{"id":1219,"date":"2019-06-17T08:00:08","date_gmt":"2019-06-17T06:00:08","guid":{"rendered":"https:\/\/pragent.hu\/?p=1219"},"modified":"2019-11-08T10:24:54","modified_gmt":"2019-11-08T09:24:54","slug":"what-information-is-needed-for-a-real-creative-pr-idea","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/what-information-is-needed-for-a-real-creative-pr-idea\/","title":{"rendered":"Mire van sz\u00fcks\u00e9g az igaz\u00e1n kreat\u00edv PR-hoz?"},"content":{"rendered":"
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A kreativit\u00e1s t\u00f6bb dologt\u00f3l is f\u00fcgg. Egy r\u00e9sze az adatok, a c\u00e9lok, az inform\u00e1ci\u00f3\u2026 h\u00edvhatjuk ak\u00e1r strat\u00e9gi\u00e1nak?<\/span><\/p>

Egy PR-kamp\u00e1ny c\u00e9lkit\u0171z\u00e9sei.<\/b><\/h3>

Sz\u00e1nj id\u0151t a mi\u00e9rtek alapos \u00e1tvizsg\u00e1l\u00e1s\u00e1ra, haszn\u00e1lj social listeninget, hogy val\u00f3s adatokkal t\u00e1maszthasd al\u00e1 saj\u00e1t megl\u00e1t\u00e1saidat. A felt\u00e9telez\u00e9sek elt\u00e9r\u0151 eredm\u00e9nyekhez vezethetnek, m\u00e1rpedig egy kamp\u00e1nynak \u00fczenet-k\u00f6zpont\u00fanak kell maradnia. A social listening lehet\u0151s\u00e9get ad arra is, hogy figyelemmel k\u00eds\u00e9rj\u00fck a strat\u00e9gia hat\u00e9konys\u00e1g\u00e1t.<\/span><\/p>

Szeretn\u00e9d n\u00f6velni k\u00f6z\u00f6ns\u00e9gedet, az elad\u00e1sokat, vagy jav\u00edtani m\u00e1rk\u00e1d h\u00edrnev\u00e9t? Err\u0151l egy\u00e9rtelm\u0171en t\u00e1j\u00e9koztatnod kell \u00fcgyn\u00f6ks\u00e9ged, miel\u0151tt briefet k\u00fcldesz. A social listeninggel m\u00e9rhet\u0151 c\u00e9lokat fogunk meghat\u00e1rozni – mint p\u00e9ld\u00e1ul 100 teheraut\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9se.<\/span><\/p>

Milyen messzire mehet\u00fcnk?<\/b><\/h3>

Az egyedi gondolkod\u00e1sm\u00f3d elengedhetetlen kreat\u00edv PR-\u00f6tletek l\u00e9trehoz\u00e1s\u00e1hoz. M\u00e9gis, egyes \u00fcgyfelek nem szeretnek t\u00fal messzire menni, ami nem seg\u00edt kit\u0171nni a t\u00f6megb\u0151l. Az \u00faj, innovat\u00edv \u00f6tletek lehet\u0151v\u00e9 teszik a szervezet \u00e9s az \u00fcgyn\u00f6ks\u00e9g sz\u00e1m\u00e1ra, hogy a versenyt\u00e1rsak el\u0151tt maradjanak. Az \u00faj technol\u00f3gi\u00e1k, p\u00e9ld\u00e1ul a VR haszn\u00e1lat\u00e1t a c\u00e9lk\u00f6z\u00f6ns\u00e9g is ig\u00e9nyelheti.<\/span><\/p>

A c\u00e9lk\u00f6z\u00f6ns\u00e9g ismerete.<\/b><\/h3>

Igen, r\u00e9gi \u00f6tlet, de aranyat \u00e9r. Milyen csoportokkal kell kommunik\u00e1lni? Kiket kell bevonni? Kinek a t\u00e1mogat\u00e1s\u00e1ra van sz\u00fcks\u00e9g\u00fcnk? Kit fog \u00e9rinteni a kapcsol\u00f3d\u00f3 probl\u00e9ma? Ezeket a k\u00e9rd\u00e9seket meg kell vizsg\u00e1lnunk, miel\u0151tt elkezden\u00e9nk az \u00f6tletb\u00f6rz\u00e9t az \u00fczenetr\u0151l, \u00e9s ha nem vagy felk\u00e9sz\u00fclve vagy szeretn\u00e9d \u00fajragondolni vel\u00fcnk tervedet, \u00f6r\u00f6mmel l\u00e1tunk.<\/span><\/p>

L\u00e9trehoz\u00e1s. Kiadat\u00e1s. Ellen\u0151rz\u00e9s. \u00c9s \u00fajra.<\/b><\/h3>

Minden, ami a kommunik\u00e1ci\u00f3s, marketing \u00e9s PR strat\u00e9gi\u00e1dban van vagy lesz, elengedhetetlen a kamp\u00e1nyhoz, de belefoghatunk a h\u00e1rom legfontosabb inform\u00e1ci\u00f3val. Ezek alapj\u00e1n seg\u00edt\u00fcnk Neked a megfelel\u0151 platformok kiv\u00e1laszt\u00e1s\u00e1ban, az \u00fczenetek feldolgoz\u00e1s\u00e1ban, kreat\u00edv n\u00e9z\u0151pont megtal\u00e1l\u00e1s\u00e1ban az \u00fczenet k\u00e9zbes\u00edt\u00e9s\u00e9hez, a taktika \u00e9s a tev\u00e9kenys\u00e9gek strat\u00e9gi\u00e1j\u00e1nak meghat\u00e1roz\u00e1s\u00e1ban. Amint a kamp\u00e1ny \u00faton van, mi v\u00e9gigk\u00eds\u00e9rj\u00fck veled, hogy tov\u00e1bbi inform\u00e1ci\u00f3kat gy\u0171jts\u00fcnk \u00f6ssze, figyelemmel k\u00eds\u00e9rj\u00fck \u00e9s \u00e9rt\u00e9kelj\u00fck a cselekm\u00e9nyeket, reakci\u00f3kat, \u00e9s ezekb\u0151l az \u00e9rt\u00e9kes adatokb\u00f3l betekint\u00e9st ny\u00fajtsunk Neked, amely seg\u00edteni fognak k\u00f6vetkez\u0151 kamp\u00e1nyod l\u00e9trehoz\u00e1s\u00e1ban.<\/span><\/p>

Ha kedvet kapt\u00e1l egy utaz\u00e1shoz, gyere el hozz\u00e1nk egy kalandind\u00edt\u00f3 megbesz\u00e9l\u00e9sre, mes\u00e9lj nek\u00fcnk c\u00e9gedr\u0151l \u00e9s c\u00e9ljaidr\u00f3l!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A kreativit\u00e1s t\u00f6bb dologt\u00f3l is f\u00fcgg. Egy r\u00e9sze az adatok, a c\u00e9lok, az inform\u00e1ci\u00f3\u2026 h\u00edvhatjuk ak\u00e1r strat\u00e9gi\u00e1nak? Egy PR-kamp\u00e1ny c\u00e9lkit\u0171z\u00e9sei. Sz\u00e1nj id\u0151t a mi\u00e9rtek alapos \u00e1tvizsg\u00e1l\u00e1s\u00e1ra, haszn\u00e1lj social listeninget, hogy val\u00f3s adatokkal t\u00e1maszthasd al\u00e1 saj\u00e1t megl\u00e1t\u00e1saidat. A felt\u00e9telez\u00e9sek elt\u00e9r\u0151 eredm\u00e9nyekhez vezethetnek, m\u00e1rpedig egy kamp\u00e1nynak \u00fczenet-k\u00f6zpont\u00fanak kell maradnia. A social listening lehet\u0151s\u00e9get ad arra is, hogy […]<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[45,44],"tags":[],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-pr","category-social-listening","entry","has-media"],"yoast_head":"\nMire van sz\u00fcks\u00e9g az igaz\u00e1n kreat\u00edv PR-hoz? - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/what-information-is-needed-for-a-real-creative-pr-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mire van sz\u00fcks\u00e9g az igaz\u00e1n kreat\u00edv PR-hoz? - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"A kreativit\u00e1s t\u00f6bb dologt\u00f3l is f\u00fcgg. 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Egy r\u00e9sze az adatok, a c\u00e9lok, az inform\u00e1ci\u00f3\u2026 h\u00edvhatjuk ak\u00e1r strat\u00e9gi\u00e1nak? Egy PR-kamp\u00e1ny c\u00e9lkit\u0171z\u00e9sei. Sz\u00e1nj id\u0151t a mi\u00e9rtek alapos \u00e1tvizsg\u00e1l\u00e1s\u00e1ra, haszn\u00e1lj social listeninget, hogy val\u00f3s adatokkal t\u00e1maszthasd al\u00e1 saj\u00e1t megl\u00e1t\u00e1saidat. A felt\u00e9telez\u00e9sek elt\u00e9r\u0151 eredm\u00e9nyekhez vezethetnek, m\u00e1rpedig egy kamp\u00e1nynak \u00fczenet-k\u00f6zpont\u00fanak kell maradnia. A social listening lehet\u0151s\u00e9get ad arra is, hogy […]","og_url":"https:\/\/pragent.hu\/en\/what-information-is-needed-for-a-real-creative-pr-idea\/","og_site_name":"PR AGENT Communications","article_publisher":"https:\/\/www.facebook.com\/PRAgentCommunications\/","article_published_time":"2019-06-17T06:00:08+00:00","article_modified_time":"2019-11-08T09:24:54+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog15.jpg","type":"image\/jpeg"}],"author":"PR-Agent Communications","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PR-Agent Communications","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/#article","isPartOf":{"@id":"https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/"},"author":{"name":"PR-Agent Communications","@id":"https:\/\/pragent.hu\/#\/schema\/person\/13d1a99cee3f07314018d19c45fcd9d9"},"headline":"Mire van sz\u00fcks\u00e9g az igaz\u00e1n kreat\u00edv PR-hoz?","datePublished":"2019-06-17T06:00:08+00:00","dateModified":"2019-11-08T09:24:54+00:00","mainEntityOfPage":{"@id":"https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/"},"wordCount":514,"commentCount":0,"publisher":{"@id":"https:\/\/pragent.hu\/#organization"},"image":{"@id":"https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog15.jpg","articleSection":["Data & PR","Social Listening"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/","url":"https:\/\/pragent.hu\/what-information-is-needed-for-a-real-creative-pr-idea\/","name":"Mire van sz\u00fcks\u00e9g az igaz\u00e1n kreat\u00edv PR-hoz? 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