tev\u00e9kenys\u00e9gei \u00e9s programjai, amivel a k\u00f6z\u00f6ss\u00e9gnek, a t\u00e1rsadalomnak adnak vissza. Saj\u00e1t t\u0151k\u00e9j\u00fcket, a v\u00e1llalkoz\u00e1s \u00e1ltal termelt \u00f6sszeg egy r\u00e9sz\u00e9t ford\u00edthatj\u00e1k oktat\u00e1si programokra, szervezetek vagy alap\u00edtv\u00e1nyok t\u00e1mogat\u00e1s\u00e1ra. A v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s olyan fogalomm\u00e1 fejl\u0151d\u00f6tt, ahol a v\u00e1llalatok egyre nagyobb szerepet j\u00e1tszanak egy jobb vil\u00e1g megteremt\u00e9s\u00e9ben \u00e9s a t\u00e1rsadalom r\u00e1szorul\u00f3inak megseg\u00edt\u00e9s\u00e9ben.<\/span><\/p>

Mit jelent a CSR tettekben? Mi\u00e9rt \u00e9ri meg m\u00e1rka sz\u00e1m\u00e1ra?\u00a0<\/b><\/h2>

A felel\u0151ss\u00e9gv\u00e1llal\u00e1s nem lehet egy rendezv\u00e9ny, egyetlen alkalom. Fontos, hogy akt\u00edvan jelen van a\u00a0 v\u00e1llalatok mindennapi \u00e9let\u00e9ben, vagy olyan ism\u00e9tl\u0151d\u0151 tev\u00e9kenys\u00e9geken kereszt\u00fcl nyilv\u00e1nul meg, mint p\u00e9ld\u00e1ul egy \u00e9ves j\u00f3t\u00e9konys\u00e1gi rendezv\u00e9ny. R\u00e9sze a strat\u00e9gi\u00e1nak, a v\u00e1llalati kult\u00far\u00e1nak, a munkat\u00e1rsak \u00f6nk\u00e9ntesen v\u00e1llalj\u00e1k az esem\u00e9nyekkel kapcsolatos feladatokat. Emiatt a CSR tev\u00e9kenys\u00e9g befoly\u00e1solja a munk\u00e1ltat\u00f3 m\u00e1rka strat\u00e9gi\u00e1j\u00e1t, \u00e9s befoly\u00e1solhatja, azt is, hogy mennyi ideig marad egy alkalmazott a v\u00e1llalatn\u00e1l.\u00a0<\/span><\/p>

Olvasd el a Munk\u00e1ltat\u00f3i \u00e9rt\u00e9kaj\u00e1nlatr\u00f3l \u00edrt bejegyz\u00e9s\u00fcnket<\/span><\/i><\/a>!<\/span><\/i><\/p>

\u00a0<\/span>A legt\u00f6bb fogyaszt\u00f3 egyet\u00e9rt abban, hogy az \u00fczleti c\u00e9lok el\u00e9r\u00e9se mellett kiemelt helyet kell elfoglalni a v\u00e1llalatokban t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1snak<\/b>. A m\u00e1rka n\u00e9pszer\u0171s\u00e9g\u00e9nek n\u00f6veked\u00e9se mellett, az \u00e9rt\u00e9kes\u00edt\u00e9si adatokat is pozit\u00edvan befoly\u00e1solja a CSR tev\u00e9kenys\u00e9g. Sz\u00edvesebben fizet\u00fcnk egy term\u00e9k\u00e9rt vagy szolg\u00e1ltat\u00e1s\u00e9rt, ha a v\u00e1s\u00e1rl\u00e1sunkkal egy j\u00f3 \u00fcgyet is t\u00e1mogathatunk.<\/span><\/p>

\"\"<\/p>

Digit\u00e1lis CSR – Mi v\u00e1ltozik?<\/b><\/h2>

A negyedik ipari forradalomban a CSR fontosabb, mint valaha. A virtu\u00e1lis \u00e9s online vil\u00e1gban a nagyv\u00e1llalatok – mint a Facebook – r\u00e1j\u00f6ttek, hogy bizonyos \u00e9rt\u00e9kek egyre fontosabbak a mindennapi emberek sz\u00e1m\u00e1ra. Ilyen \u00e9rt\u00e9kek p\u00e9ld\u00e1ul az \u0151szintes\u00e9g, az \u00e1tl\u00e1that\u00f3s\u00e1g, az adakoz\u00e1s, az egyenl\u0151 jogok biztos\u00edt\u00e1sa, az elfogad\u00e1s, az egyenl\u0151 es\u00e9lyek biztos\u00edt\u00e1sa, a gyerekek v\u00e9delme \u00e9s seg\u00edt\u00e9se.\u00a0 M\u00edg 5 \u00e9vvel ezel\u0151tt az \u00e1tlag \u00e1llampolg\u00e1r az \u00e1llamt\u00f3l \u00e9s a multikr\u00f3l v\u00e1rta el az adakoz\u00e1st, addig ez 2019-ben a technol\u00f3gia fejl\u0151d\u00e9s\u00e9nek k\u00f6sz\u00f6nhet\u0151en mindenki sz\u00e1m\u00e1ra el\u00e9rhet\u0151. Ma m\u00e1r nemcsak a v\u00e1llalatokt\u00f3l elv\u00e1rt az adakoz\u00e1s, de mindenkinek az egyenl\u0151s\u00e9g \u00e9rdek\u00e9ben kell dolgoznia.\u00a0\u00a0<\/span><\/p>

P\u00e9ldak\u00e9nt eml\u00edthetj\u00fck a <\/span>Facebook sz\u00fclet\u00e9snapi adom\u00e1nygy\u0171jt\u0151alkalmaz\u00e1s\u00e1t,<\/b> amely keretein bel\u00fcl megh\u00edvhatjuk ismer\u0151seinket egy \u00e1ltalunk kiv\u00e1lasztott \u00fcgy megseg\u00edt\u00e9s\u00e9re. Az alkalmaz\u00e1st egyel\u0151re csak k\u00fclf\u00f6ldi szervezetek sz\u00e1m\u00e1ra \u00e9s mag\u00e1nszem\u00e9lyek tudj\u00e1k ind\u00edtani.\u00a0<\/span><\/p>

Olvasd el hogyan tudsz adom\u00e1nygy\u0171jt\u00e9st ind\u00edtani a Facebook-on!<\/span><\/a><\/p>

GDPR – adatv\u00e9delem, mint a v\u00e1llalatok digit\u00e1lis felel\u0151ss\u00e9ge\u00a0<\/b><\/h2>

A digit\u00e1lis PR-ben \u00e9s a mindennapi adatgy\u0171jt\u00e9s sor\u00e1n – h\u00edrlev\u00e9l feliratkoz\u00f3k, kommentel\u0151k, nyerem\u00e9nyj\u00e1t\u00e9kban r\u00e9sztvev\u0151k, weboldalunkat b\u00f6ng\u00e9sz\u0151k –\u00a0 mindenekel\u0151tt felel\u0151ss\u00e9get kell v\u00e1llalnunk ezek\u00e9rt az adatok\u00e9rt. A<\/span> GDPR-megfelel\u00e9sek<\/b>, a felhaszn\u00e1l\u00f3i vagy szem\u00e9lyes adatokhoz val\u00f3 hozz\u00e1f\u00e9r\u00e9s a v\u00e1llalati politika r\u00e9sz\u00e9t kell, hogy k\u00e9pezze k\u00e9pezheti. A Big Data \u00e9s az AI (mesters\u00e9ges intelligencia) alap\u00fa algoritmusokat olyan emberek haszn\u00e1lj\u00e1k, akik felel\u0151sek ezek\u00e9rt adatok\u00e9rt. Az ilyen adatokat etikusan kell gy\u0171jteni, nem a felhaszn\u00e1l\u00f3k beleegyez\u00e9se n\u00e9lk\u00fcl. Ezen feladatok ell\u00e1t\u00e1s\u00e1ra a munkaer\u0151t t\u00e1j\u00e9koztatni, felk\u00e9sz\u00edteni sz\u00fcks\u00e9ges. A v\u00e1llalati kult\u00fara r\u00e9sze minden, ahogy a munkav\u00e1llal\u00f3k adataival b\u00e1nunk \u00e9s rajtuk kereszt\u00fcl a partnereink, alv\u00e1llalkoz\u00f3ink \u00e9s fogyaszt\u00f3ink adataival.\u00a0<\/span><\/p>

Ny\u00edlt platformok \u00e9s social listening<\/b><\/h2>

Szembe kell n\u00e9zn\u00fcnk azzal, hogy az internet \u00e9s a k\u00f6z\u00f6ss\u00e9gi\u00a0 m\u00e9dia nyitott platform. <\/span>Mindenki elmondhatja \u00f6tleteit, csal\u00f3dotts\u00e1g\u00e1t vagy h\u00e1l\u00e1j\u00e1t<\/b>. Ezek a fel\u00fcletek\u00a0 \u00e1thelyezik az er\u0151egyens\u00falyt \u00e9s hozz\u00e1f\u00e9r\u00e9st biztos\u00edtanak a m\u00e1rk\u00e1hoz \u00e9s a v\u00e1llalat kommunik\u00e1ci\u00f3j\u00e1hoz minden \u00e9rintett f\u00e9lnek. Gondoljunk itt a Youtube vide\u00f3k alatti kommentekre, a megoszthat\u00f3 Facebook kamp\u00e1nyokra, vagy az Instagram UCG (user generated content – felhaszn\u00e1l\u00f3k \u00e1ltal k\u00e9sz\u00edtett tartalmak) nyerem\u00e9nyj\u00e1t\u00e9kokra. Ezer \u00e9s egy lehet\u0151s\u00e9g\u00fcnk van arra, hogy visszajelz\u00e9st kapjunk direkt \u00e9s indirekt m\u00f3don. Saj\u00e1t magunkat seg\u00edtj\u00fck, ha ezt a ny\u00edlt kommunik\u00e1ci\u00f3k <\/span>social listening<\/span><\/a> tev\u00e9kenys\u00e9ggel eg\u00e9sz\u00edtj\u00fck ki.<\/span><\/p>

\u00a0A k\u00e9tir\u00e1ny\u00fa kommunik\u00e1ci\u00f3 megk\u00f6nny\u00edt\u00e9s\u00e9vel a m\u00e1rk\u00e1k \u00e9s a szervezetek k\u00e9pesek egyedi programokat l\u00e9trehozni. A digit\u00e1lis m\u00e9dia a v\u00e1llalati kommunik\u00e1ci\u00f3 javul\u00e1s\u00e1t \u00e9s hat\u00e9konys\u00e1g\u00e1t \u00edg\u00e9ri,, azonban a v\u00e1llalkoz\u00e1sok online elk\u00f6telezetts\u00e9g\u00e9nek megval\u00f3s\u00edt\u00e1sa se nem\u00a0 automatikus, se nem k\u00f6nnyen kivitelezhet\u0151.\u00a0<\/span><\/p>

Dolgozzuk ki egy\u00fctt a szervezeted digit\u00e1lis t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s\u00e1t! L\u00e9pj kapcsolatba vel\u00fcnk, \u00e9s seg\u00edt\u00fcnk a social listeningben, a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia elemz\u00e9s\u00e9ben \u00e9s egy er\u0151s kommunik\u00e1ci\u00f3s strat\u00e9gia kialak\u00edt\u00e1s\u00e1ban!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El\u0151sz\u00f6r is, tiszt\u00e1zzuk, mi a CSR? A CSR vagy a V\u00e1llalati T\u00e1rsadalmi Felel\u0151ss\u00e9gv\u00e1llal\u00e1s az a kifejez\u00e9s, amely \u00f6sszefoglalja, hogy a v\u00e1llalatoknak melyek azok a tev\u00e9kenys\u00e9gei \u00e9s programjai, amivel a k\u00f6z\u00f6ss\u00e9gnek, a t\u00e1rsadalomnak adnak vissza. Saj\u00e1t t\u0151k\u00e9j\u00fcket, a v\u00e1llalkoz\u00e1s \u00e1ltal termelt \u00f6sszeg egy r\u00e9sz\u00e9t ford\u00edthatj\u00e1k oktat\u00e1si programokra, szervezetek vagy alap\u00edtv\u00e1nyok t\u00e1mogat\u00e1s\u00e1ra. A v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s olyan […]<\/p>\n","protected":false},"author":1,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[45,18],"tags":[],"class_list":["post-1334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-pr","category-digitalis-pr","entry","has-media"],"yoast_head":"\nCSR a digit\u00e1lis korban - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/csr-a-digitalis-korban\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSR a digit\u00e1lis korban - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"El\u0151sz\u00f6r is, tiszt\u00e1zzuk, mi a CSR? A CSR vagy a V\u00e1llalati T\u00e1rsadalmi Felel\u0151ss\u00e9gv\u00e1llal\u00e1s az a kifejez\u00e9s, amely \u00f6sszefoglalja, hogy a v\u00e1llalatoknak melyek azok a tev\u00e9kenys\u00e9gei \u00e9s programjai, amivel a k\u00f6z\u00f6ss\u00e9gnek, a t\u00e1rsadalomnak adnak vissza. Saj\u00e1t t\u0151k\u00e9j\u00fcket, a v\u00e1llalkoz\u00e1s \u00e1ltal termelt \u00f6sszeg egy r\u00e9sz\u00e9t ford\u00edthatj\u00e1k oktat\u00e1si programokra, szervezetek vagy alap\u00edtv\u00e1nyok t\u00e1mogat\u00e1s\u00e1ra. A v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s olyan […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pragent.hu\/en\/csr-a-digitalis-korban\/\" \/>\n<meta property=\"og:site_name\" content=\"PR AGENT Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PRAgentCommunications\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-06T15:10:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-08T09:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/08\/blog22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR-Agent Communications\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR-Agent Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/\"},\"author\":{\"name\":\"PR-Agent Communications\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/person\\\/13d1a99cee3f07314018d19c45fcd9d9\"},\"headline\":\"CSR a digit\u00e1lis korban\",\"datePublished\":\"2019-08-06T15:10:36+00:00\",\"dateModified\":\"2019-11-08T09:37:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/\"},\"wordCount\":1003,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/blog22.jpg\",\"articleSection\":[\"Data & PR\",\"Digit\u00e1lis PR\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/\",\"url\":\"https:\\\/\\\/pragent.hu\\\/csr-a-digitalis-korban\\\/\",\"name\":\"CSR a digit\u00e1lis korban - 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