{"id":1286,"date":"2019-07-17T08:00:38","date_gmt":"2019-07-17T06:00:38","guid":{"rendered":"https:\/\/pragent.hu\/?p=1286"},"modified":"2019-11-08T10:32:34","modified_gmt":"2019-11-08T09:32:34","slug":"csevegobotok-a-pr-ben","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/csevegobotok-a-pr-ben\/","title":{"rendered":"Cseveg\u0151botok a PR-ben"},"content":{"rendered":"
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A technol\u00f3gia hajtja a vil\u00e1got k\u00f6rbe, igaz? Automatiz\u00e1lunk mindent, amit tudunk, b\u00edzunk abban, hogy az algoritmusok a mi f\u00fcleink lesznek, \u00e9s gy\u0171jtik az \u00e1ltalunk keresett adatokat. Az emberek k\u00f6z\u00f6tti interakci\u00f3k m\u00e9g mindig fontos r\u00e9sz\u00e9t k\u00e9pezik a kommunik\u00e1ci\u00f3nak az olyan online platformokon is, mint a k\u00f6z\u00f6ss\u00e9gi webhelyek. Ek\u00f6zben Magyarorsz\u00e1g a k\u00e9pzett munkav\u00e1llal\u00f3k hi\u00e1ny\u00e1val k\u00fczd, \u00edgy a chatbotok bizonyos esetekben megold\u00e1st jelenthetnek. Mit tehet a chatbot \u00e9s mi nem? Van-e PR-perspekt\u00edva a chatbotok tekintet\u00e9ben?<\/span><\/p>

A Millenni\u00e1l jobban csin\u00e1lja<\/b><\/h3>

A Millenni\u00e1lok \u00e9s a C gener\u00e1ci\u00f3 nagyon k\u00e9nyelmes lehet a robotokkal val\u00f3 k\u00f6lcs\u00f6nhat\u00e1sban. Nem d\u00fch\u00f6sek, ha k\u00e9tszer vagy h\u00e1romszor megk\u00e9rdezik t\u0151l\u00fck ugyanazokat a k\u00e9rd\u00e9seket, am\u00edg van r\u00e1 v\u00e1laszt. El\u0151nyben r\u00e9szes\u00edtik a gyors megold\u00e1sokat a probl\u00e9m\u00e1ikra, az olyan megold\u00e1sokat, amelyek egy messenger platform botj\u00e1b\u00f3l sz\u00e1rmazhatnak.<\/span><\/p>

GYIK \u00e9s \u00fcgyf\u00e9lszolg\u00e1lat<\/b><\/h3>

Ezek a k\u00e9t f\u0151 ter\u00fclet, ahol a chatbotokat haszn\u00e1lj\u00e1k, \u00e9s \u0151szint\u00e9n sz\u00f3lva, akkor csod\u00e1latosan m\u0171k\u00f6dnek, amikor a leggyakoribb k\u00e9rd\u00e9sekre kell a megfelel\u0151 v\u00e1laszokat adniuk. Id\u0151t takar\u00edt meg, \u00e9s az \u00fcgyf\u00e9lszolg\u00e1lat javul. De mi van a kommunik\u00e1ci\u00f3val \u00e9s a PR-rel? A botokat \u00fagy tervezt\u00e9k, hogy seg\u00edts\u00e9get ny\u00fajtsanak az embernek. Ezek a folyamatok alapvet\u0151, vil\u00e1gos helyzetek, ahol a v\u00e1lasz vagy cselekv\u00e9s k\u00f6zvetlen\u00fcl a k\u00e9rd\u00e9s vagy probl\u00e9ma el\u0151fordul\u00e1sa el\u0151tt meg\u00edrhat\u00f3. A rutinszer\u0171 \u00fcgyf\u00e9lszolg\u00e1latot k\u00f6nnyed\u00e9n elv\u00e9gezhetik a botok, de amikor egy konkr\u00e9t k\u00e9rd\u00e9s mer\u00fcl fel, az AI nem lehet kreat\u00edv probl\u00e9mamegold\u00f3, amint azt a \u201eAmi az AI-b\u00f3l m\u00e9g mindig hi\u00e1nyzik: kreativit\u00e1s\u201d blogbejegyz\u00e9sben eml\u00edtett\u00fck.<\/span><\/p>

J\u00f3 kapcsolatok, remek szolg\u00e1ltat\u00e1s, j\u00f3 h\u00edrn\u00e9v.<\/b><\/h3>

Tudjuk, hogy a j\u00f3 \u00fcgyf\u00e9lszolg\u00e1latnak val\u00f3di betekint\u00e9sen kell alapulnia. Adatokat \u00e9s betekint\u00e9st kapunk a social listeningb\u0151l. Most k\u00e9pzelj\u00fcnk el egy olyan forgat\u00f3k\u00f6nyvet, ahol a v\u00e1llalat egy chatbotot tervez, aki v\u00e1laszol azokra a k\u00e9rd\u00e9sekre, amelyeket az \u00e9rt\u00e9kes\u00edt\u00e9si csapat megk\u00e9rdezne a term\u00e9kr\u0151l. A kedves v\u00e1s\u00e1rl\u00f3 azonban szeretn\u00e9 tudni, hogy mi t\u00f6rt\u00e9nik, ha a term\u00e9kek nem m\u0171k\u00f6dnek megfelel\u0151en, vagy egy m\u00e1sik orsz\u00e1gban haszn\u00e1lj\u00e1k. A chatbot nem k\u00e9sz v\u00e1laszolni, \u00e9s ha nincs fel\u00fcgyelet a cseveg\u00e9s felett, senki nem ad v\u00e1laszt. A legrosszabb, ha a bot valami f\u00e9lre\u00e9rt, \u00e9s rossz tan\u00e1csot ad. A negat\u00edv \u00fcgyf\u00e9lszolg\u00e1lat a legt\u00f6bb esetben a h\u00edrn\u00e9v gyors cs\u00f6kken\u00e9s\u00e9hez vezet, \u00e9s bizonyos esetekben v\u00e1ls\u00e1ghoz. Gondolj csak arra a probl\u00e9m\u00e1ra, hogy reag\u00e1ljunk-e megjegyz\u00e9sekre egy k\u00f6z\u00f6ss\u00e9gi webhelyen.<\/span><\/p>

\u00cdgy mindig tan\u00e1csos, ha egy emberi \u00fcgyf\u00e9lszolg\u00e1lati munkat\u00e1rs seg\u00edt \u00e9s fel\u00fcgyeli a botot.<\/span><\/p>

M<\/b>\u00e1s ter\u00fcletek<\/b><\/h3>

A chatbotok virtu\u00e1lis k\u00e9zben tudj\u00e1k adni az \u00fcgyf\u00e9lszolg\u00e1latot, de a chat-botokat a v\u00e1llalat PR-j\u00e9t figyelembe v\u00e9ve kell beprogramozni. Ha t\u00f6bb alkalmaz\u00e1si ter\u00fcletet szeretn\u00e9nk felfedezni, meg kell vizsg\u00e1lnunk \u00fcgyfeleink ig\u00e9nyeit, \u00e9s meg kell n\u00e9zn\u00fcnk, hogy az AI botok lehetnek-e bar\u00e1taink ezekben az esetekben.<\/span><\/p>

El\u00e9r\u00e9s<\/b><\/h3>

Szeretn\u00e9nk a h\u00edreket a lehet\u0151 leggyorsabban \u00e9s a lehet\u0151 legt\u00f6bb embernek elterjeszteni. A h\u00edrcsatorn\u00e1n kereszt\u00fcl t\u00f6rt\u00e9n\u0151 m\u0171sorsz\u00f3r\u00e1s nagyon hasznos lehet, ha sajt\u00f3irod\u00e1t vezet, \u00e9s szeretn\u00e9, hogy az \u00fajs\u00e1g\u00edr\u00f3k azonnal megkapj\u00e1k a legfrissebb h\u00edreket. Csak arra van sz\u00fcks\u00e9g\u00fcnk, hogy feliratkozzanak a h\u00edr-chatre. \u0150k k\u00e9pesek lesznek kiv\u00e1lasztani a k\u00edv\u00e1nt h\u00edreket. T\u00f6bb\u00e9 nincs spam az e-mail fi\u00f3kban.<\/span><\/p>

Understanding \/ Insight<\/b><\/h3>

Az inform\u00e1ci\u00f3k megszerz\u00e9s\u00e9nek sz\u00fcks\u00e9gszer\u0171nek kell lennie az adatk\u00f6zpont\u00fa \u00fczleti folyamatokban. A d\u00f6nt\u00e9s-f\u00e1t haszn\u00e1l\u00f3 cseveg\u0151szob\u00e1k, amelyek a lek\u00e9rdez\u00e9sekre vagy a keres\u00e9si eredm\u00e9nyekre adott v\u00e1laszokat elmentik olyanok, mint a kincsesl\u00e1da mind a kommunik\u00e1ci\u00f3s, mind m\u00e1s \u00fczleti oszt\u00e1lyok sz\u00e1m\u00e1ra.<\/span><\/p>

A mai kommunik\u00e1ci\u00f3s befektet\u00e9se a holnap digit\u00e1lis jelenl\u00e9te. A technol\u00f3gia rapid v\u00e1ltoz\u00e1sa \u00e1talak\u00edtja a fogyaszt\u00f3i \u00e9s felhaszn\u00e1l\u00f3i ig\u00e9nyeket. Digitaliz\u00e1l\u00f3dnak az ipar\u00e1gi megold\u00e1sok \u00e9s \u00faj \u00e9rtelmet nyernek az emberi kapcsolatok. Elk\u00e9pzel\u00e9s\u00fcnkben ezek a kommunik\u00e1ci\u00f3s megold\u00e1sok hat\u00e9konyan seg\u00edtik egym\u00e1st. Fedezze fel a Chatbotsmagazine.com-on tal\u00e1lhat\u00f3 chatbot alapjait \u00e9s egy\u00e9b t\u00edpusait, \u00e9s l\u00e9pj kapcsolatba vel\u00fcnk a digit\u00e1lis jelenl\u00e9t l\u00e9trehoz\u00e1s\u00e1val kapcsolatos k\u00e9rd\u00e9seiddel!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A technol\u00f3gia hajtja a vil\u00e1got k\u00f6rbe, igaz? Automatiz\u00e1lunk mindent, amit tudunk, b\u00edzunk abban, hogy az algoritmusok a mi f\u00fcleink lesznek, \u00e9s gy\u0171jtik az \u00e1ltalunk keresett adatokat. Az emberek k\u00f6z\u00f6tti interakci\u00f3k m\u00e9g mindig fontos r\u00e9sz\u00e9t k\u00e9pezik a kommunik\u00e1ci\u00f3nak az olyan online platformokon is, mint a k\u00f6z\u00f6ss\u00e9gi webhelyek. Ek\u00f6zben Magyarorsz\u00e1g a k\u00e9pzett munkav\u00e1llal\u00f3k hi\u00e1ny\u00e1val k\u00fczd, \u00edgy a […]<\/p>\n","protected":false},"author":1,"featured_media":1876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","entry","has-media"],"yoast_head":"\nCseveg\u0151botok a PR-ben - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/csevegobotok-a-pr-ben\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cseveg\u0151botok a PR-ben - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A technol\u00f3gia hajtja a vil\u00e1got k\u00f6rbe, igaz? 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