{"id":1202,"date":"2019-06-12T08:00:43","date_gmt":"2019-06-12T06:00:43","guid":{"rendered":"https:\/\/pragent.hu\/?p=1202"},"modified":"2019-11-08T10:22:43","modified_gmt":"2019-11-08T09:22:43","slug":"hogyan-merheto-a-kreativitas-a-pr-ban","status":"publish","type":"post","link":"https:\/\/pragent.hu\/en\/hogyan-merheto-a-kreativitas-a-pr-ban\/","title":{"rendered":"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban?"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u0150szint\u00e9n sz\u00f3lva, nem k\u00f6nny\u0171 a kreativit\u00e1st m\u00e9rni. Besz\u00e9lhet\u00fcnk a wow-t\u00e9nyez\u0151kr\u0151l, de ha egy kamp\u00e1ny kifizet\u00e9s\u00e9r\u0151l van sz\u00f3, akkor nem biztos, hogy el\u00e9g egy sz\u00e9p vizu\u00e1l \u00e9s egy sz\u00edvmelenget\u0151 \u00fczenetek. Sz\u00fcks\u00e9g\u00fcnk van szil\u00e1rd indokokra, hat\u00e9konys\u00e1gra az \u00e9rt\u00e9kes\u00edt\u00e9s, a h\u00edrn\u00e9v, a viselked\u00e9sv\u00e1ltoz\u00e1s vagy m\u00e1s relev\u00e1ns KPI-k (kulcsfontoss\u00e1g\u00fa mutat\u00f3sz\u00e1mok) szempontj\u00e1b\u00f3l. Ellenkez\u0151 esetben az \u00f6tlet nem lesz megb\u00edzhat\u00f3 \u00e9s ez \u00e1ltal szponzor\u00e1lt sem.<\/span><\/p>

A mennyis\u00e9gi \u00e9s min\u0151s\u00e9gi m\u00e9r\u00e9s<\/b><\/h3>

A social listening ter\u00e9n egy v\u00e9kony vonal h\u00faz\u00f3dik a szoci\u00e1lis m\u00e9di\u00e1n m\u00e9rhet\u0151 \u00e9s nem m\u00e9rhet\u0151 adatok k\u00f6z\u00f6tt. Egy kreat\u00edv PR-kamp\u00e1ny vagy tev\u00e9kenys\u00e9g seg\u00edt a c\u00e9g\u00e9rt\u00e9kek kifejez\u00e9s\u00e9ben a m\u00e1rkahangjaikban. A k\u00f6z\u00f6ns\u00e9g legjobb t\u00e1rsadalmi platformj\u00e1nak haszn\u00e1lata \u00e9s az \u00e9rdekelt felekkel folytatott interj\u00fak megteremt\u00e9se jobban t\u00fckr\u00f6zi a c\u00e9lk\u00f6z\u00f6ns\u00e9get, ha \u00e1ltal\u00e1nos multiplatform kamp\u00e1nyt ind\u00edtunk \u00fcgyfeleink \u00faj term\u00e9keir\u0151l. Strat\u00e9giai c\u00e9ljainkt\u00f3l f\u00fcgg\u0151en k\u00e9pesek lesz\u00fcnk a kreativit\u00e1st m\u00e9rni a bekapcsol\u00f3d\u00e1s sz\u00e1m\u00e1val. M\u00e9rni tudjuk az egyes elemekkel foglalkoz\u00f3 szem\u00e9lyek sz\u00e1m\u00e1t (t\u00e1rsadalmi r\u00e9szesed\u00e9sek, like-ok \u00e9s megjegyz\u00e9sek).<\/span><\/p>

Egy nagyszer\u0171 \u00f6tlet \u00f6sszehangolja a v\u00e1llalat k\u00fcldet\u00e9s\u00e9t a piaccal<\/b><\/h3>

A piac ismerete elengedhetetlen, n\u00e9lk\u00fcle nem tudjuk megszabni a megfelel\u0151 c\u00e9lokat, nem tudjuk ellen\u0151rizni k\u00fcldet\u00e9s\u00fcnket. A PR-Agent Communications-n\u00e9l \u00fagy gondoljuk, hogy a ma kommunik\u00e1ci\u00f3s beruh\u00e1z\u00e1sa a holnap digit\u00e1lis jelenl\u00e9te, \u00e9s ennek a digit\u00e1lis jelenl\u00e9tnek a ki\u00e9p\u00edt\u00e9s\u00e9hez nagyszer\u0171 digit\u00e1lis \u00f6tletekre van sz\u00fcks\u00e9g\u00fcnk. Minden piac digit\u00e1lis \u00e1talak\u00edt\u00e1son megy kereszt\u00fcl, \u00edgy a digit\u00e1lis gondolkod\u00e1s mostanra meglehet\u0151sen er\u0151s eszk\u00f6z.<\/span><\/p>

Mentions: M\u00e9rj\u00fck meg, hogy h\u00e1ny online elemet eml\u00edt a m\u00e1rka, a szervezet vagy a term\u00e9k.<\/span><\/p>

A B2B m\u00e1rk\u00e1k kreat\u00edv PR-rel el\u00e9rhet\u0151k lesznek<\/b><\/h3>

A B2B az egyik legnehezebb ter\u00fclet, \u00e9s tudjuk, hogy az aut\u00f3ipar \u00e9s a B2B v\u00e1llalat \u00fcgyfeleinek rohanniuk kell, hogy kreat\u00edv m\u00f3don tal\u00e1lj\u00e1k meg a versenyel\u0151nyt ezen a zs\u00fafolt piacon. Nem szabad elfelejten\u00fcnk, hogy a v\u00e1llalatokon bel\u00fcl m\u00e9g mindig vannak d\u00f6nt\u00e9shoz\u00f3k, emberek, akik kapcsolatokra, val\u00f3di arcokra v\u00e1gynak. A val\u00f3s\u00e1gban nem c\u00e9gekkel \u00fczletelnek a c\u00e9gek, hanem egy vez\u00e9rigazgat\u00f3 a m\u00e1sikkal. Bemutathatjuk a c\u00e9g emberibb arc\u00e1t a nyilv\u00e1noss\u00e1g sz\u00e1m\u00e1ra, vagy c\u00e9g\u00fcnk kult\u00far\u00e1j\u00e1t. PR-csapatunk a legjobb kreat\u00edv \u00f6tleteiket \u00e9s digit\u00e1lis ismereteiket vetik be olyan taktika megtervez\u00e9s\u00e9ben, amely rengeteg organikusan szerzett \u00e9s megosztott m\u00e9di\u00e1t hoz l\u00e9tre szem\u00e9lyre szabott k\u00f6lts\u00e9gvet\u00e9sb\u0151l. A kreativit\u00e1st tal\u00e1n a benyom\u00e1sok (impressions) fogj\u00e1k m\u00e9rni, ami azoknak az embereknek a sz\u00e1ma, akik megl\u00e1togattak egy elemet, de biztosonyoss\u00e1got nyerhet\u00fcnk az el\u00e9r\u00e9s (reach) sz\u00e1m\u00e1b\u00f3l, hogy mennyire siker\u00fclt a PR-kamp\u00e1nynak berobbanni az \u00e9terbe, vagy egy bizonyos c\u00e9lcsoportba.<\/span><\/p>

Egy kreat\u00edv PR-csapat egy f\u00e1radt \u00fczenetet friss\u00e9 tesz<\/b><\/h3>

M\u00e9rj\u00fck \u00e9s \u00e9rt\u00e9kelj\u00fck az \u201eElemeket\u201d. Az elemek megm\u00e9rnek minden olyan tartalmat (blogbejegyz\u00e9seket, cikkeket stb.), amelyek eredetileg digit\u00e1lis m\u00e9diumk\u00e9nt jelentek meg. Ezek t\u00f6bb hagyom\u00e1nyos sz\u00e1mot kapnak, mint p\u00e9ld\u00e1ul az oldalmegtekint\u00e9sek, kattint\u00e1sok, eml\u00edt\u00e9sek, de a kreativit\u00e1st is m\u00e9rik. M\u00e9gis, hogyan lehet a kreativit\u00e1st a t\u00e1rsadalmi tartalomba befecskendezni?<\/span><\/p>

\u201eA szoci\u00e1lis m\u00e9dia tartalm\u00e1nak mindig vil\u00e1gos c\u00e9lt kell szolg\u00e1lnia, legyen az az inform\u00e1ci\u00f3k\u00f6zl\u00e9s, sz\u00f3rakoztat\u00e1s vagy inspir\u00e1ci\u00f3. Miel\u0151tt elkezden\u00e9nek egy k\u00f6z\u00f6ss\u00e9gi m\u00e9dia programot, a m\u00e1rk\u00e1knak alaposan meg kell fontolniuk, milyen eredm\u00e9nyeket k\u00edv\u00e1nnak el\u00e9rni. Megpr\u00f3b\u00e1lnak betekint\u00e9st nyerni, v\u00e1laszokat kelteni, vagy forgalmat ind\u00edtani online vagy az \u00fczletben? Az\u00e1ltal, hogy kifejezetten meghat\u00e1rozzuk a szoci\u00e1lis m\u00e9dia tartalm\u00e1nak el\u00e9r\u00e9s\u00e9nek c\u00e9lj\u00e1t, jobb helly\u00e9 v\u00e1lnak a vil\u00e1gos, m\u00e9rhet\u0151 c\u00e9lok meghat\u00e1roz\u00e1s\u00e1hoz, amelyek a j\u00f6v\u0151beli tev\u00e9kenys\u00e9g referencia\u00e9rt\u00e9kek\u00e9nt szolg\u00e1lhatnak. \u201d- Dom Burch<\/span><\/p>

Seg\u00edt\u00fcnk kreat\u00edv PR-tartalmat ny\u00fajtani a c\u00e9lk\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra, \u00e9s meggy\u0151z\u0151d\u00fcnk arr\u00f3l, hogy ez m\u00e9rhet\u0151 \u00e9s hat\u00e9kony lesz. H\u00edvjon fel minket, j\u00f6jj el hozz\u00e1nk egy kezdem\u00e9nyez\u0151 besz\u00e9lget\u00e9sre k\u00f6vetkez\u0151 kamp\u00e1nyodr\u00f3l!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0150szint\u00e9n sz\u00f3lva, nem k\u00f6nny\u0171 a kreativit\u00e1st m\u00e9rni. Besz\u00e9lhet\u00fcnk a wow-t\u00e9nyez\u0151kr\u0151l, de ha egy kamp\u00e1ny kifizet\u00e9s\u00e9r\u0151l van sz\u00f3, akkor nem biztos, hogy el\u00e9g egy sz\u00e9p vizu\u00e1l \u00e9s egy sz\u00edvmelenget\u0151 \u00fczenetek. Sz\u00fcks\u00e9g\u00fcnk van szil\u00e1rd indokokra, hat\u00e9konys\u00e1gra az \u00e9rt\u00e9kes\u00edt\u00e9s, a h\u00edrn\u00e9v, a viselked\u00e9sv\u00e1ltoz\u00e1s vagy m\u00e1s relev\u00e1ns KPI-k (kulcsfontoss\u00e1g\u00fa mutat\u00f3sz\u00e1mok) szempontj\u00e1b\u00f3l. Ellenkez\u0151 esetben az \u00f6tlet nem lesz megb\u00edzhat\u00f3 \u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":1861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-pr","entry","has-media"],"yoast_head":"\nHogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban? - PR AGENT Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pragent.hu\/en\/hogyan-merheto-a-kreativitas-a-pr-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban? - PR AGENT Communications\" \/>\n<meta property=\"og:description\" content=\"\u0150szint\u00e9n sz\u00f3lva, nem k\u00f6nny\u0171 a kreativit\u00e1st m\u00e9rni. Besz\u00e9lhet\u00fcnk a wow-t\u00e9nyez\u0151kr\u0151l, de ha egy kamp\u00e1ny kifizet\u00e9s\u00e9r\u0151l van sz\u00f3, akkor nem biztos, hogy el\u00e9g egy sz\u00e9p vizu\u00e1l \u00e9s egy sz\u00edvmelenget\u0151 \u00fczenetek. Sz\u00fcks\u00e9g\u00fcnk van szil\u00e1rd indokokra, hat\u00e9konys\u00e1gra az \u00e9rt\u00e9kes\u00edt\u00e9s, a h\u00edrn\u00e9v, a viselked\u00e9sv\u00e1ltoz\u00e1s vagy m\u00e1s relev\u00e1ns KPI-k (kulcsfontoss\u00e1g\u00fa mutat\u00f3sz\u00e1mok) szempontj\u00e1b\u00f3l. Ellenkez\u0151 esetben az \u00f6tlet nem lesz megb\u00edzhat\u00f3 \u00e9s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pragent.hu\/en\/hogyan-merheto-a-kreativitas-a-pr-ban\/\" \/>\n<meta property=\"og:site_name\" content=\"PR AGENT Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PRAgentCommunications\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-12T06:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-08T09:22:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR-Agent Communications\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR-Agent Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/\"},\"author\":{\"name\":\"PR-Agent Communications\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/person\\\/13d1a99cee3f07314018d19c45fcd9d9\"},\"headline\":\"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban?\",\"datePublished\":\"2019-06-12T06:00:43+00:00\",\"dateModified\":\"2019-11-08T09:22:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/\"},\"wordCount\":845,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/blog14.jpg\",\"articleSection\":[\"Data & PR\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/\",\"url\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/\",\"name\":\"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban? - PR AGENT Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/blog14.jpg\",\"datePublished\":\"2019-06-12T06:00:43+00:00\",\"dateModified\":\"2019-11-08T09:22:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/blog14.jpg\",\"contentUrl\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/blog14.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/hogyan-merheto-a-kreativitas-a-pr-ban\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pragent.hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#website\",\"url\":\"https:\\\/\\\/pragent.hu\\\/\",\"name\":\"PR Agent Communications\",\"description\":\"A PR Agent \u00dcgyn\u00f6ks\u00e9g szak\u00e9rt\u0151i seg\u00edtenek hat\u00e9kony kommunik\u00e1ci\u00f3s \u00e9s PR strat\u00e9gi\u00e1k kialak\u00edt\u00e1s\u00e1ban.\",\"publisher\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pragent.hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#organization\",\"name\":\"PR Agent Communications\",\"url\":\"https:\\\/\\\/pragent.hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/PRA_logo2-1.png\",\"contentUrl\":\"https:\\\/\\\/pragent.hu\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/PRA_logo2-1.png\",\"width\":98,\"height\":51,\"caption\":\"PR Agent Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PRAgentCommunications\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10046539\\\/admin\\\/\",\"http:\\\/\\\/instagram.com\\\/pragentofficial\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pragent.hu\\\/#\\\/schema\\\/person\\\/13d1a99cee3f07314018d19c45fcd9d9\",\"name\":\"PR-Agent Communications\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/25c62230eaf71a347060775b41058f38a9c06f488e05fe183ef7c0e946018ad9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/25c62230eaf71a347060775b41058f38a9c06f488e05fe183ef7c0e946018ad9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/25c62230eaf71a347060775b41058f38a9c06f488e05fe183ef7c0e946018ad9?s=96&d=mm&r=g\",\"caption\":\"PR-Agent Communications\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban? - PR AGENT Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pragent.hu\/en\/hogyan-merheto-a-kreativitas-a-pr-ban\/","og_locale":"en_GB","og_type":"article","og_title":"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban? - PR AGENT Communications","og_description":"\u0150szint\u00e9n sz\u00f3lva, nem k\u00f6nny\u0171 a kreativit\u00e1st m\u00e9rni. Besz\u00e9lhet\u00fcnk a wow-t\u00e9nyez\u0151kr\u0151l, de ha egy kamp\u00e1ny kifizet\u00e9s\u00e9r\u0151l van sz\u00f3, akkor nem biztos, hogy el\u00e9g egy sz\u00e9p vizu\u00e1l \u00e9s egy sz\u00edvmelenget\u0151 \u00fczenetek. Sz\u00fcks\u00e9g\u00fcnk van szil\u00e1rd indokokra, hat\u00e9konys\u00e1gra az \u00e9rt\u00e9kes\u00edt\u00e9s, a h\u00edrn\u00e9v, a viselked\u00e9sv\u00e1ltoz\u00e1s vagy m\u00e1s relev\u00e1ns KPI-k (kulcsfontoss\u00e1g\u00fa mutat\u00f3sz\u00e1mok) szempontj\u00e1b\u00f3l. Ellenkez\u0151 esetben az \u00f6tlet nem lesz megb\u00edzhat\u00f3 \u00e9s […]","og_url":"https:\/\/pragent.hu\/en\/hogyan-merheto-a-kreativitas-a-pr-ban\/","og_site_name":"PR AGENT Communications","article_publisher":"https:\/\/www.facebook.com\/PRAgentCommunications\/","article_published_time":"2019-06-12T06:00:43+00:00","article_modified_time":"2019-11-08T09:22:43+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg","type":"image\/jpeg"}],"author":"PR-Agent Communications","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PR-Agent Communications","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#article","isPartOf":{"@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/"},"author":{"name":"PR-Agent Communications","@id":"https:\/\/pragent.hu\/#\/schema\/person\/13d1a99cee3f07314018d19c45fcd9d9"},"headline":"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban?","datePublished":"2019-06-12T06:00:43+00:00","dateModified":"2019-11-08T09:22:43+00:00","mainEntityOfPage":{"@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/"},"wordCount":845,"commentCount":0,"publisher":{"@id":"https:\/\/pragent.hu\/#organization"},"image":{"@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#primaryimage"},"thumbnailUrl":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg","articleSection":["Data & PR"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/","url":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/","name":"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban? - PR AGENT Communications","isPartOf":{"@id":"https:\/\/pragent.hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#primaryimage"},"image":{"@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#primaryimage"},"thumbnailUrl":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg","datePublished":"2019-06-12T06:00:43+00:00","dateModified":"2019-11-08T09:22:43+00:00","breadcrumb":{"@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#primaryimage","url":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg","contentUrl":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/pragent.hu\/hogyan-merheto-a-kreativitas-a-pr-ban\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pragent.hu\/"},{"@type":"ListItem","position":2,"name":"Hogyan m\u00e9rhet\u0151 a kreativit\u00e1s a PR-ban?"}]},{"@type":"WebSite","@id":"https:\/\/pragent.hu\/#website","url":"https:\/\/pragent.hu\/","name":"PR Agent Communications","description":"A PR Agent \u00dcgyn\u00f6ks\u00e9g szak\u00e9rt\u0151i seg\u00edtenek hat\u00e9kony kommunik\u00e1ci\u00f3s \u00e9s PR strat\u00e9gi\u00e1k kialak\u00edt\u00e1s\u00e1ban.","publisher":{"@id":"https:\/\/pragent.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pragent.hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/pragent.hu\/#organization","name":"PR Agent Communications","url":"https:\/\/pragent.hu\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pragent.hu\/#\/schema\/logo\/image\/","url":"https:\/\/pragent.hu\/wp-content\/uploads\/2018\/11\/PRA_logo2-1.png","contentUrl":"https:\/\/pragent.hu\/wp-content\/uploads\/2018\/11\/PRA_logo2-1.png","width":98,"height":51,"caption":"PR Agent Communications"},"image":{"@id":"https:\/\/pragent.hu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PRAgentCommunications\/","https:\/\/www.linkedin.com\/company\/10046539\/admin\/","http:\/\/instagram.com\/pragentofficial\/"]},{"@type":"Person","@id":"https:\/\/pragent.hu\/#\/schema\/person\/13d1a99cee3f07314018d19c45fcd9d9","name":"PR-Agent Communications","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/25c62230eaf71a347060775b41058f38a9c06f488e05fe183ef7c0e946018ad9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25c62230eaf71a347060775b41058f38a9c06f488e05fe183ef7c0e946018ad9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/25c62230eaf71a347060775b41058f38a9c06f488e05fe183ef7c0e946018ad9?s=96&d=mm&r=g","caption":"PR-Agent Communications"}}]}},"jetpack_featured_media_url":"https:\/\/pragent.hu\/wp-content\/uploads\/2019\/06\/blog14.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/posts\/1202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/comments?post=1202"}],"version-history":[{"count":6,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/posts\/1202\/revisions"}],"predecessor-version":[{"id":1863,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/posts\/1202\/revisions\/1863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/media\/1861"}],"wp:attachment":[{"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/categories?post=1202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pragent.hu\/en\/wp-json\/wp\/v2\/tags?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}