{"id":1266,"date":"2019-07-09T10:41:42","date_gmt":"2019-07-09T08:41:42","guid":{"rendered":"https:\/\/pragent.hu\/?p=1266"},"modified":"2019-11-08T10:30:56","modified_gmt":"2019-11-08T09:30:56","slug":"mi-uj-van-a-pr-ben-a-jovo-megerkezett","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/mi-uj-van-a-pr-ben-a-jovo-megerkezett\/","title":{"rendered":"Mi \u00faj van a PR-ben? A j\u00f6v\u0151 meg\u00e9rkezett!"},"content":{"rendered":"

Besz\u00e9lt\u00fcnk az ipar\u00e1gak digitaliz\u00e1l\u00e1s\u00e1r\u00f3l, a hagyom\u00e1nyos m\u00e9di\u00e1r\u00f3l az online m\u00e9diumokra \u00e9s a digit\u00e1lis tehets\u00e9gek alkalmaz\u00e1s\u00e1r\u00f3l. Nemcsak a vil\u00e1g v\u00e1lik egyre digit\u00e1lissabb\u00e1, de PR szak\u00e9rt\u0151k is adatokat gy\u0171jtenek a megfelel\u0151 k\u00f6z\u00f6ns\u00e9g c\u00e9lz\u00e1s\u00e1ra \u00e9s az \u00fczenetek k\u00e9zbes\u00edt\u00e9s\u00e9re. Az eszk\u00f6z\u00f6k megv\u00e1ltoztak, a PR j\u00f6v\u0151je m\u00e1r meg\u00e9rkezett. L\u00e1ssuk, hogyan v\u00e1ltozott a PR vil\u00e1ga a digitaliz\u00e1ci\u00f3 hat\u00e1s\u00e1ra?
<\/p>\n\n\n\n

Digit\u00e1lis h\u00edrforr\u00e1sok \u00e9s platformok<\/strong><\/h2>\n\n\n\n

M\u00e1r eml\u00edtett\u00fck, hogy mennyire fontos a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban jelen lenni<\/a> \u00e9s milyen fontos az \u00faj m\u00e9dia sajt\u00f3k\u00f6zlem\u00e9ny<\/a> haszn\u00e1lata. A digit\u00e1lis platformok k\u00f6lts\u00e9ghat\u00e9konyak, az informatikai fejl\u0151d\u00e9snek k\u00f6sz\u00f6nhet\u0151en az elemz\u00e9sek kisz\u00e1m\u00edthat\u00f3ak. A PR-\u00fcgyn\u00f6ks\u00e9gek \u00edrj\u00e1k \u00e9s kezelik partnereik k\u00f6z\u00f6ss\u00e9gi m\u00e9dia bejegyz\u00e9seit, a klasszikus pap\u00edralap\u00fa sajt\u00f3k\u00f6zlem\u00e9nyek helyett filmeket \u00e9s vide\u00f3interj\u00fakat k\u00e9sz\u00edtenek \u00e9s Facebookon h\u00edvj\u00e1k fel a figyelmet a k\u00f6zelg\u0151 m\u00e1rka\u00e9p\u00edt\u0151 vagy k\u00f6z\u00f6ss\u00e9get \u00f6sszehoz\u00f3 PR rendezv\u00e9nyekre \u00e9s esem\u00e9nyekre.
<\/p>\n\n\n\n

\u201cC\u201d gener\u00e1ci\u00f3 \u00e9s korszak<\/strong><\/h2>\n\n\n\n

Mind az \u00fcgyn\u00f6ks\u00e9gi oldalon, mind az \u00fcgyf\u00e9l oldal\u00e1n tal\u00e1lunk embereket a C gener\u00e1ci\u00f3b\u00f3l<\/strong>. Ha nem vagy r\u00e9szese, akkor tal\u00e1n nem tudod, hogy mit jelent ez a C? Connected<\/em><\/strong> – magyarul \u00d6sszek\u00f6ttet\u00e9sben \u00e9l\u0151<\/em>. E nemzed\u00e9k tagjai \u00fagy kapcsol\u00f3dnak szem\u00e9lyekhez \u00e9s m\u00e1rk\u00e1khoz, ahogyan azt a m\u00faltban nem gondoltuk volna. A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia, a k\u00fcty\u00fck \u00e9s a vezet\u00e9k n\u00e9lk\u00fcli technol\u00f3gia lehet\u0151v\u00e9 teszi a C gener\u00e1ci\u00f3nak, hogy megosszon. Ezekkel a megoszt\u00e1sokkal mi adatokat nyer\u00fcnk. Ez a napi rutin \u00e9s m\u00e1s gener\u00e1ci\u00f3k k\u00e9nytelenek a piac \u00e9s a t\u00e1rsadalom nyom\u00e1sa miatt alkalmazkodni ehhez. \u00cdgy csatlakozunk egym\u00e1shoz, ez\u00e9rt kommunik\u00e1ci\u00f3s \u00e9s PR kamp\u00e1nyainknak ezen a fajta kapcsol\u00f3d\u00e1si m\u00f3don kell alapulniuk.
<\/p>\n\n\n\n

Hogyan „csatlakozunk” egym\u00e1shoz?<\/strong><\/h2>\n\n\n\n

Google * \/ IPSOS \/ NowWhat <\/em>tanulm\u00e1nyok \u00e9s m\u00e1s forr\u00e1sok azt mutatj\u00e1k, hogy a C gener\u00e1ci\u00f3 90%-a legal\u00e1bb havonta hoz l\u00e9tre tartalmat a weben, 83% -a online k\u00f6zz\u00e9tesz egy k\u00e9pet, 76% -uk l\u00e1togat YouTube-ra heti rendszeress\u00e9ggel, 59% -uknak az interneten f\u0151 sz\u00f3rakoztat\u00e1s forr\u00e1sa, 55%-uk 100 vagy t\u00f6bb emberhez kapcsol\u00f3dik a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl. <\/strong>A r\u00e9gi sz\u00e9p id\u0151kben az \u00fajs\u00e1g\u00edr\u00f3inkkal \u00e9s m\u00e9diumunkkal teremtett\u00fcnk \u00e9s \u00e1poltunk kapcsolatot, de 2019-ben nem engedhetj\u00fck meg magunknak, hogy bez\u00e1rjuk az ajt\u00f3inkat a vil\u00e1g el\u0151tt \u00e9s ennyire sz\u0171k k\u00f6rben kommunik\u00e1ljunk.
<\/p>\n\n\n\n

A PR l\u00e1t\u00e1sm\u00f3d h\u00f3d\u00edt<\/strong><\/h2>\n\n\n\n

A hagyom\u00e1nyos sajt\u00f3k\u00f6zlem\u00e9nyek a m\u00e9di\u00e1val val\u00f3 kapcsolattart\u00e1s elengedhetetlen r\u00e9szei voltak. Az \u00fajs\u00e1g\u00edr\u00f3k kreat\u00edv t\u00f6rt\u00e9netmes\u00e9l\u00e9s helyett a h\u00edreket r\u00e9szes\u00edtett\u00e9k el\u0151nyben. N\u00e9zd meg ma a szakmai konferencia t\u00e9m\u00e1kat. Minden a t\u00f6rt\u00e9netmes\u00e9l\u00e9sr\u0151l van sz\u00f3.<\/strong> A hideg t\u00e9nyek halottak. A marketing \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si vezet\u0151knek meg kell tanulniuk hogyan tudj\u00e1k a h\u00edreket, inform\u00e1ci\u00f3kat olyan t\u00f6rt\u00e9nett\u00e9 alak\u00edtani, amelyet a k\u00f6z\u00f6ns\u00e9g szeretne fogyasztani. A PR-nek magasra kell tennie a m\u00e9rc\u00e9t a t\u00f6rt\u00e9netmes\u00e9l\u00e9sben.
<\/p>\n\n\n\n

\u00c9rt\u00e9k, egyens\u00faly, digit\u00e1lis \u00e9s hagyom\u00e1nyos<\/strong><\/h2>\n\n\n\n

A PR-Agent Communication egy PR-\u00fcgyn\u00f6ks\u00e9g, ahol szeretj\u00fck az \u00faj technol\u00f3gi\u00e1t a r\u00e9gi v\u00e1g\u00e1s\u00fa m\u00f3dszerekkel \u00f6tv\u00f6zni. A hangs\u00falyt mindig az ember \u00e9s ember k\u00f6z\u00f6tti (Human to Human<\/em>) kommunik\u00e1ci\u00f3ra helyezz\u00fck. Arra t\u00f6reksz\u00fcnk, hogy az olvas\u00f3knak \u00e9s az \u00fajs\u00e1g\u00edr\u00f3knak igazi narrat\u00edv\u00e1kat k\u00edn\u00e1ljunk.<\/strong> <\/p>\n\n\n\n

Hagyom\u00e1nyos PR szakembereink C gener\u00e1ci\u00f3s digit\u00e1lis tehets\u00e9gekkel alkotnak csapatot. Ez\u00e9rt vagyunk k\u00e9pesek olyan kamp\u00e1nyok l\u00e9trehoz\u00e1s\u00e1ra, melyek kreat\u00edvak \u00e9s hozz\u00e1k a sz\u00e1mokat is. A j\u00f6v\u0151 meg\u00e9rkezett \u00e9s \u00fcgyfeleink szeretn\u00e9nek az els\u0151k lenni, akik fel\u00fclnek a konverzi\u00f3s kamp\u00e1ny-vonatra, \u00e9s be\u00e9p\u00edtik a mindennapi kommunik\u00e1ci\u00f3jukba a digit\u00e1lis m\u00e9dia adta lehet\u0151s\u00e9geket.<\/strong> Szeretnek vel\u00fcnk dolgozni, mert k\u00e9zzelfoghat\u00f3 \u00e9s sz\u00e1mszer\u0171s\u00edthet\u0151 eredm\u00e9nyeket biztos\u00edtunk.
<\/p>\n\n\n\n

Csatlakozz hozz\u00e1nk ezen a csod\u00e1latos \u00faton a j\u00f6v\u0151be. Legy\u00e9l a legnagyszer\u0171bb kalandunk! \u00c9p\u00edts\u00fck egy\u00fctt m\u00e1rk\u00e1d digit\u00e1lis h\u00edrnev\u00e9t!<\/p>\n\n\n\n

* Think with Google<\/a><\/strong>
<\/p>","protected":false},"excerpt":{"rendered":"

Besz\u00e9lt\u00fcnk az ipar\u00e1gak digitaliz\u00e1l\u00e1s\u00e1r\u00f3l, a hagyom\u00e1nyos m\u00e9di\u00e1r\u00f3l az online m\u00e9diumokra \u00e9s a digit\u00e1lis tehets\u00e9gek alkalmaz\u00e1s\u00e1r\u00f3l. Nemcsak a vil\u00e1g v\u00e1lik egyre digit\u00e1lissabb\u00e1, de PR szak\u00e9rt\u0151k is adatokat gy\u0171jtenek a megfelel\u0151 k\u00f6z\u00f6ns\u00e9g c\u00e9lz\u00e1s\u00e1ra \u00e9s az \u00fczenetek k\u00e9zbes\u00edt\u00e9s\u00e9re. Az eszk\u00f6z\u00f6k megv\u00e1ltoztak, a PR j\u00f6v\u0151je m\u00e1r meg\u00e9rkezett. L\u00e1ssuk, hogyan v\u00e1ltozott a PR vil\u00e1ga a digitaliz\u00e1ci\u00f3 hat\u00e1s\u00e1ra? Digit\u00e1lis h\u00edrforr\u00e1sok \u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18,55],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","category-digitalis-transzformacio","entry","has-media"],"yoast_head":"\nMi \u00faj van a PR-ben? A j\u00f6v\u0151 meg\u00e9rkezett! - PR AGENT Communications<\/title>\n<meta name=\"description\" content=\"A digit\u00e1lis platformok k\u00f6lts\u00e9ghat\u00e9konyak, az informatikai fejl\u0151d\u00e9snek k\u00f6sz\u00f6nhet\u0151en az elemz\u00e9sek kisz\u00e1m\u00edthat\u00f3ak. \u00c9p\u00edts\u00fck egy\u00fctt m\u00e1rk\u00e1d digit\u00e1lis h\u00edrnev\u00e9t!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/mi-uj-van-a-pr-ben-a-jovo-megerkezett\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi \u00faj van a PR-ben? A j\u00f6v\u0151 meg\u00e9rkezett! - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A digit\u00e1lis platformok k\u00f6lts\u00e9ghat\u00e9konyak, az informatikai fejl\u0151d\u00e9snek k\u00f6sz\u00f6nhet\u0151en az elemz\u00e9sek kisz\u00e1m\u00edthat\u00f3ak. \u00c9p\u00edts\u00fck egy\u00fctt m\u00e1rk\u00e1d digit\u00e1lis h\u00edrnev\u00e9t!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pragent.hu\/en\/mi-uj-van-a-pr-ben-a-jovo-megerkezett\/\" \/>\n<meta property=\"og:site_name\" content=\"PR AGENT Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PRAgentCommunications\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T08:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-08T09:30:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/07\/blog18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR-Agent Communications\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR-Agent Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/mi-uj-van-a-pr-ben-a-jovo-megerkezett\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/mi-uj-van-a-pr-ben-a-jovo-megerkezett\\\/\"},\"author\":{\"name\":\"PR-Agent Communications\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/person\\\/13d1a99cee3f07314018d19c45fcd9d9\"},\"headline\":\"Mi \u00faj van a PR-ben? 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