{"id":1241,"date":"2019-06-26T09:43:56","date_gmt":"2019-06-26T07:43:56","guid":{"rendered":"https:\/\/pragent.hu\/?p=1241"},"modified":"2019-11-08T10:26:37","modified_gmt":"2019-11-08T09:26:37","slug":"mi-all-a-legnagyszerubb-pr-mutatvanyok-hattereben","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/mi-all-a-legnagyszerubb-pr-mutatvanyok-hattereben\/","title":{"rendered":"Mi \u00e1ll a legnagyszer\u0171bb PR mutatv\u00e1nyok h\u00e1tter\u00e9ben?"},"content":{"rendered":"<p><br>\u201eA PR \u00f6sszetettebb folyamat, mint valaha volt, \u00e9s a potenci\u00e1lis befoly\u00e1sol\u00f3 szem\u00e9lyek, akikkel kapcsolatot szeretn\u00e9nk teremteneni, sokkal \u00f6sszetettebb\u00e9 v\u00e1lt. A legjobb m\u00f3d ennek a kih\u00edv\u00e1snak kezel\u00e9s\u00e9re az \u00fajragondol\u00e1s \u00e9s a tervez\u00e9s. Az al\u00e1bbi ter\u00fcletekre oszthatjuk fel:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Betekint\u00e9s &#8211; a k\u00f6z\u00f6ns\u00e9g viselked\u00e9s\u00e9nek \u00e9s lehet\u0151s\u00e9geinek jobb meg\u00e9rt\u00e9se<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Befoly\u00e1sol\u00e1s &#8211; annak \u00e9rtelmez\u00e9se, hogy ki a leger\u0151sebb sz\u00f3nok a k\u00f6z\u00f6ss\u00e9gi platformokon<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00dczenetk\u00fcld\u00e9s &#8211; \u00e9rtelmezz\u00fck \u00e9s ellen\u0151rizz\u00fck a kommunik\u00e1ci\u00f3ban haszn\u00e1lt nyelvet.  \u201d Ged Carroll<\/li><\/ul>\n\n\n\n<p><strong>A Tr\u00f3nok Harca winterfelli h\u00e1bor\u00faja szinte semmi PR-ban folytatott kreat\u00edv \u00f6tletek h\u00e1bor\u00faj\u00e1hoz k\u00e9pest. Ez a h\u00e1bor\u00fa a figyelem\u00e9rt, bizalom\u00e9rt k\u00fczd az algoritmusok \u00e9s a hamis h\u00edrek ellen.<\/strong><\/p>\n\n\n\n<p>N\u00e9h\u00e1nyan \u00fagy gondolj\u00e1k, hogy a PR szakemberek nem a kreat\u00edv kateg\u00f3ri\u00e1ba tartoznak &#8211; kiv\u00e9ve, amikor a vad PR-mutatv\u00e1nyokr\u00f3l vagy tr\u00fckk\u00f6kr\u0151l hallunk. Ez egy t\u00e9vhit. A kreativit\u00e1s hatalmas szerepet j\u00e1tszik a PR dolgoz\u00f3k mindennapi munk\u00e1j\u00e1ban, friss\u00edt\u0151 koncepci\u00f3iban, \u00faj t\u00f6rt\u00e9netek bemutat\u00e1s\u00e1nak m\u00f3djaiban, felejthetetlen esem\u00e9nyeket teremtve a sajt\u00f3 sz\u00e1m\u00e1ra.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kreat\u00edvak a PR \u00fcgyn\u00f6ks\u00e9gek?<\/strong><\/h2>\n\n\n\n<p>A <em>The Holmes Report\u2019s <\/em><a href=\"https:\/\/www.holmesreport.com\/long-reads\/article\/creativity-in-pr-2017-the-rise-of-the-creative-director\"><em>Creativity in PR<\/em><\/a><em> <\/em>vizsg\u00e1latban, amely a PR vezet\u0151it vizsg\u00e1lja a vil\u00e1g minden t\u00e1j\u00e1r\u00f3l, a PR-\u00fcgyn\u00f6ks\u00e9gek v\u00e1laszad\u00f3inak 68%-a azt \u00e1ll\u00edtja, hogy \u00fcgyfeleik nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel k\u00f6zelednek a PR csapathoz \u201enagy, kreat\u00edv \u00f6tleteik\u00e9rt\u201d, mint kor\u00e1bban. Ez hatalmas elmozdul\u00e1st mutat azokt\u00f3l az id\u0151kt\u0151l, amikor a PR \u00fcgyn\u00f6ks\u00e9geket sajt\u00f3hivatalnak tartott\u00e1k. \u00dagy t\u0171nik, a vez\u00e9rigazgat\u00f3k \u00e9s a d\u00f6nt\u00e9shoz\u00f3k felismert\u00e9k, hogy a t\u00f6bb csatorn\u00e1n folytatott folyamatos kommunik\u00e1ci\u00f3hoz a PR-nak kell egyedi megk\u00f6zel\u00edt\u00e9sekkel kell el\u0151rukkolniuk, hogy \u00e1tt\u00f6rj\u00e9k a m\u00e9dia-zaj fal\u00e1t.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vad PR mutatv\u00e1nyok<\/strong><\/h2>\n\n\n\n<p>Rendben, vad, \u0151r\u00fclt, nem szokv\u00e1nyos \u00e9s b\u00e1tor gondolatokra van sz\u00fcks\u00e9g\u00fcnk, de \u00fagy, hogy hat\u00e9konyan teljes\u00edts\u00fcnk. Mi lehet a tr\u00fckk, vagy a titkos \u00f6sszetev\u0151, hogy ne t\u00falozzuk el, de m\u00e9gis l\u00e9trehozzunk valamit, ami el\u00e9ri az embereket? Lehet ez m\u00e9g mindig egy adat-gazdag k\u00f6rnyezet? Bizonyosan. Ha szak\u00edtunk egy kis id\u0151t a legjobb PR-mutatv\u00e1nyok \u00e1tvizsg\u00e1l\u00e1s\u00e1ra a <a href=\"https:\/\/www.prexamples.com\/\">PRexamples.com<\/a>-on, akkor megtal\u00e1lhatjuk a legfontosabb \u00f6sszetev\u0151ket.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.prexamples.com\/2019\/04\/lego-launches-braille-bricks-to-help-blind-children-learn-through-play\/\">A Lego kiadja a Braille Bricks-et, hogy j\u00e1t\u00e9kkal seg\u00edtsen a vak gyerekeknek<\/a><\/p>\n\n\n\n<p>Insight: A gyerekek szeretnek leg\u00f3zni, de lehet, hogy a t\u00e9gl\u00e1kban m\u00e9g t\u00f6bb rejlik, mint a j\u00e1t\u00e9k. Mi lenne, ha seg\u00edthetn\u00e9nk a gyerekeknek, hogy sz\u00f3rakoztat\u00f3 m\u00f3don megtanulj\u00e1k a Braille-\u00edr\u00e1st, mik\u00f6zben \u00e9rezhetik a j\u00e1t\u00e9k \u00f6r\u00f6m\u00e9t?<\/p>\n\n\n\n<p>\u00c9rzelem: Egy \u00faj vil\u00e1g teremt\u00e9s\u00e9hez l\u00e1tni vagy \u00e9rezni kell, milyen t\u00e9gl\u00e1kat tartunk a kez\u00fcnkben, amelyek nem \u00e1llnak rendelkez\u00e9sre a vakok vagy a gyeng\u00e9nl\u00e1t\u00f3 gyermekek sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p>Mutatv\u00e1ny: a kreativit\u00e1s mindig \u00f6sszekapcsolta a megfelel\u0151 pontokat, \u00e9s \u00edgy k\u00e9t ismert dolgot, ami valami \u00fajat teremt. Egyszer\u0171, de m\u00e9gis ragyog\u00f3. Braille-t\u00e9gl\u00e1kat hoztak l\u00e9tre, amelyeken sz\u00e1mok \u00e9s bet\u0171k szerepelnek Braille-ben, \u00edgy a l\u00e1t\u00f3 \u00e9s l\u00e1t\u00e1ss\u00e9r\u00fclt gyerekek egyszerre j\u00e1tszhatnak \u00e9s tanulhatnak.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.prexamples.com\/2019\/03\/hbo-hides-six-iron-thrones-in-secret-locations-around-the-world\/\"><strong>Az HBO hat Vastr\u00f3nust rejt el a vil\u00e1gban<\/strong><\/a><\/p>\n\n\n\n<p>Betekint\u00e9s: Nyilv\u00e1nval\u00f3, hogy a vil\u00e1g tele van Tr\u00f3nok Harca rajong\u00f3kkal, \u00e9s tudjuk, hogy jelenleg a &#8222;T\u00e9l k\u00f6zeledt\u00e9nek &#8221; hull\u00e1m\u00e1t lovagl\u00f3 kamp\u00e1nyok sz\u00e9les v\u00e1laszt\u00e9k\u00e1t kapjuk. A HBO-nak ennek a tetej\u00e9n kell lennie, \u00e9s akkora durran\u00e1st kell keltenie, mint m\u00e9g soha. Vajon milyen messzire mennek a rajong\u00f3k a tr\u00f3n\u00e9rt?<\/p>\n\n\n\n<p>\u00c9rzelem: A Tr\u00f3nok Harca a kalandr\u00f3l \u00e9s a felfedez\u00e9sr\u0151l sz\u00f3l, m\u00edg a f\u0151szerepl\u0151k meg\u00e1ll\u00edthatatlanul haladnak v\u00e9gzet\u00fck fel\u00e9, am\u00edg el nem fogy az idej\u00fck. A n\u00e9z\u0151kkel is ezt kell \u00e9reztetni. Legyenek a tr\u00f3n vad\u00e1szai.<\/p>\n\n\n\n<p>Stunt: Az utols\u00f3 szezonban a HBO az ikonikus Vastr\u00f3nus\u00e1b\u00f3l hat v\u00e1ltozatot rejtett el a vil\u00e1g minden t\u00e1j\u00e1n, titkos helyeken. L\u00e9trehoztak egy mikrosite-ot, a <a href=\"https:\/\/www.forthethrone.com\/quest\/throne-of-the-forest\">ForTheTrone<\/a>-t, amely h\u00e1rom k\u00fcldet\u00e9st tartalmaz (Bleed, Quest, Create) a rajong\u00f3k sz\u00e1m\u00e1ra.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.prexamples.com\/2019\/03\/linkedin-created-pop-up-pub-for-job-seekers\/\"><strong>A LinkedIn \u00e9s a pop-up pub megnyit\u00e1sa az \u00e1ll\u00e1skeres\u0151k sz\u00e1m\u00e1ra<\/strong><\/a><\/p>\n\n\n\n<p>Insight: A LinkedIn olyan hely, ahol az emberek szakmai kapcsolatokat \u00e9p\u00edtenek \u00e9s munk\u00e1t, \u00faj tehets\u00e9geket keresnek. A GDPR miatt, p\u00e9ld\u00e1ul a londoni v\u00e1rosokban, ahol a CV-k szabad \u00e1ll\u00e1shelyekre t\u00f6rt\u00e9n\u0151 \u00e1tad\u00e1sa nagy dolog volt &#8211; az emberek k\u00e9nytelenek \u00f6n\u00e9letrajzukat az interneten kereszt\u00fcl k\u00fcldeni. Nincs szem\u00e9lyes kapcsolat.<\/p>\n\n\n\n<p>\u00c9rzelem: A munkakeres\u00e9s stresszes lehet, CV-k\u00fcld\u0151 robotokk\u00e1 v\u00e1lunk, amiknek nincs k\u00f6zvetlen kapcsolata j\u00f6v\u0151beli csapat\u00e1val vagy f\u0151n\u00f6k\u00e9vel, am\u00edg megh\u00edv\u00e1st nem kapunk egy \u00e1ll\u00e1sinterj\u00fara. Nem valami j\u00f3 \u00e9rz\u00e9s, igaz?<\/p>\n\n\n\n<p>Stunt: A LinkedIn bejelentette, hogy megnyit egy k\u00fcl\u00f6nleges pop-up pubot, amely ebben seg\u00edt a munkakeres\u0151knek. Mennyire k\u00e9nyelmes az online-b\u00f3l offline-t csin\u00e1lni? A LinkedIn arra \u00f6szt\u00f6nzi a londoniakat, hogy a munkahelyi vad\u00e1szat sor\u00e1n l\u00e9pjenek kapcsolatba k\u00f6z\u00f6ss\u00e9g\u00fckkel, tov\u00e1bb\u00e1 exkluz\u00edv \u00e9l\u0151 \u00e1ll\u00e1saj\u00e1nlatokat k\u00edn\u00e1lnak c\u00e9gekt\u0151l, lehet\u0151v\u00e9 teszik a l\u00e1togat\u00f3k sz\u00e1m\u00e1ra, hogy professzion\u00e1lis fot\u00f3kat k\u00e9sz\u00edtsenek, karrier tan\u00e1csokat kapjanak. Csak 18 \u00e9vn\u00e9l id\u0151sebbnek kell lenni, \u00e9s LinkedIn profillal kell rendelkezni.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hogyan lehet ilyen PR-mutatv\u00e1nyokat el\u0151adni?<\/strong><\/h2>\n\n\n\n<p>A LinkedIn karrier szak\u00e9rt\u0151je, Darain Faraz kiemeli a mutatv\u00e1nyok f\u0151bb pontjait: \u201eMegoszt\u00e1sokkal, posztol\u00e1sok \u00e9s a kapcsolatok ki\u00e9p\u00edt\u00e9s\u00e9vel a LinkedIn-en k\u00f6zelebb ker\u00fclhetsz a k\u00edv\u00e1nt munk\u00e1hoz. Ez\u00e9rt hoztuk l\u00e9tre a Linked Inn-t &#8211; hogy ezt \u00e9letre kelts\u00fck \u00e9s bemutassuk, hogy a munkakeres\u00e9si folyamatnak nem kell olyan id\u0151ig\u00e9nyesnek lennie, mint gondoln\u00e1nk.<br><\/p>\n\n\n\n<p>Meg kell ismerned m\u00e1rk\u00e1dat \u00e9s a k\u00f6z\u00f6ns\u00e9gedet is. Tudd meg, milyen \u00e9rz\u00e9seket \u00e9s \u00fczenetet szeretn\u00e9l k\u00f6zvet\u00edteni, majd ezut\u00e1n j\u00f6het az eszk\u00f6z, amellyel k\u00f6zvet\u00edtesz, a legjobb megold\u00e1s, egy \u00e9lm\u00e9ny. Egy\u00fctt \u00f6ssze tudjuk kapcsolni a pontokat, \u00e9s egyedi PR mutatv\u00e1nyokat l\u00e9trehozni! Mes\u00e9lk nek\u00fcnk \u00fczenetedr\u0151l, amelyet kreat\u00edv m\u00f3don szeretn\u00e9l megmutatni!<br><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eA PR \u00f6sszetettebb folyamat, mint valaha volt, \u00e9s a potenci\u00e1lis befoly\u00e1sol\u00f3 szem\u00e9lyek, akikkel kapcsolatot szeretn\u00e9nk teremteneni, sokkal \u00f6sszetettebb\u00e9 v\u00e1lt. A legjobb m\u00f3d ennek a kih\u00edv\u00e1snak kezel\u00e9s\u00e9re az \u00fajragondol\u00e1s \u00e9s a tervez\u00e9s. Az al\u00e1bbi ter\u00fcletekre oszthatjuk fel: Betekint\u00e9s &#8211; a k\u00f6z\u00f6ns\u00e9g viselked\u00e9s\u00e9nek \u00e9s lehet\u0151s\u00e9geinek jobb meg\u00e9rt\u00e9se Befoly\u00e1sol\u00e1s &#8211; annak \u00e9rtelmez\u00e9se, hogy ki a leger\u0151sebb sz\u00f3nok a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[20],"tags":[68,66],"class_list":["post-1241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr-en","tag-kreativ-pr","tag-peldak","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi \u00e1ll a legnagyszer\u0171bb PR mutatv\u00e1nyok h\u00e1tter\u00e9ben? - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/mi-all-a-legnagyszerubb-pr-mutatvanyok-hattereben\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi \u00e1ll a legnagyszer\u0171bb PR mutatv\u00e1nyok h\u00e1tter\u00e9ben? - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"\u201eA PR \u00f6sszetettebb folyamat, mint valaha volt, \u00e9s a potenci\u00e1lis befoly\u00e1sol\u00f3 szem\u00e9lyek, akikkel kapcsolatot szeretn\u00e9nk teremteneni, sokkal \u00f6sszetettebb\u00e9 v\u00e1lt. A legjobb m\u00f3d ennek a kih\u00edv\u00e1snak kezel\u00e9s\u00e9re az \u00fajragondol\u00e1s \u00e9s a tervez\u00e9s. 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