{"id":1256,"date":"2019-07-03T09:40:03","date_gmt":"2019-07-03T07:40:03","guid":{"rendered":"https:\/\/pragent.hu\/?p=1256"},"modified":"2019-11-08T10:28:22","modified_gmt":"2019-11-08T09:28:22","slug":"mi-koze-a-seo-nak-a-pr-hoz","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/mi-koze-a-seo-nak-a-pr-hoz\/","title":{"rendered":"Mi k\u00f6ze a SEO-nak a PR-hoz?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1256\" class=\"elementor elementor-1256\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083f424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083f424\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d826ece\" data-id=\"d826ece\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e30989 elementor-widget elementor-widget-text-editor\" data-id=\"9e30989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c1ltal\u00e1nos \u00fczenetek, term\u00e9kbemutat\u00f3k, v\u00e9lem\u00e9nyek \u00e9s esem\u00e9nyek a m\u00e1rka ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re. Melyek a legfontosabb mutat\u00f3k? L\u00e1that\u00f3s\u00e1g \u00e9s el\u00e9r\u00e9s. A VNR-ek, a social listening, blogjaink \u00e9s k\u00f6z\u00f6ss\u00e9gi platformjaink digit\u00e1lis l\u00e1bainkk\u00e9nt seg\u00edtenek minket helyt\u00e1llni a kommunik\u00e1ci\u00f3nkban. C\u00e9ljuk, hogy c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnket \u00fagy \u00e9rj\u00fck el, hogy az <\/span><span style=\"font-weight: 400;\">mindenki sz\u00e1m\u00e1ra el\u0151ny\u00f6s legyen.<\/span> <b>Olyan tartalmat hozunk l\u00e9tre, amely oktat \u00e9s seg\u00edt \u00e9s hozz\u00e1adott \u00e9rt\u00e9ket biztos\u00edt term\u00e9keinkhez \u00e9s szolg\u00e1ltat\u00e1sainkhoz. A Search Engine Optimization (SEO) \u00fatmutat\u00e1st ny\u00fajt a k\u00f6z\u00f6ns\u00e9gnek, hogy megtal\u00e1lja a tartalmunkat.<\/b><\/p><h3><b>SEO audit<\/b><\/h3><p><span style=\"font-weight: 400;\">Minden munka ellen\u0151rz\u00e9ssel kezd\u0151dik. Minden olyan weboldalt &#8211; az \u00fcgyfeled\u00e9t \u00e9s saj\u00e1tod is &#8211; \u00e9rt\u00e9kelni kell, hogy mennyire j\u00f3l struktur\u00e1lt. N\u00e9zd a keres\u0151motorok szem\u00e9vel. Teszteld a webhelyedre \u00e9rkez\u0151 forgalmat. Hogyan \u00e9rkeznek a honlapra, milyen szavakat keresnek? Van-e olyan kulcssz\u00f3, amellyel t\u00e1rs\u00edtan\u00e1d a munk\u00e1d, vagy egy olyan \u00fat, amelyet egy l\u00e1togat\u00f3d k\u00f6vethet? Ha szeretn\u00e9d, hogy felfigyeljenek tartalmadra, vagy a forgalmat szeretn\u00e9d n\u00f6velni, akkor biztosan jav\u00edtanod kell helyed a keres\u0151motorok rangsor\u00e1ban.<\/span><\/p><h3><b>A web \u00e9s a ragaszt\u00f3.<\/b><\/h3><p><span style=\"font-weight: 400;\">A weboldali hivatkoz\u00e1sok olyanok, mint a webes ragaszt\u00f3. A PR \u00e9s a SEO keresztezi egym\u00e1s \u00fatj\u00e1t a m\u00e9dia elhelyez\u00e9sekor olyan webhelyeken, amelyek a saj\u00e1t, vagy \u00fcgyfeleid weboldal\u00e1ra mutat\u00f3 linket tartalmaznak. Ez olyan, mint a sz\u00e1jr\u00f3l sz\u00e1jra j\u00e1r\u00f3 aj\u00e1nl\u00e1s, illetver ez a link seg\u00edt abban, hogy a keres\u0151motorok meghat\u00e1rozz\u00e1k, milyen t\u00edpus\u00fa tartalmat szolg\u00e1ltatsz a nyilv\u00e1noss\u00e1g sz\u00e1m\u00e1ra, \u00e9s seg\u00edt a motorok robotjainak v\u00e1laszolni egy adott keres\u00e9sre.<\/span><\/p><h3><b>H\u00e1rom tipp a hivatkoz\u00e1sok haszn\u00e1lat\u00e1hoz a nagyobb lefedetts\u00e9g \u00e9rdek\u00e9ben:<\/b><\/h3><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Min\u00e9l relev\u00e1nsabb a honlap az ipar vagy a v\u00e9gfelhaszn\u00e1l\u00f3k (\u00fcgyfelek) sz\u00e1m\u00e1ra, ann\u00e1l \u00e9rt\u00e9kesebb lesz a link mind a felhaszn\u00e1l\u00f3k, mind a keres\u0151motorok sz\u00e1m\u00e1ra.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A kevesebb mindig t\u00f6bb. T\u00fal sok linkel\u00e9s a webhelyre egy cikkben szint\u00e9n nem ide\u00e1lis gyakorlat. Egy webhelyr\u0151l vagy cikkr\u0151l csak egy vagy k\u00e9t linket haszn\u00e1lj a webhelyre, amelynek SEO-j\u00e1t jav\u00edtani szeretn\u00e9d.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A PR nem a linkek szisztematikus felhalmoz\u00f3d\u00e1sa a webhely \u00e1ltal\u00e1nos rangsorol\u00e1s\u00e1nak jav\u00edt\u00e1s\u00e1hoz a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt. Nem az \u00f6sszek\u00f6t\u00e9s \u00e9p\u00edt\u00e9se a PR szerepe, hanem az, hogy \u00fczenetet k\u00fcldj\u00f6n, \u00e9s az \u00fczenet r\u00e9v\u00e9n befoly\u00e1solja a k\u00f6z\u00f6ns\u00e9get. Ez\u00e9rt elengedhetetlen az elhelyez\u00e9s. \u00c9p\u00edts \u00e9s kezelj linkeket min\u0151s\u00e9gi, nem mennyis\u00e9gi szempontb\u00f3l.<\/span><\/li><\/ol><h3><b>Helyi tartalom = Blogol\u00e1s<\/b><\/h3><p><span style=\"font-weight: 400;\">A helyi tartalom prom\u00f3t\u00e1l\u00e1sa szint\u00e9n j\u00f3 m\u00f3dja a hat\u00e1s maximaliz\u00e1l\u00e1s\u00e1nak. Amikor megvan a c\u00e9lcsoportunk \u00f6sszes kulcsszava, probl\u00e9m\u00e1ja, \u00e9s k\u00e9pesek vagyunk megosztani az esettanulm\u00e1nyokat vagy m\u00e1s hossz\u00fa form\u00e1tum\u00fa tartalmat, strat\u00e9giailag fejleszthetj\u00fck a tartalmat \u00e9s \u00f6sszekapcsolhatjuk \u0151ket egym\u00e1ssal. Ezek a kapcsolatok befoly\u00e1solj\u00e1k a rangsorol\u00e1st \u00e9s a forgalom n\u00f6veked\u00e9s\u00e9t, ugyanakkor m\u00e9lyebb m\u00e1rka-asszoci\u00e1ci\u00f3kat is \u00e9p\u00edtenek.<\/span><\/p><h3><b>\u00cdrd meg t\u00f6rt\u00e9neted, \u00e9s oszd meg a vil\u00e1ggal!<\/b><\/h3><p><span style=\"font-weight: 400;\">Szolg\u00e1ltat\u00e1saink digit\u00e1lis \u00e9s k\u00f6z\u00f6ss\u00e9gi PR-t tartalmaznak: tartalommarketing &#8211; tartalomfejleszt\u00e9s \u00e9s gy\u00e1rt\u00e1s, weboldal\u00e9p\u00edt\u00e9ssel egy\u00fctt. Miut\u00e1n \u00f6sszegy\u0171jt\u00f6tt\u00fck az \u00f6sszes olyan inform\u00e1ci\u00f3t, amely az er\u0151s tartalom \u00e9s a webhelyre val\u00f3 hivatkoz\u00e1s l\u00e9trehoz\u00e1s\u00e1hoz sz\u00fcks\u00e9ges, seg\u00edt\u00fcnk megosztani azt a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. L\u00e1tni fogod, hogy a link\u00e9p\u00edt\u00e9s sokkal ink\u00e1bb hasonl\u00f3 a hagyom\u00e1nyos k\u00f6z\u00f6ns\u00e9gkapcsolatokhoz, \u00e9s ez az online jelenl\u00e9ted ki\u00e9p\u00edt\u00e9s\u00e9ben is tud seg\u00edteni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c1ltal\u00e1nos \u00fczenetek, term\u00e9kbemutat\u00f3k, v\u00e9lem\u00e9nyek \u00e9s esem\u00e9nyek a m\u00e1rka ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re. Melyek a legfontosabb mutat\u00f3k? L\u00e1that\u00f3s\u00e1g \u00e9s el\u00e9r\u00e9s. A VNR-ek, a social listening, blogjaink \u00e9s k\u00f6z\u00f6ss\u00e9gi platformjaink digit\u00e1lis l\u00e1bainkk\u00e9nt seg\u00edtenek minket helyt\u00e1llni a kommunik\u00e1ci\u00f3nkban. C\u00e9ljuk, hogy c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnket \u00fagy \u00e9rj\u00fck el, hogy az mindenki sz\u00e1m\u00e1ra el\u0151ny\u00f6s legyen. Olyan tartalmat hozunk l\u00e9tre, amely oktat \u00e9s seg\u00edt \u00e9s hozz\u00e1adott [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-pr","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi k\u00f6ze a SEO-nak a PR-hoz? - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/mi-koze-a-seo-nak-a-pr-hoz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi k\u00f6ze a SEO-nak a PR-hoz? - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"\u00c1ltal\u00e1nos \u00fczenetek, term\u00e9kbemutat\u00f3k, v\u00e9lem\u00e9nyek \u00e9s esem\u00e9nyek a m\u00e1rka ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re. 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